Ta yaya Saurin Yanar Gizo yake Taskan Canjin Canjin Kasuwancin Kasuwanci

Cinikin Waya

Mun haɗu da shirin bayar da lada kuma muka haɓaka keɓaɓɓiyar keɓaɓɓiyar keɓaɓɓiyar keɓance ta atomatik don abokin ciniki na e-kasuwanci wanda ya haɓaka kudaden shigarsu sosai.

Yayin da muke ci gaba da kallon masu amfani suna kwarara daga sakonnin imel ta hanyar juyawa, mun gano batutuwa da yawa tare da karɓar su da kuma dandamalin da ke tasiri sosai. saurin shafin - takaicin kwastomomin su da kuma yawan barin abubuwan hawa sama - musamman akan mobile na'urorin.

Dalilin Gudun Shafi

Me yasa Saurin Shafi ya shafi E-Commerce

Yana da kyau a yi aiki kan saye da sayarwa, riƙewa, ɓarna, da haɓaka ƙa'idodin ƙayyadaddun ƙayyadaddun ƙirar aiki don e-commerce… amma sai dai idan saurin shafin ka da ƙwarewar cinikin sun yi fice, ba ka cika girmanka ba dawowa kan saka hannun jari. Hakanan, shafin yanar gizon ku na e-commerce dole ne a gwada shi ta hanyoyi daban-daban don tabbatar da saurin yana da kyau koyaushe:

  • Shin shafin e-commerce ɗin ku yana ci gaba da sauri akan duk masu bincike?
  • Shin shafin e-commerce ɗin ku yana ci gaba da sauri akan duk na'urorin hannu?
  • Shin shafin e-commerce ɗin ku yana ci gaba da sauri akan duk na'urorin tebur?
  • Shin rukunin yanar gizon ku na e-commerce koyaushe yana da sauri a duk yankuna da kuke bauta?
  • Shin shafin yanar gizan ku na e-commerce koyaushe yana da sauri idan kuna da baƙi da yawa akan rukunin yanar gizon ku?

Raba saurin aikin rukunin yanar gizon ku da auna ma'aunin juyawa a duk wadannan bangarorin yana da mahimmanci kuma yana iya nuna wasu batutuwa masu haske wadanda zasu iya tasiri kan yawan canjin.

Unceimar Bounce ta Hanzarin Shafi

Babu wata tambaya game da tasirin tasirin shafin gabaɗaya idan ya zo ga ƙimar barin abubuwa:

Unceididdigar Bounce ta Saurin Shafi (Seconds)

Saurin Yanar Gizo na E-Kasuwanci

Masu amfani ba su da wata fargaba a sayayya a kan na'urar hannu kamar yadda suka saba yi. Kasuwancin e-commerce yana da kyau sosai… idan baƙonku yana kallon wani allo ko a cikin hira da siyayya akan wayar hannu, saurin ku, da hanyar jujjuyawar dole suyi aiki ba tare da wahala ba, in ba haka ba zasu yi tsalle gaba ɗaya ko kuma watsar da keken da suke ' An fara. Dubi banbancin ɗabi'a mai ban mamaki tsakanin na'urori:

  • A baƙo na hannu ya fi yiwuwar ninkawa daga wani shafin fiye da sau biyu baƙon tebur.

Desktop vs Lissafin Neman Lantarki da Halayya

Kuma ta yaya wannan ke fassara zuwa halayyar cinikayya ta e-commerce? Yana da girma:

  • Ingantaccen cigiyar millisecond yana haɓaka tallace-tallace Juyin juyawa by 8.4%
  • Ingantaccen cigiyar millisecond yana haɓaka tallace-tallace matsakaicin darajar oda (AOV) da kashi 8.4%
  • Ingantawa da millisecond 100 yana haɓaka alamar alatu ra'ayoyin shafi by 8.4%

Inganta Saurin Saurin Yanar Gizo akan Canjin Ecommerce da Matsayin Matsakaicin Matsakaici

A hakikanin gaskiya, a nan akwai nazarin shari'ar 4 game da tasirin saurin shafin e-commerce na wayar hannu:

  • Amazon zai yi asarar dala biliyan 1.6 a kowace shekara idan saurin shafin ya ragu da dakika 1.
  • Gidaje sun ga ƙaruwa 10% a cikin jujjuya lokacin da ta rage lokacin ɗaukar shafin gida na tsakiya da dakika 1.
  • Walmart ya ga karuwar 2% a cikin yawan jujjuyawar kowane cigaba na biyu a cikin lokutan ɗaukar shafi.
  • AliExpress ya rage lokacin lodin shafi da 36% kuma ya ga karuwar 10.5% a cikin umarni da 27% karuwa a cikin juyowa don sababbin abokan ciniki.
  • Aldo ya gano cewa masu amfani da wayoyin hannu wadanda suka sami saurin kawowa sun kawo kashi 75% fiye da na matsakaita kuma kashi 327% ya fi na wadanda suke fuskantar jinkirin bayarwa.

ecommerce yanayin nazarin shafi na sauri

Yaya Mahimmancin Saurin Yanar Gizo don Kasuwancin E?

  • 88% na baƙi sun zaɓi yan kasuwa na kan layi waɗanda ke sadar da ƙwarewar gidan yanar gizo mai ƙwarewa.
  • Ana asarar dala biliyan 18 duk shekara saboda amalanken cinikin da aka watsar.
  • Abokan ciniki suna tuna lokutan loda kan layi kamar 35% sun fi yadda suke a zahiri.

Mun yi rubuce rubuce da yawa akan abubuwanda suke tasiri sau lokutan lodin shafi kuma ina baka kwarin gwiwar yin aiki akan saurin shafi kafin ka fara kawo mutane shafin ka.

An bayar da waɗannan ƙididdigar da zane-zanen a cikin

Sabon Gwanin Kwararren Masanin yanar gizo Statididdigar Lokacin Yanar Gizo Load - Me Ya Sa Saurin Matsaloli a cikin 2020. Amfani da cikakkun bayanai, kayan kirkirar zane, da kuma nazarin harkoki na kwararru, jagorar ya nuna mahimmancin buƙata don yanar gizo mai ɗorawa da sauri don kiyaye masu amfani da yanar gizo masu gamsuwa da aminci ga shagunan kasuwancin e-commerce masu inganci. 

Karanta Dalilin Saurin Matsaloli a cikin 2020

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