Google Analytics: Mahimman Bayanan Rahoton don Kasuwancin Abun ciki

ma'aunin rahoton tallan abun ciki

Ajalin tallace-tallace abun ciki ya fi dacewa a kwanakin nan. Yawancin shugabannin kamfanoni da masu kasuwa suna san suna buƙatar yin tallan abun ciki, kuma da yawa sun tafi har zuwa ƙirƙirar da aiwatar da dabarun.

Batun da ke fuskantar mafi yawan masana sana'ar kasuwanci shine:

Ta yaya za mu bi da kuma auna tallan abun ciki?

Dukanmu mun san cewa gaya wa ƙungiyar C-Suite cewa ya kamata mu fara ko ci gaba da tallan abun ciki saboda kowa yana yi ba zai yanke shi ba. Akwai matakai masu mahimmanci masu mahimmanci waɗanda ke ba da haske game da ƙoƙarin tallan abun ciki, abin da ke aiki, abin da ba ya aiki, da kuma inda akwai gibi.

Shafin Yanar Gizo

Ko da kuwa dabarun dijital ɗinku sun haɗa da ingantaccen tsarin dabarun tallata abubuwa, lallai ne ku kasance masu bin diddigin aikin gidan yanar gizon ku. Gidan yanar gizon shine tushen kowane dabarun tallan abun ciki, shin dabarun yana farawa ne ko kuma ya balaga.

Google Analytics kayan aiki ne masu sauƙi don saitawa da samar da ayyuka da bayanai da yawa. Kyauta ne, mai sauki ne kafa Google Analytics, kuma yana bawa 'yan kasuwa damar bin diddigin abun ciki da kimanta yadda abun ke gudana.

Google Analytics Gabaɗaya

Lokacin kimanta dabarun tallan abun ciki (ko shirya ƙirƙirar dabarun), yana da kyau don farawa tare da abubuwan yau da kullun - general traffic to shafukan yanar gizo. Wannan rahoton yana karkashin Halayya> Abun Cikin Gida> Duk Shafuka.

Duk Shafuka

Babban ma'auni anan shine yawan yawan ziyartar manyan shafuka. Shafin shafin koyaushe shine mafi yawan ziyarta, amma yana da ban sha'awa ganin abin da ke samun yawancin zirga-zirga fiye da hakan. Idan kana da dabarun rubutun ra'ayin kanka a yanar gizo (5 + shekaru), shafukan yanar gizo na iya zama shafukan da aka fi ziyarta na gaba. Wannan babban wuri ne don ganin yadda abun ciki ke gudana a kan takamaiman lokacin (makonni, watanni ko ma shekaru).

Lokaci akan Shafi

Matsakaicin lokacin da baƙi ke ciyarwa a shafi yana ba da haske kan ko shafin yana shiga.

Avg Lokaci akan Shafi

Yana da mahimmanci a lura cewa shafukan da aka fi ziyarta ba koyaushe shafuka bane masu jan hankali ba. Tace ta Avg. Lokaci akan Shafi don ganin waɗanne shafuka suna da mafi girman lokacin da aka kashe akan shafin. Shafukan da ke da karamin shafi (2, 3, 4) ana iya kallon su da yawa azaman ɓarna. Koyaya, masu ban sha'awa sune shafukan da suke da ra'ayoyi sama da 20 +.

Lokaci akan Shafi 2

Yayin da kuke tantance waɗanne batutuwa da za ku haɗa a cikin kalandar edita na tallan ku, yana da mahimmanci a duba waɗanne shafuka ne suka fi samun yawan zirga-zirga (sanannu ne) kuma waɗanne shafuka ne suke da lokaci mai tsawo akan shafukan (suna shiga). Da kyau, kalandar edita ya zama haɗuwa duka biyu.

Alarshen Goal

Duk da yake zamu iya samun dutsen a ciki tracking da kuma gwada kokarin cinikayya, yana da mahimmanci a tuna cewa dabarun dabarun talla shine don tuki da sauya sabbin jagororin abokin ciniki. Za'a iya bin diddigin sauyawar ta amfani da Goals a cikin Google Analytics ƙarƙashin Gudanarwa> Duba.

Burin Burin

Google Analytics kawai yana ba da damar zura kwallaye 20 a lokaci guda, don haka yi amfani da shi da kyau. Mafi kyawun aiki shine bin hanyoyin gabatar da layi, sa hannu a wasiƙun labarai, saukar da takaddun takarda, da duk wani aikin da zai nuna juyar da baƙon gidan yanar gizo zuwa abokin ciniki.

Ana iya kallon manufofin a ƙasa Abubuwan juyawa> Goals> Siffar a cikin Google Analytics. Wannan yana ba da cikakken bayyani game da yadda abubuwan abun cikin ku da shafuka ke aiwatarwa don jagorantar tuƙi.

Abubuwan Taɗi

Tushen zirga-zirga da Matsakaici

Tushen zirga-zirga da Matsakaici sune manyan ma'auni don bayani kan yadda zirga-zirga ke zuwa shafin yanar gizonku da shafukan yanar gizo. Waɗannan lambobin suna da mahimmanci musamman idan kuna gudanar da tallan biyan kuɗi a kan Tushen kamar Google Ads, LinkedIn, Facebook, Cibiyoyin Talla na Asusun, ko wasu hanyoyin sadarwar talla. Yawancin waɗannan hanyoyin tallatawa da aka biya suna ba da dashboard na ma'auni (kuma suna ba da pixels na biye), amma mafi kyawun tushen gaskiya shine yawanci a cikin Google Analytics.

Koyi inda juyowar ku suke zuwa don kowane buri ta hanyar kallon Abubuwan juyawa> Goals> Gudun Burin rahoto. Zaka iya zaɓar Burin da kake son dubawa da Tushen / Matsakaici don kammala wannan burin (juyawa). Wannan zai gaya muku yawancin waɗannan jagororin sun fito ne daga Google Organic, Direct, CPC, LinkedIn, Bing CPC, da dai sauransu.

Gudun Gudun

Erarin bayani game da yadda Maɓuɓɓuka daban-daban ke tasiri ga ƙoƙarin kasuwancin ku na gaba ɗaya ana iya samun sa a ƙarƙashin Samu> Duk zirga-zirga> Tushen / Matsakaici.

saye

Wannan rahoton yana bawa mai talla damar ganin abin da Tushen da Matsakaici ke motsa mafi yawan adadin jujjuyawar manufa. Ari akan haka, ana iya yin amfani da rahoton don nuna daga ina jujjuyawar ta fito don kowane buri (kwatankwacin rahoton Gudun Gudun Hijira). Tabbatar bincika shafuka / zama, Avg. Tsawon Zama, da andimar Bounce don waɗannan shafukan ma.

Idan Tushen / Matsakaici yana da ƙarancin juyawa, ƙananan shafuka / zama, talakawa Avg. Tsawon Lokaci da tsada mai yawa, lokaci yayi da za a tantance ko waccan Tushen / Matsakaiciyar ita ce dacewar saka kuɗi na lokaci da albarkatu.

Matsayi na Mahimmanci

A waje da Google Analytics, akwai kewayon kayan aikin da aka biya zuwa waƙa SEO da kuma martaba keyword. Jeri jigogi suna da amfani don tantance waɗanne ɓangarorin abun ciki da za a ƙirƙira da kuma waɗancan abokan cinikin da suke nema yayin kan layi. Tabbatar hade your Asusun Google Search Console tare da Google Analytics. Masu kulla da shafuffukan yanar gizo na iya samar da wasu bayanai dalla-dalla kan abin da kalmomin ke tuka zirga-zirgar ababen hawa zuwa shafinku.

Sophisticatedarin kayan aikin SEO masu ƙwarewa sun haɗa da Semrush, gShiftAhrefs, KawaIshugaba, Da kuma Moz. Idan kanaso ka bunkasa martaba na wasu kalmomin (kuma samun karin zirga-zirga ga wadancan kalmomin), kirkira da inganta abun ciki a wajan wadancan sharuddan.

Waɗanne rahotanni da ma'auni kuke amfani dasu don kimantawa da sanar da dabarun tallan ku?

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