We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone Newsletter kowane guda daga yini. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
Hanyoyi biyu mafi sauri na bunkasa jerin tallan tallanmu sune:
- Dingara kowane lambar da ta dace wannan ya same mu ta hanyar shafinmu ko imel. Wannan har ma ya haɗa da ƙwararrun masanan hulɗa da jama'a waɗanda ke tuntuɓar mu don saka ra'ayoyin post na blog (kusan kowane awa)
- Dingara kowa a cikin hanyar sadarwata – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Yana aiki sosai da fatan ina da hanyar atomatik don samun shi aiki. Ina fata ina da kayan aiki wanda ya girbi duk imel ɗin da ke shigowa kuma ya ƙara mutumin ta atomatik cikin jerin ƙasata. Abin sha'awa, na ga hakan GetResponse ya kara hadewa makamancin wannan a cikin tsarin imel din su. A hannun dama dukkan hanyoyin da masu amfani da GetResponse ke iya cire masu rajista daga gare su.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
Mabuɗin duk wannan, tabbas, ninki biyu ne:
- The ingancin abun ciki in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- The ƙarar sababbin masu biyan kuɗi I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I so send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.