Yadda Ake Gudanar da Gwajin A / B tare da ChangeAgain

canza sake gwadawa

Fromungiyar daga SauyaSake, kayan aiki don gwajin a / b, ya samar mana da wannan cigaban yadda ake tsara aiki don gwajin / b gwajin gwaji wanda yake daidai ne kuma abin dogaro.

Menene Gwajin A / B?

Har ila yau, da aka sani da raba gwaji, gwajin a / b yana nufin nau'i biyu na shafin yanar gizo ko aikace-aikacen - sigar A da ta B. A / B dandamali na gwaji na bawa masu kasuwa damar saka lamba a cikin shafin su sannan su haɓaka sifofin biyu a cikin dandalin gwajin A / B. Tsarin gwajin A / B yana tabbatar da kowane bambancin da aka nuna wa baƙo kuma analytics an bayar a kan wanda yayi mafi kyau. Yawanci, aikin yana haɗuwa da danna-ta kan kira-zuwa-aiki.

Tsarin aiwatar da Gwajin A / B

  1. Haɗa maganganu - Brainstorm a list of hypotheses 15 na abin da bai dace ba a kan gidan yanar gizon ku, abin da gabatarwar ba ta bayyana ba, kuma wane kira-zuwa-ayyuka ba bayyane ba. Fifita su ta hanyar tasiri akan juyowar ku da lokacin da ake buƙata don aiwatar da shi. Zaɓi gwajin wanda galibi zai canza tasirin kuma yana buƙatar ƙarancin lokacin aiwatarwa.
  2. Kafa maƙasudin gwajin - Kowane gwaji ya kamata ya kara takamaiman ma'aunin gidan yanar gizon ku. Misali, idan kuna da saukowa - canje-canje ya kamata ya shafi alamar shiga / oda.
  3. Createirƙira bambancin - Lokacin da kuka zaɓi zato kuna so ku canza kuma ku tsayar da manufa - ku aiwatar da bambancin. Abu mafi mahimmanci ga wannan matakin shine yin sau ɗaya kawai ta kowane bambancin. Idan kun canza taken shafin yanar gizon, kada ku canza launin maɓallin, saboda zai zama da wuya a fassara sakamakon gwajin. Ba wa mai tsarawa da mai haɓaka aikin shirya bambancin.
  4. Kaddamar da gwaji - Yawanci, ana cika wannan ta hanyar liƙa lambar daga gwajin A / B ɗinku a cikin tsarin sarrafa abubuwanku da ba da damar gwajin. Tabbatar gwada shafin ku don tabbatar da gwajin da aka buga azaman an gwada shi.
  5. Kula da gwaji a kan wani lokaci ko yawan ziyara inda aka tabbatar maka da ƙarshe analytics zai kasance cikin kididdiga ingantacce. Makonni biyu cikakke ne mai kyau don rukunin yanar gizo tare da jujjuya 100 a rana. Idan ka karɓi ragowar juyowa, za ka so ka jira tsawon lokaci.
  6. Zabi mai nasara dangane da ƙididdigar sakamako mai ƙididdiga. Ba ku san abin da ilimin lissafi yake aiki ba? Yi amfani da Gwajin A / B na Mahimmanci daga KISSmetrics.
  7. Aiwatar da canje-canje masu nasara zuwa shafinku. Cire lambar gwajin A / B kuma maye gurbin ta da bambancin nasara na gwajin A / B.
  8. Fara kan a # 1 don kara bayyana sakamakon ko fara wata jarabawa.

Gwajin A / B tsari ne mara iyaka; yakamata ku sami damar haɓaka adadin jujjuyawar ku sau 3 zuwa 5 ta hanyar gwaje-gwaje daban-daban. Ba duk gwaje-gwajen bane zasuyi nasara amma idan sun kasance, hanya ce mai kyau don haɓaka aikin shafinku.

Game da Dandalin Gwajin A / B na SauyaAgain

ChangeAgain yana ba da dandamali wanda farashin farashi ya ƙididdige shi ta hanyar yawan gwaje-gwajen da kuke da shi kuma ba ya dogara da abubuwan da shafinku ya fahimta ba - yana da matukar taimako tunda manyan wuraren girma suna iya samun tsada sosai a gwada. Suna kuma da wasu rarrabe fasali, kamar damar aiki tare da manufofi tare da Google Analytics da editan gani wanda baya buƙatar ƙwarewar lamba.

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