Shin Kun Kafa Sigogi a Masu Kula da Gidan Yanar Gizo?

Kayan Gidan Yanar Gizo na Google

A wannan makon, Ina yin nazarin shafukan yanar gizo na abokin amfani da kayan aikin gidan yanar gizo. Ofaya daga cikin munanan abubuwan da ta gano shi ne cewa yawancin hanyoyin haɗin cikin gidan suna da lambobin kamfen ɗin da ke haɗe da su. Wannan ya kasance mai kyau ga abokin harka, suna iya bin diddigin kowane kira-zuwa-aiki (CTA) a cikin shafin. Ba shi da kyau sosai don Inganta Injin Bincike, kodayake.

Matsalar ita ce Google (injin binciken) bai san menene lambar kamfen ba. Yana kawai gano adireshin iri ɗaya a ko'ina cikin rukunin yanar gizonku azaman URLs daban-daban. Don haka idan ina da CTA a rukunin yanar gizon da zan canza kowane lokaci don gwadawa kuma in ga wanda ke kawo ƙarin juyowa, zan iya gamawa da:

  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1A
  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1B
  • http://site.com/page.php?utm_campaign=fall&utm_medium=cta&utm_source=1C

Gaskiya shafi ɗaya ne, amma Google yana ganin URLs guda uku. Haɗin gidan yanar gizonku yana da mahimmanci saboda yana gaya wa injin binciken abin da ke cikin mahimmanci a cikin rukunin yanar gizonku. Yawanci, shafin gidan ku da haɗin abun ciki na 1 daga shafin gidan ku suna da nauyi mai nauyi. Idan kuna da lambobin kamfen da yawa da aka yi amfani dasu ko'ina, Google yana ganin hanyoyi daban-daban kuma, wataƙila, ba ya auna kowannensu kamar yadda ya kamata.

Wannan na iya faruwa tare da hanyoyin shigowa daga wasu shafuka kuma. Shafuka kamar su Feedburner suna sanya lambobin kamfen ɗin Google Analytics ta atomatik zuwa hanyoyin haɗinku. Wasu aikace-aikacen Twitter suma suna ƙara lambobin kamfen (kamar TwitterFeed lokacin da aka kunna). Google yana ba da mafita guda biyu akan wannan.

Hanya ɗaya ita ce shiga zuwa ga Shafin Farko na Google asusu da gano sigogi ana iya amfani dashi azaman lambobin kamfen. Domin Google Analytics, an saita shi kamar haka:
matakan gidan yanar gizo
Shafin zai gaya muku ainihin abubuwan da yake gani akan rukunin yanar gizonku, don haka yana da sauƙi a gano ko wannan yana shafar ku. Google ya ce:

Parametersididdiga masu motsi (alal misali, ID na zaman, tushe, ko yare) a cikin URLs ɗinka na iya haifar da URL daban-daban duk suna nuna ainihin ainihin abun ciki. Misali, http://www.example.com/dresses'sid=12395923 na iya nuna abun ciki kamar na http://www.example.com/dresses. Kuna iya tantance ko kuna son Google ta yi watsi da takamaiman sigogi 15 a cikin URL ɗinku. Wannan na iya haifar da rarrafe mai inganci da ƙananan URLs biyu, yayin taimakawa don tabbatar da cewa bayanan da kuke buƙata an kiyaye su. (Lura: Duk da cewa Google yayi la'akari da shawarwari, bamu da tabbacin cewa zamu bi su a kowane yanayi.)

Solutionarin bayani shine don tabbatarwa Hanyoyin Canonical an saita. Ga yawancin tsarin sarrafa abun ciki, wannan tsoho ne yanzu. Idan ba ku da hanyar haɗin yanar gizo a cikin rukunin yanar gizonku, tuntuɓi mai ba da sabis na CMS ko mai kula da yanar gizo don gano dalilin. Ga ɗan gajeren bidiyo akan hanyoyin Canonical, waɗanda duk manyan injunan bincike suke karɓa yanzu.

Tabbatar yin duka biyun - ba za ku iya yin hankali sosai ba, kuma ƙarin matakin ba zai cutar da komai ba!

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