Ta yaya Creativeungiyar Creativeirƙiri ta Gina Babban Scorecard don Nuna Darajar su ga C-Suite

Babban Scorecard don Tallace-tallace Teamungiyar Creativeirƙirar Marketingirƙira

Ingantaccen ingantaccen abun kirki yana da mahimmanci ga tallan dijital. Man fetur ne don sarrafa kai tsaye, tallan dijital, da kafofin watsa labarun. Duk da haka, duk da yawan rawar da ke tattare da ƙirƙirar abun ciki, samun c-ɗakin sha'awar aikin da ke gudana cikin kalubale ne. Wasu shugabannin suna ganin taƙaitaccen bayanin farko, kuma mafi yawansu suna ganin sakamakon, amma kaɗan ne suka san abin da ke gudana tsakanin.

Akwai abubuwa da yawa da ke gudana a bayan fage: fifikon ayyukan, daidaita albarkatun ƙira, imel na gaba da gaba, abubuwan fifiko masu karo da juna, canje-canje ga ƙira, gyara don kwafa, ba da amsawa, da sauran ayyuka. Na shekara-shekara binciken masana'antu gaba daya a cikin filayenMotionNow a koyaushe yana nuna masu kirkirar suna kashe kusan kashi 20 na lokacinsu kan ayyukan gudanarwa.

Lokacin da masu kirkira suka shagaltu da ayyukan gudanarwa, basu da sararin da zasu buƙaci su mai da hankali akan man da injin tallan ke buƙata. Sakamakon haka, aikin ya tashi kuma matsin lamba yana ƙaruwa. Tabbas, yawan ayyukan, saurin ayyukan wa'adi, da nau'ikan tsarin dijital sun kasance akan manyan kalubale guda biyar da ke fuskantar kere kere na shekaru uku da suka gabata.

Don rage matsin lambar, shuwagabannin kirkira suna neman karin kasafin kudi ko albarkatu kuma koyaushe suna fuskantar juriya. Matsalar ta ninka biyu: mun san manyan shugabanni ba su da gani a cikin aikin da ake buƙata don samar da ƙirar kirkirar kirki - amma masu kirkira suna gwagwarmaya don nuna ƙima a cikin yaren da kasuwancin ke fahimta. 

Abin da ya sa m Cherise Oleson, babban daraktan kirkire kirkire a Franklin Makamashi, ɗauki yana da tasiri sosai. Ta tambayi ƙungiyar zartarta menene awo sun yi tunani sun kasance da amfani. Sannan ta sami hanyar da za ta ciro wannan bayanan daga tsarin gudanar da aikin kungiyar da kuma samfurin katin kirkirar kere-kere. 

Tsarin Creativeungiyar Creativeirƙiri

Mun san idan muka sami siyen-su cewa za su yi sha'awar ganin waɗannan matakan lokacin da muka gabatar da su. Yana da sauƙin fahimta da narkar da bayanai ta wannan hanyar gani.

Cherise Oleson, Taron Adobe MAX

Creativeididdigar Creativeirarin Theira na shida C-Suite yana Kula dasu

Ana sabunta katin ƙwaƙwalwar a kowane kwata kuma yana ƙunshe da ma'auni mabuɗi shida. Wadannan ma'aunin suna misalta matsayin kusan ayyukan kirkirar kere-kere guda 1,600 da kungiyarta ke kammalawa duk shekara. Waɗannan matakan shida suna bi a ƙasa. 

Teamungiyar Teamungiyar Talla ta Creativeirƙira

Tsarin awo 1: Adadin ayyukan da ke gudana A halin yanzu

Wannan ma'auni shine mafi kyawun nunawa azaman zane mai keɓa wanda ke nuna duka ayyukan buɗewa da matsayin aikin yanzu. Misali, wani aiki na iya kasancewa yana jiran kickoff, don yin bita ko tare da mai zane don kammalawa da rufewa. Lambar tana nuna ƙimar aiki da matsayi wanda ke gano ƙarancin matsaloli. 

Tsarin awo 2: Adadin Ayyukan da Aka Kammala Hawaye-Yau (YTD)

Anan ƙungiyar ta rarraba duka ayyukan da aka kammala zuwa ɗayan rukuni uku: 

  • wadanda aka kammala a cikin misali lokaci lokaci
  • wadanda suke saurin-sa ido
  • waɗanda aka nema su kasance garzaya

Ana bin sawun sauri ayyuka canje-canje ne masu sauri ga ayyukan da ake ciki waɗanda basa buƙatar yawancin aikin ƙira. Misali, sake sizing zane ko musanya tambari a kan wata alama ayyuka ne masu sauki da za a iya juya su da sauri. 

Rushe ayyukan buƙatu ne tare da ƙarin wa'adin da aka kara. Ga muhimmin sashi: :ungiyar Cherise sun ƙaddara matsakaita ko misali aikin kirkire yana ɗaukar kwanaki 30 don kammalawa daga farawa-zuwa ƙarshe. Don haka, yanke shawarar rarraba aikin a matsayin "hanzari" ya kasance abin tuwa bayanan ne.

Tsarin awo 3: Ayyuka Tare da Maɗaukakun Zangar Sharhi YTD

Wannan jerin manyan 10 ne wanda babu wani a cikin kamfanin da yake son bayyana akan su. Yana nuna waɗanne ayyukan ne ake buƙata mafi yawan sake dubawa. Yarjejeniyar matakin sabis (SLA) ƙungiyar ƙira tare da masu ruwa da tsaki tana ba da damar zagaye uku na bita. A matsayin ma'auni, Rahoton Gudanar da Creativeirƙirar In-House na 2020 ya sami kashi 83 cikin ɗari na ayyukan kirkira yana buƙatar bita biyar ko ƙasa da kaɗan. 

Ta yaya wannan ma'auni zai taimaka wa jagoranci? Ga misali mai kyau: ɗayan aiki a cikin jerin da ake buƙata na zagaye na ban mamaki 28, wanda yafi yawa. Wannan ya mamaye lokacin ƙungiyar kirkire-kirkire na sauran masu ruwa da tsaki. Bayanin ya kebe batun - musamman idan lamari ne da ke maimaituwa tare da kowane bangare ko kuma mai ruwa da tsaki - kuma shugabanci na iya ganin sa, su gwada shi, su warware shi. 

Tsarin awo 4: Matsakaicin Hannu-Kan Tsarin Lokaci Tsari Ana Bukatar

Kamar yadda taken yake nunawa, wannan yana nuna yawan lokacin - da aka auna a cikin kwanaki - waɗanda masu zanen ke kashewa tare da ayyukan kirkira a matsakaita. Lambar mai kyau ce a yanzu, amma yana da amfani musamman don biye da lokaci. Misali, idan Franklin Energy ya kwantanta wannan ma'aunin shekara-shekara, zai iya nuna cewa ya rage adadin lokacin zane-zane da ake buƙata. 

Tsarin awo 5: Matsakaicin Matsakaicin Ayyuka a Perungiyar Memba

Wannan yana nuna jimlar ayyukan da aka kammala raba ta da adadin masu ba da gudummawa a ƙungiyar ƙira. Anan kuma, ƙimar da gaske ta nuna a cikin kwatancen shekaru masu yawa. Franklin Energy ya iya nuna cewa ƙungiyar masu haɓaka suna kammala kusan adadin ayyukan - duk da cewa lokacin ƙirar hannu ya ƙare. 

Tsarin awo 6: Matsakaicin Lokacin Yana Toaukar Kammala aikin Kirkira.

Tsarin awo na ƙarshe shine matsakaicin lokacin da ake ɗauka don kammala aikin. Wannan ma'aunin daidaito ne wanda ke haifar da ɓarkewa tsakanin misali-sauri-sa ido, da kuma garzaya ayyuka. Hakanan zai ɗauki abubuwa gaba kuma yayi la'akari da matsakaicin lokaci don kammala kowane ɗayan waɗannan rukunoni tare da lokacin da waɗannan ayyukan suka yi bita. 

Abin da wannan ke nunawa masu zartarwa shine mafi yawan lokacin da aikin kirkirar ke ɗauka don kammalawa ya dogara da lokacin da masu ruwa da tsaki zasu ɗauka a sake dubawa. Wannan yana samun jagoranci don jaddada mahimmancin kamfanin don yin bita kan ayyukan cikin hanzari da kiyaye abubuwa suna tafiya. 

Gina Amana Da Amincewa Tare Da Bayanai

Yawancin shugabannin tallace-tallace sun yarda cewa tallan ya dogara da ƙira. Koyaya, fahimtar abin da ake buƙatar don ƙirƙirar kirkirar rayuwa wani lokacin yana jin daɗin aiki. Katin kirkirar kirkirar kirkirar ayyukan kirkirar kirkire kirkire cikin aiyuka. Hakanan, wannan yana haɓaka amincewa, aminci, kuma yana ƙarfafa alaƙar tsakanin kerawa da talla - kuma hakan yana haifar da kyakkyawan sakamakon kasuwanci.

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