Nazari & GwajiContent MarketingKasuwanci da KasuwanciBinciken Talla

5 Dashbod ɗin Nazarin Google da Ba za su Tsorace ku ba

Google Analytics na iya zama abin tsoro ga yawancin 'yan kasuwa. Ya zuwa yanzu dukkanmu mun san yadda mahimmancin yanke shawara da bayanai ke da shi ga sassan tallanmu, amma yawancin mu ba mu san inda za mu fara ba. Google Analytics kayan aiki ne mai ƙarfi don ɗan kasuwa mai tunani amma yana iya zama mafi kusanci fiye da yadda yawancin mu ke fahimta.

Lokacin farawa akan Google Analytics, abu na farko da yakamata kayi shine ka fitar da naka analytics zuwa cikin sassan girma. Irƙiri dashboards dangane da burin tallan, ɓangaren, ko ma matsayi. Hadin kai tsakanin bangarori mabuɗin ne, amma ba kwa son yin ɓoyayyen dashbod ɗinku na Google Analytics ta hanyar tatse kowane ginshiƙi da kuke buƙata a cikin dashboard ɗaya.

Don haɓaka dashboard ɗin Google Analytics yadda yakamata, yakamata:

  • Yi la'akari da masu sauraron ku - Shin wannan dashboard ne don bayar da rahoto na ciki, shugaban ku, ko abokin cinikin ku? Wataƙila kuna buƙatar ganin ma'aunin da kuke bibiya a mafi girman matakin fiye da maigidan ku, misali.
  • Guji haɗuwa – Ajiye kanka ciwon kai na ƙoƙarin nemo madaidaicin ginshiƙi lokacin da kuke buƙata ta hanyar tsara dashboards ɗinku sosai. Charts shida zuwa tara akan kowane dashboard suna da kyau.
  • Gina dashboards ta hanyar batun - Babbar hanyar da za a guje wa rikice-rikice ita ce ta haɗa dashboards ta hanyar batu, niyya, ko rawar da ta taka. Misali, kuna iya sa ido kan ƙoƙarin SEO da SEM, amma kuna iya son kiyaye sigogi don kowane ƙoƙari a cikin dashboard daban don guje wa rudani. Manufar da ke bayan hangen nesa na bayanai shine kuna son rage damuwa ta hankali, don haka abubuwan da ke faruwa da fahimta suna fitowa gare mu. Ƙirƙirar ginshiƙi cikin dashboards ta hanyar tallafin batu wanda ke nufin.

Yanzu da kuna da wasu jagorori a zuciya, ga wasu aikace-aikace masu amfani ga kowane dashboard na Google Analytics:

AdWords Dashboard - Ga Kasuwancin PPC

Manufar wannan dashboard shine don ba ku taƙaitaccen bayanin yadda kowane yaƙin neman zaɓe ko ƙungiyar talla ke gudana, da kuma lura da yadda ake kashe kuɗi gabaɗaya da gano damar ingantawa. Hakanan kuna samun ƙarin fa'ida na rashin gungurawa ta tebur ɗin ku na AdWords har abada. Girman girman wannan dashboard ya dogara da burin ku da KPI ba shakka, amma wasu ma'aunin farawa da za a yi la'akari dasu sune:

  • Ku ciyar ta kwanan wata
  • Canzawa ta hanyar kamfen
  • Farashin kowane Saye (CPA) da kuma ciyarwa akan lokaci
  • Canzawa ta hanyar tambayar nema da ta dace
  • Mafi ƙasƙanci na kowane Saye
Adwords Dashboard na Google na Musamman a cikin DataHero

Dashboard na Contunshiya - Don Mai Kasuwa Mai Cikewa

Blogs sun zama kashin baya ga yawancin mu SEO kokarin a matsayin 'yan kasuwa. Sau da yawa ana amfani da shi azaman na'ura mai tafi-da-gidanka, shafukan yanar gizo kuma na iya zama farkon hulɗar ku tare da yawancin abokan cinikin ku kuma ana amfani da su da farko don gane alama. Ko menene maƙasudin ku, tabbatar kun ƙirƙira dashboard ɗinku tare da wannan haƙiƙa ta hanyar ƙididdige haɗin gwiwar abun ciki, haifar da jagora, da zirga-zirgar rukunin yanar gizo gabaɗaya.

Shawarwarin awo:

  • Lokaci akan shafin (saukar da rubutun blog)
  • Zama ta hanyar rubutun blog na gidan yanar gizo
  • Yin rajista ta hanyar bulogi na bulogi / rukuni na gidan yanar gizo
  • Masu rajistar yanar gizo (ko sauran abubuwan da ke cikin su)
  • Zama ta tushe / post
  • Bounce rate ta hanyar tushe / post
Sauya Dashboard na Musamman na Google a cikin DataHero

Dashboard na Canza Yanar Gizo - Don Ci gaban Dan Dandatsa

Shafin farko da shafukan saukowa ana nufin su canza - duk abin da ƙungiyar ku ta ayyana canji ya zama. Ya kamata ku kasance A/B yana gwada waɗannan shafuka, don haka kuna buƙatar saka idanu a hankali yadda shafukan saukarwa ke gudana bisa waɗannan gwaje-gwajen. Ga mai haɓaka-hacking-hanyar kasuwa, tuba shine mabuɗin. Mayar da hankali kan abubuwa kamar mafi girman tushe masu juyawa, ƙimar jujjuyawa ta shafi, ko ƙimar billa ta shafi/source.

Shawarwarin awo:

  • Zama ta hanyar saukowa shafi / tushe
  • Alarshen manufa ta saukowa shafi / tushe
  • Juyin juyawa ta hanyar saukar da shafi / tushe
  • Bounce rate ta hanyar sauka shafi / tushe

Tabbatar da hankali bin kowane gwajin A / B ta kwanan wata. Waccan hanyar, kun san ainihin abin da ke haifar da canji a cikin yawan juyawa.

Dashboard Ma'aunin Yanar Gizo - Don Geeky Marketer

Waɗannan ma'auni kyawawan fasaha ne amma suna iya yin babban bambanci dangane da inganta rukunin yanar gizon ku. Don zurfafa zurfafa, duba yadda waɗannan ƙarin ma'aunin fasaha ke haɗuwa da abun ciki ko ma'aunin zamantakewa. Misali, shin duk masu amfani da Twitter suna zuwa ta wayar hannu zuwa wani shafi na musamman? Idan haka ne, to a tabbata cewa an inganta shafin saukarwa don wayar hannu.

Shawarwarin awo:

  • Amfani da wayar hannu
  • Sakamakon allo
  • Tsarin aiki
  • Lokaci da aka kashe akan shafin gaba ɗaya

KPIs masu girma - Don VP Na Talla

Tunanin wannan KPI dashboard shine don sanya ido kan awoyi da sauƙi da gaske. Sakamakon haka, ba dole ba ne ka yi magana da mutane daban-daban guda biyar a cikin sashin ku don samun ra'ayi game da lafiyar ƙoƙarin tallan ku. Ajiye duk waɗannan bayanan a wuri ɗaya yana tabbatar da cewa duk wani canje-canje akan aikin talla ba za a ganuwa ba.

Shawarwarin awo:

  • Gabaɗaya kashewa
  • Ya jagoranci ta tushe / kamfen
  • Ayyukan tallan imel
  • Kiwan lafiya na mazurari
Talla KPI Custom Dashboard na Google a cikin DataHero

Don sadar da ƙimar talla ga sauran ƙungiyar, duk muna ƙara dogaro da bayanai. Muna buƙatar zama masu nazari don tattara bayanan da suka dace, buɗe mahimman bayanai da sake sadarwa zuwa ga ƙungiyoyinmu. Wannan shine dalilin da ya sa ba za ku iya iya watsi da mahimman kayan aiki kamar Google Analytics ba, musamman lokacin da kuka rarraba shi cikin cizon da za a iya amfani da shi, kamar dashboards.

Chris Neuman

Chris Neumann shine Wanda ya kafa kuma Babban Jami'in Samfura na DataHero, babban mai ba da sabis na kai tsaye na Cloud BI. Bayan ya taimaka wajen ƙirƙirar Big Data sararin samaniya a Aster Data Systems, ya shafe shekaru hudu da suka wuce yana yin bisharar wani motsi na masana'antu zuwa gajimare. Ya taimaka matsayin DataHero a matsayin farkon dandali na BI mai amfani da kai a cikin sararin girgije.

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