Dabaru-zuwa Dabarun & Kalubale Ga Tallan Hutu a Zamanin Bayan-baya

Kasuwancin Hutun Duniya

Lokaci na musamman na shekara yana kusa da kusurwa, lokacin da dukkanmu muke ɗokin buɗewa tare da ƙaunatattunmu kuma mafi mahimmanci mu tsunduma cikin tarin cinikin hutu. Kodayake ba kamar sauran ranakun hutu ba, wannan shekarar ya banbanta saboda yaduwar rikice-rikice ta COVID-19.

Yayinda duniya ke ci gaba da gwagwarmaya don magance wannan rashin tabbas da sake dawowa cikin al'ada, yawancin al'adun hutu suma za su lura da canji kuma suna iya zama daban a wannan shekara yayin da bangaren dijital na yin waɗannan bukukuwan ya ɗauki sabon hali.

Manyan Ranaku Masu Tsarki Na Duniya

tallan hutun duniya
Source: Jagoran Kasuwancin Hutu na MoEngage

Kalubale na Kasuwancin Hutu a cikin 2020

A cikin 2018, tallace-tallace na lokacin hutu na kiri da na e-commerce sun zarce tiriliyan-dala yi alama a karo na farko har abada. Kodayake wannan shekara tallace-tallace na iya yin jinkiri amma samun dabarun da suka dace da kuma tashoshi na iya taimakawa alamomin tura samfuran ta hanyoyin dijital. 

Duk da yake a cikin Amurka da Turai - Baƙin Jumma'a, Litinin Cyber, da Kirsimeti & Siyarwar Sabuwar Shekara suna da mashahuri; a Kudu maso Gabashin Asiya & Indiya - Diwali, 11: 11 [Sayarwa na Singleaurataka] (Nuwamba), Harbolnas (Disamba), da Black Friday sun mamaye masu amfani. 

Tare da canji a tsarin amfani, fifikon mai amfani da cikakken ikon siya na masu amfani, masu buƙatu suna buƙatar canza dabarun tallan hutun su don biyan sabbin buƙatu. Ga wasu daga cikin kalubale saboda annobar da ka iya kawo saukin Tallata Hutu:

  • Masu saye sun fi kula da ƙima: Masu amfani musamman shekaru dubu sun canza dabi'un kashe kuɗi kuma sun tashi daga swipers zuwa masu tanadi. Masu amfani zasu kasance masu ƙima da ƙima yayin cin kasuwa.
  • Batutuwan isar da sakonni: Tare da kullewa da ƙuntataccen motsi a duk faɗin duniya, kayan aiki na masana'antun masana'antu sun sami matsala. A watan Afrilu, tallace-tallace na siye a Amurka ya fadi da 16.4% 3 saboda lamuran sarkar. Matsaloli kamar su ƙarancin aiki, hana zirga-zirga, da rufe kan iyakoki sun ƙara wahalhalun isar da kayan cikin lokaci mai tsawo. 
  • Rashin son siyayya a cikin shago: Mutane suna taka tsantsan kuma musamman game da zuwa shagon. Siyayya ta dijital da kan layi ta ɗauki saurin. Ko da alamun suna san wannan yanayin kuma suna ba da rahusa mai yawa don cinikin kan layi yana kiyaye masu amfani da aminci. 

Bounce Bikin Bikin dawowa

Hutuka galibi suna ta'allaka ne da motsin rai da kuma alaƙar mutum. Abubuwan buƙatu suna buƙatar ƙara wannan zing ɗin zuwa dabarun sadarwar su don sa masu amfani su kamu da samfuran su. A cewar wani nazarin Cibiyar Nazarin Practwararrun inasar Ingila a Talla, kamfen tare da abun ciki na motsin rai da aka yi sau biyu kamar waɗanda suke da abun cikin hankali kawai (31% vs. 16%). A matsayinka na mai talla, kana bukatar tabbatar kamfen dinka ya ta'allaka ne akan farin ciki, haduwa, da bukukuwa. Anan ga wasu dabaru don samfuran tallatawa:

  • Releara dacewa da keɓaɓɓiyar zaɓaɓɓu: Bayarwa mara tuntuba shine mabuɗin; abokan ciniki suna ɗokin samfuran da ke ɗaukar matakan tsaro wanda zai inganta amintarwa. Sideaukar masu ɗaukar hoto a gefen hanya zasu zama manya a wannan lokacin hutun don guje wa rumbun shagunan da layin jira. 
  • Mayar da hankali kan tallan wayar hannu - Bisa lafazin Adobe's Recap na Hutu na 2019, 84% na haɓakar kasuwancin e-commerce da aka lissafa a cikin lokacin hutu a Amurka an aiwatar dashi ta hanyar wayoyin hannu. Maƙasudin mayar da hankali da ƙaddamarwa na wuri na iya haɓaka haɓaka don samfuran da ƙarshe tallace-tallace. 
  • Sadarwa mai Tausayi: Wannan ba damuwa bane kuma tabbatacce dole ne ayi. Brands suna buƙatar mayar da hankali kan motsin zuciyar su kuma guji tallata cikin-fuska kuma suyi dabara da saƙon. Suna buƙatar sake bayyana haɗin kai ga masu amfani a cikin waɗannan mawuyacin lokaci. 
  • Mayar da hankali kan Digitization: Channelsaddamar da tashoshin dijital su ne zaɓin bayyane ga yan kasuwa. Tallace-tallace na kan layi sun kasance mafi girma a watan Yuni idan aka kwatanta da matsakaiciyar matsakaiciyar cuta a cikin Fabrairu.

digitization

  • Isar da ƙarin masu amfani tare da keɓaɓɓun Bayanin Turawa: Matsakaicin mai amfani yana karɓar sanarwa sama da 65 a rana ɗaya! Dole ne Brands su yi yaƙi da shi kuma su tashi game da sanarwar turowa. Kada ku bari sanarwar ku ta ɓace a cikin tire ɗin sanarwar, ku fita waje tare da wadatattun sanarwa da keɓaɓɓun keɓaɓɓu. 

Inganta dabarun tallan wayar hannu da kyau da kuma yin amfani da hanyar daki-daki zai iya taimaka wajan kara sanya hannu sosai ta hanyar bayar da rahusa da farashi ga masu amfani. Tsarin gyare-gyare da keɓance mutum zai sami babban wannan lokacin hutun. Bari hutu ya fara!

Zazzage Jagoran Kasuwancin Hutu na MoEngage

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