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Hanyoyi 6 don Yin Aiki Tare da Masu Tasirin Ba tare da Tallafi ba

Duk da yake mutane da yawa sun yi imanin cewa tallan tallan tallan an keɓance shi kaɗai don manyan kamfanoni waɗanda ke da albarkatu masu yawa, yana iya zama abin mamaki don sanin cewa galibi yana buƙatar kasafin kuɗi. Yawancin nau'o'i sun fara tallan tallace-tallace a matsayin babban abin da ke haifar da nasarar kasuwancin su na e-commerce, kuma wasu sun yi hakan ba tare da tsada ba. Masu tasiri suna da babban ƙarfi don haɓaka alamar kamfanoni, sahihanci, ɗaukar hoto, kafofin watsa labarun biyo baya, ziyartar gidan yanar gizo, da tallace-tallace. Wasu daga cikinsu yanzu sun haɗa da manyan asusu akan YouTube (tunanin shahararrun yan wasan YouTube kamar PewDiePie wanda ke da masu biyan kuɗi na 111M masu ban mamaki) ko kuma nau'ikan asusu na alkuki a cikin takamaiman masana'antu (misalan wannan masu haƙuri da masu tasiri na likita suna aiki).

Tare da annabta tallace-tallacen influencer zai ci gaba da girma a 12.2% zuwa $4.15 biliyan a 2022, Ƙananan kamfanoni za su iya yin aiki tare da masu tasiri don taimakawa wajen sayar da samfurori da ayyukan su, kuma za su iya yin wannan ba tare da farashi ba. Anan akwai hanyoyi guda 6 masu alama zasu iya aiki tare da masu tasiri ba tare da tallafi ba:

1. Tasirin Samfur ko Kyautar Sabis

Ɗaya daga cikin mafi sauƙi hanyoyin da samfuran ke iya yin aiki tare da masu tasiri ba tare da biyan kuɗin saƙon su ba shine ta hanyar ba da samfur ko sabis. Za su iya amfani da kayan aikin su kuma suna ba masu tasiri musayar musayar inda mai tasiri ya ba da takamaiman adadin ɗaukar hoto na kafofin watsa labarun. Tukwici mai mahimmanci shine koyaushe kusanci masu tasiri ta hanyar ba da shawarar cewa kuna son bayar da kyauta ba tare da nuna ainihin ma'aunin musayar ba. Ta wannan hanyar, manyan masu tasiri da yawa na iya amsa buƙatarku saboda ba sa jin “turawa” don rama ba tare da m kasuwanci. Ciniki marar daidaituwa yana faruwa lokacin da tallan tallan mai Tasirin Instagram yayi tsada fiye da samfur ko sabis ɗin kanta.

Alamar ya kamata koyaushe ta kasance mai sanin cewa masu tasiri suna karɓar da yawa kuma wani lokacin har ma da ɗaruruwan filayen alamar a rana, kamar yadda lamarin yake tare da manyan masu tasiri. A saboda wannan dalili, kasancewa ƙarin abokantaka da kwanciyar hankali game da sharuɗɗan haɗin gwiwar zai ba da damar alamar alama don nuna alamar masu tasiri cewa suna sha'awar fiye da sauri "yi ihu" kuma a maimakon haka suna neman haɗin gwiwa na dogon lokaci.

Berina Karic, kwararre kan harkokin kasuwanci a Babban Hukumar Tallace-tallacen Tasiri, kuma yana ba da shawarar a bibiya cikin ladabi da zarar an karɓi abubuwan. Shawararta ita ce ta tuntuɓi mai tasiri don tambayar su ko sun karɓa kuma suna son kyautar su, kuma idan suna son musayar wani abu. Wannan nau'in hulɗar abokantaka yana yiwuwa ya ci manyan maki kuma ya sami alamar alama.

2. Tafiyar Tasiri

Alamar alama na iya tsara balaguro da ɗaukar nauyin masu tasiri da yawa kuma ta karɓi adadin ɗaukar hoto sau goma don farashin sufuri, abinci da wurin kwana. Misali, alama na iya daukar nauyin masu tasiri guda biyar don tafiya zuwa takamaiman makoma kuma suyi amfani da wannan lokacin azaman damar ƙirƙirar abun ciki don samfurin tare da buga posts da yawa suna bitar abubuwan ko sabis. Ana amfani da wannan dabarun PR ta manyan samfuran alatu da yawa inda suke da manyan masu tasiri suna ƙirƙirar posts da yawa waɗanda ke haɓaka alamar don samun damar yin balaguro tare da sauran masu yin tasiri. tafiye-tafiyen masu tasiri kuma suna ba da damar wata alama don haɓaka haɗin gwiwa tare da masu tasiri waɗanda ke ba da damar alamar don juya wasu mafi kyawun masu tasiri zuwa jakadun alama don ƙarin tallan samfuran kafofin watsa labarun.  

Wannan dabarar ta kasance wanda ya fara aiki da samfuran farko na zamantakewa kamar Revolve, Inda za su karbi bakuncin manyan masu tasiri da yawa zuwa wurare masu ban sha'awa don musanya 10-15 a cikin labaran abinci da kuma yawancin bidiyon labarun yau da kullum yayin da ake yin alama.

3. Abubuwan Tasiri

Ga waɗancan samfuran waɗanda ba su iya tsara tafiye-tafiye, abubuwan masu tasiri na iya gabatar da nau'in haɗin gwiwar da za a iya sarrafa su inda masu tasiri za su iya tura guntuwar abun ciki da yawa don musanya don halartar taron. Alamar na iya shirya wani taron a ofishin su, gidan abinci, ko wasu wuraren jin daɗi da ba da kwandunan kyauta don masu tasiri don sanin samfur ko sabis a cikin mutum. Ƙungiya ta cikin gida kuma za ta iya saduwa da masu tasiri fuska-da-fuska da bayyana fa'idodin samfurin kai tsaye yayin ba da damar masu tasiri su ɗauka ko yin fim ɗin nunin alamar. A pro-tip shine bayar da a

na musamman da Instagrammable saitin inda masu tasiri za su iya ɗaukar hotuna ƙarƙashin tambura na kayan ado ko raba saitunan tebur da aka ƙawata tare da keɓaɓɓen adiko na goge baki ko alamun ajiyar ajiya. 

4. Haɗin gwiwar Alamar Abokin Hulɗa

Alamomi na iya raba farashin gudanar da taron ko balaguron mai tasiri ta hanyar isa ga wasu samfuran da raba damar yakin neman zabensu. Yawancin samfuran da ba masu fafatawa ba suna buɗe musamman ga irin wannan haɗin gwiwa yayin da suke samun cikakkiyar fa'idar haɗin gwiwar don ɗan ƙaramin farashi yayin da ba za su jure cikakken ƙoƙarin sarrafa babban yaƙin neman zaɓe ba. Za su iya shiga ta haɗa samfuransu a cikin kwandunan kyauta ko ta hanyar ba da sarari, masaukin otal, balaguro, ko wani nau'in sabis dangane da masana'antar da suka ƙware a ciki. Samfuran na iya zuwa nisa don samun abokan haɗin gwiwa da yawa su shiga da ƙirƙirar ƙwarewar masu tasiri na ban mamaki. wanda ke ba da adadi mai yawa ga duk bangarorin da abin ya shafa. 

5. Tasirin Lamunin Samfur

Ga waɗancan samfuran waɗanda ba su iya ba da kyauta abubuwa, musamman lokacin da abu yana da tsada ko kuma nau'in nau'in, suna iya ba da shawarar nau'in haɗin gwiwar aro. Irin wannan haɗin gwiwa zai ƙunshi mai tasiri ƙirƙirar abun ciki ta amfani da abu, mayar da shi bayan an gama harbi, sa'an nan kuma raba abun a tashoshin zamantakewar su. Yawancin manyan kamfanoni na PR suna amfani da wannan dabarun don ɗaukar hoto inda suke ba da rance ga ƙungiyoyin edita a cikin manyan kafofin watsa labarai kawai don neman a mayar da waɗannan abubuwan da zarar an gama harbi. Wannan yana aiki da kyau lokacin da mai tasiri ke neman kayan tallafi ko na musamman don haɗawa azaman ɓangaren sabon abun ciki.

6. Tasirin Hadin gwiwar Watsa Labarai

Idan alama ba ta iya ba da kyauta ko ma aron abu, za su iya haɗin gwiwa tare da masu tasiri ta hanyar haɗin gwiwar kafofin watsa labarai na juna. Wannan ya ƙunshi alamar da ke tabbatar da ɗaukar hoto ta hanyar sakin labarai, tambayoyi, ko wasu nau'ikan ambato, sannan haɗa da mai tasiri a cikin labarinsu a matsayin wani ɓangare na giciye talla kokarin. Alamun na iya yin shawarwari game da sharuɗɗan haɗin gwiwar a gabani, sa'an nan kuma sanya masu tasiri su raba labarin kafofin watsa labarai akan zamantakewar su yayin da suke yiwa alamar alama.

Komai girman alamar, yin aiki tare da masu tasiri na iya tabbatar da zama hanya mai mahimmanci don tallata kasuwanci da inganta alamar kasuwanci, tallace-tallace, ɗaukar hoto, da kafofin watsa labarun da ke biyo baya. Alamu na iya amfani da dabarun ƙirƙira don tabbatar da haɗin gwiwa na nasara ba tare da fasa banki ba. Ta hanyar binciko nau'ikan musanya masu tasiri daban-daban, kamfani na iya ƙayyade wace dabara ce mafi inganci sannan kuma ta ci gaba da haɓaka ƙoƙarin tallan su a kusa da haɗin gwiwar nasara.  

Amra Beganovic

Ms. Beganovich shine Shugaba kuma wanda ya kafa Amra & Elma's. Ita ce babbar mai tasiri tare da mabiya sama da miliyan 1 a duk tashoshin ta. An ba ta suna a matsayin babban ƙwararriyar tallan dijital ta Forbes, Business Insider, Financial Times, Entrepreneur, Bloomberg, WSJ, ELLE Magazine, Marie Claire, Cosmopolitan, da ƙari mai yawa. Ta haɓaka da sarrafa kamfen ɗin talla don kamfanonin Fortune 500, gami da Johnson & Johnson, LVMH, Procter & Gamble, Uber, Nestle, HTC, da Huawei.

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