Yadda Ake kunna Google Analytics Atomatik Bibiyar UTM a cikin Cloud Marketing Marketing

SFMC - Cloud Marketing: Sanya Google Analytics don Bibiya ta atomatik tare da Ma'aunin UTM

Ta hanyar tsoho, Salesforce Marketing Cloud (Farashin SFMC) ba a haɗa shi da Google Analytics don haɗawa ba UTM masu sauyin kintinkiri zuwa kowace mahada. Takaddun da ke kan haɗin gwiwar Google Analytics yawanci suna nuni zuwa ga Nazarin Google 360 haɗin kai… kuna iya son kallon wannan idan da gaske kuna son ɗaukar nazarin ku zuwa mataki na gaba tunda yana ba ku damar haɗa haɗin gwiwar rukunin yanar gizon abokin ciniki daga Analytics 360 a cikin rahotannin Cloud Marketing.

Don ainihin haɗe-haɗe na Yakin Kamfen na Google Analytics, kodayake, yana da sauƙi a saka kowane sigar UTM ta atomatik zuwa kowane hanyar haɗin da ke fita a cikin imel ɗin Tallace-tallacen Talla. Akwai ainihin abubuwa guda 3:

  1. Siffofin bin diddigin hanyoyin haɗin lissafi faɗin a cikin Saitin Asusu.
  2. Ƙarin sigogin haɗin yanar gizo a cikin Mai Gina Imel wanda za ku iya daidaitawa da zaɓin zuwa sigogin UTM.
  3. An kunna Haɗin Waƙa a cikin mayen Aika Imel.

Binciken Haɗin Haɗin Google Analytics a Matsayin Sashin Kasuwanci na SFMC

Ina ƙoƙarin guje wa ƙarin matakai a lokacin aikawa saboda da zarar kun aiwatar da yaƙin neman zaɓe, babu juyawa. Aika kamfen ɗin imel sannan kuma tuna cewa ba ku da ikon bin diddigin yaƙin neman zaɓe shine ainihin ciwon kai, don haka ina ƙarfafa ainihin sigogin UTM da za a bi su ta atomatik a matakin asusu a cikin SFMC.

Don yin wannan, mai gudanar da asusun ku zai kewaya zuwa Saitin Asusu naku (wani zaɓi a saman dama ƙarƙashin sunan mai amfani):

  • Nuna zuwa Saita> Gudanarwa> Gudanar da bayanai> Gudanar da siga
  • Wannan yana buɗe shafin saitin inda zaku iya saita naku Mai Haɗin Nazarin Yanar Gizo

sfmc google analytics mai haɗin yanar gizo

Ta hanyar tsoho, da an saita sigogi kamar haka don bin diddigin yakin neman zabe:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Shawarata ita ce sabunta wannan zuwa:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

NOTE: Mun ga inda igiyoyin musanya suka bambanta tsakanin abokan ciniki. Kuna iya tabbatar da kirtani tare da tallafin Talla Cloud. Kuma, ba shakka, ya kamata ku aika zuwa ainihin jerin gwaji kuma ku tabbatar an haɗa lambobin UTM.

Wannan yana ƙarawa:

  • yakin neman zabe an saita zuwa Farashin SFMC
  • utm_matsakaici an saita zuwa Emel
  • utm_saura an saita mai ƙarfi zuwa naka Jerin Sunaye
  • mai amfani an saita mai ƙarfi zuwa naka Sunan Imel
  • tsawra_ is wani zaɓi saita ta amfani da ƙarin sifa ta imel daga maginin imel ɗin ku

Ajiye saitunan ku kuma za'a saka siga don wannan asusu.

Ana ɗaukaka Ƙarin Halayen Imel ɗinku

Na ɓoye bayanan matakin asusun daga wannan hoton, amma kuna iya ganin cewa yanzu zan iya canza ƙarin siginar sifa ta imel don saita tsawra_ zaɓi. Ina so in yi amfani da wannan don ainihin rabe-raben imel na kamar upsell, sayar da giciye, riƙewa, labarai, yadda ake yi, da sauransu.

email Builder utm term ƙarin sifa ta imel

Bibiyar Haɗin kai Lokacin Aika a SFMC

By tsoho, Bibiyar Dannawa an kunna lokacin aikawa cikin SFMC kuma ba zan ba da shawarar kada a kashe wannan zaɓi ba. Idan kun yi, ba wai kawai cire UTM ɗinku ba ne kawai, yana cire duk bayanan kamfen na ciki don abin da aka aika a cikin Marketing Cloud.

Bibiyar Dannawa a cikin Cloud Marketing Marketing

Shi ke nan… daga yanzu duk lokacin da aka aika imel ta wannan asusun, daidai Ƙididdigar Google Analytics UTM na bin diddigin tambaya an haɗa shi don ku iya ganin sakamakon tallan imel ɗin ku a cikin asusun Google Analytics.

Tallafin Cloud Marketing Salesforce: Sarrafa Ma'auni

Idan kamfanin ku yana buƙatar aiwatarwa ko taimakon haɗin kai tare da Salesforce Marketing Cloud (ko wasu sabis masu alaƙa da Salesforce), da fatan za a nemi taimako ta hanyar Highbridge. Bayyanawa: Ni abokin tarayya ne a ciki Highbridge.