Fasahar TallaBinciken TallaKafofin watsa labarun & Tasirin Talla

Binciken Kwatancen Hanyoyi na Sirri na Google da Facebook

Google da Facebook sun tsaya a matsayin titan, kowanne yana yin tasiri mai mahimmanci akan yanayin dijital. Wannan na iya zama mara kyau, amma na yi imani duka kamfanonin biyu sun manta ainihin ka'idodin su don zama kadara mai kima ga masu amfani da su kuma duka biyun suna cikin yaƙin kai-da-kai don dalar talla.

Google yana da wadataccen bayanai a kusan kowane mutum da rukunin yanar gizon da ke duniyar ta hanyar injin bincikensa. Facebook yana da wadataccen bayanai a kusan kowane mutum da shafin ta hanyar pixel na Facebook. Yayin da za su iya iyakance iyawar juna don kaiwa masu amfani hari da kuma wadatar da nasu bayanan, yawan rabon kasuwar talla da za su iya kamawa.

Hanyoyin da suke bi don keɓancewa da sarrafa bayanai suna nuna bambance-bambance masu ban sha'awa. Wannan cikakken bincike yana nutsewa cikin waɗannan bambance-bambance, yana ba da mahimman bayanai game da ayyukan sirrin su.

Google

  • Canja daga Kukis na ɓangare na uku: Google yana ƙaura daga ɓangare na uku (3P) kukis, maimakon fifita fasahar kamar Federated Learning of Cohorts (FLOC), wanda ke nufin tara masu amfani da irin wannan buri don tallan da aka yi niyya yayin kiyaye sirri.
  • Ƙaddamar da Bayanai na Farko: Dabarun Google na ƙara ƙimar bayanan ɓangare na farko, yana ƙarfafa masu talla su dogara ga bayanan da aka tattara kai tsaye daga abokan cinikinsu.
  • Mayar da Hankali na Talla: Tare da ƙarewar kukis na ɓangare na uku, Google yana ganin sake dawowa a cikin tallace-tallace na mahallin inda tallace-tallace suka dogara akan abubuwan da ke cikin shafin yanar gizon maimakon bayanan sirri.
  • AI da Ilmantarwa Na'ura: Google yana amfani da AI da koyon injin don samar da hanyoyin tallan sirri-aminci, da nufin daidaita tallace-tallacen da aka keɓance tare da sirrin mai amfani.

Facebook

  • Haɗin kai Kai tsaye: Facebook ya jaddada mahimmancin gina dangantaka kai tsaye tare da masu amfani don tara ƙungiyoyin farko (1P) amfani data QR lambobi da hulɗar a cikin kantin sayar da kayayyaki.
  • Musanya Ƙimar a cikin Tarin Bayanai: Kamfanin ya jaddada ƙirƙirar musayar ƙima a cikin tattara bayanai, yana ba da fa'idodi na gaske ga masu amfani don musanya bayanan su.
  • Daidaitawa ga Canje-canjen Sirri: Facebook yana daidaita dabarunsa don daidaitawa tare da canje-canjen sirri, yana mai da hankali kan kayan aiki da dabaru masu kiyaye sirri.
  • Amfani da AI a cikin Tallace-tallacen da aka Nufi: Kamar Google, Facebook yana aiki AI don haɓaka keɓantawa a cikin talla ta hanyar nazarin bayanan da ba a san su ba da tsarin ɗabi'a.

Google vs Facebook Privacy

GoogleFacebook
Canja daga Kukis na ɓangare na ukuMotsawa zuwa keɓance-hanyoyin madadin farko kamar FLoCDaidaita dabarun daidaitawa tare da canje-canjen sirri
Ƙaddamar da Bayanai na FarkoƘarfafa dogaro ga bayanan da aka tattara kai tsaye daga abokan cinikiGina alaƙar mabukaci kai tsaye don tattara bayanai na ɓangare na farko
Mayar da Hankali na TallaSake dawowa cikin tallan mahallinN / A
Amfani da AI a cikin Tallace-tallacen da aka NufiAmfani da AI don keɓanta-amintaccen tallan tallaYin amfani da AI don haɓaka keɓantawa a cikin talla
Musanya Ƙimar a cikin Tarin BayanaiN / AƘirƙirar musayar ƙima mai fa'ida tare da masu amfani

Wannan binciken kwatankwacin yana ba da haske kan hanyoyin da Google da Facebook suka ɗauka game da sirrin mai amfani. Google's pivot daga kukis na ɓangare na uku da ƙara mai da hankali kan bayanan ɓangare na farko da tallan mahallin, tare da amfani da AI da koyan na'ura (

ML), yana nuna dabarun da ke daidaita sirrin mai amfani tare da buƙatun tallan dijital. Sabanin haka, fifikon da Facebook ya ba wa mabukaci kai tsaye, musayar ƙima, da daidaitawa ga canje-canjen sirri, tare da yin amfani da AI, yana nuna dabarun da ke neman haɓakawa da kiyaye amincin mabukaci yayin da yake kewaya yanayin yanayin sirrin dijital.

Dole ne 'yan kasuwa da masu talla su fahimci waɗannan bambance-bambance don daidaita dabarun su yadda ya kamata a cikin wannan canjin yanayin talla na dijital. Jujjuyawar kamfanonin biyu zuwa dabarun mai da hankali kan sirri suna nuna yanayin masana'antu mafi fa'ida, yana nuna makoma inda la'akarin sirri ke ƙara zama tsakiyar ayyukan tallan dijital.

Don zurfafa zurfafa cikin tsarin kowane kamfani na keɓantawa, ziyartar shafukan manufofin keɓantawa daban-daban da sadarwar hukuma zai samar da ƙarin cikakkun bayanai da sabuntawa.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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