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Yadda Ake Hada Gangamin Gangamin Nazarin Google zuwa Hootsuite

Jiya mun sanar da cewa DK New Media An kira shi Hootsuite Maganin Abokin. Dukanmu mun kasance muna amfani da Hootsuite Pro asusu na tsawon shekaru kuma suna son ci gaba da sifofin da sassaucin da yake samarwa ƙungiyarmu. Kuma… yana da 'yan kuɗi kaɗan na yawan kuɗin injunan wallafe-wallafen jama'a.

Mun kasance muna matsawa dukkan abokan cinikinmu don yin cikakken amfani da bin diddigin kamfen lokacin aika sakonninsu zuwa Hootsuite. Yawancin mutane suna tsammanin suna buƙatar rubuta wannan URL ɗin da hannu - amma Hootsuite a zahiri yana ba da kyakkyawar hanyar dubawa don haɓaka bayanan bin diddigin yaƙin neman zaɓe.
yakin neman zabe

Gangamin kamfen ya kunshi sigogi 5:

  1. Tushen kamfen (utm_source) - abin da ake buƙata Yi amfani da utm_source don gano injin bincike, sunan wasiƙun labarai, ko wata majiya. Misali: utm_source = google
  2. Matsakaicin Kamfen (utm_medium) - abin da ake buƙata Yi amfani da utm_medium don gano matsakaici kamar imel ko biyan kuɗi. Misali: utm_medium = cpc
  3. Lokacin Kamfen (utm_term) - wani zaɓi na zaɓi An yi amfani dashi don binciken da aka biya. Yi amfani da utm_term don lura da kalmomin wannan talla.
    Example: utm_term = gudu + takalma
  4. Abun cikin Kamfen (utm_content) - wani zaɓi na zaɓi An yi amfani dashi don gwajin A / B da tallace-tallace da aka yi niyya da abun ciki. Yi amfani da utm_content don rarrabe tallace-tallace ko hanyoyin haɗin yanar gizo waɗanda suke nuni zuwa ga URL ɗaya. Misalai: utm_content = logolink or utm_content = textlink
  5. Sunan Kamfen (utm_campaign) - wani zaɓi na zaɓi An yi amfani dashi don nazarin mahimman kalmomi. Yi amfani da utm_campaign don gano takamaiman kayan talla ko kamfen mai mahimmanci. Misali: utm_campaign = bazara_sale

Anan kusa kusa inda muka saita URL don samun Binciken binciken Google Analytics. Idan ka bincika akwatin zaɓi, zaka iya samun sa koyaushe ƙara bin kamfen zuwa kowane URL. Wannan ba mummunan ra'ayi bane… kuma zai iya sa ku a cikin radar na shafukan yanar gizo waɗanda kuke aika yawancin hanyoyin turawa zuwa.


hootsuite yaƙin neman zaɓe url

Lokacin da kuka shigar da adireshin URL ɗinku a cikin hanyar haɗin yanar gizon, za ku ga kaya wanda za ku iya danna don sauke filayen da aka ci gaba don ƙara bin sahun kamfen. Ofaya daga cikin abubuwan da aka saita sune Google Analytics. Idan kana amfani da wani gidan yanar gizo analytics dandamali, zaka iya ƙara saitunanka a nan, ma!

Zamu raba karin shawarwari da dabaru anan kan yadda zamu sami damar amfanuwa sosai Hootsuite Pro don dabarun kafofin watsa labarun kamfanin ku. Bayyanawa: Hakanan za mu raba hanyoyin haɗin gwiwa lokacin da muka buga waɗannan labaran.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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