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App: Google Analytics Campaign UTM Querystring Builder

Yi amfani da wannan kayan aikin don gina Kamfen ɗin Google Analytics URL. Fom ɗin yana inganta URL ɗin ku, ya haɗa da dabaru kan ko ya riga yana da kintinkirin tambaya a ciki, kuma yana ƙara duk abin da ya dace. UTM Ƙididdiga: utm_id, yakin neman zabe, utm_saura, utm_matsakaici, kuma na zabi tsawra_ da kuma mai amfani.

ake bukata: Ingantacciyar URL gami da https:// tare da yanki, shafi, da zaren tambaya na zaɓi
Na zaɓi: Yi amfani da su don gano waɗanne tallace-tallacen da suke kamfen ɗin wannan nassoshi.
Na zaɓi: Yi amfani don gano takamaiman talla ko kamfen.
ake bukata: Yi amfani don gano matsakaici kamar imel ko farashi-kowa-danna.
ake bukata: Yi amfani don gano injin bincike, wasiƙar labarai, ko wani tushe.
Na zaɓi: Yi amfani don lura da mahimman kalmomin da aka yi niyya.
Na zaɓi: Yi amfani da gwajin A/B don bambance tallace-tallace ko hanyoyin haɗin da ke nuni zuwa URL ɗaya.

Kwafi URL Campaign

Idan kuna karanta wannan ta hanyar RSS ko imel, danna kan shafin don amfani da kayan aikin:

Google Analytics UTM Gangamin URL Builder

Menene Canje-canje na Gangamin (UTM) An Ƙaddamar da Google Analytics?

UTM masu canji sigogi ne da zaku iya ƙarawa zuwa URL don bin diddigin ayyukan yaƙin neman zaɓe a cikin Google Analytics. Anan akwai jerin masu canjin UTM da bayanin URLs na yaƙin neman zaɓe a cikin Google Analytics:

  1. utm_id: Siga na zaɓi don gano wane yaƙin neman zaɓe wannan nassoshi.
  2. utm_saura: Ma'aunin da ake buƙata wanda ke gano tushen zirga-zirga, kamar injin bincike (misali Google), gidan yanar gizo (misali Forbes), ko wasiƙar labarai (misali Mailchimp).
  3. utm_matsakaici: Ma'aunin da ake buƙata wanda ke gano matsakaicin yaƙin neman zaɓe, kamar binciken kwayoyin halitta, binciken da aka biya, imel, ko kafofin watsa labarun.
  4. yakin neman zabe: Na zaɓi amma shawarar sosai siga wanda ke gano kamfen ko takamaiman tallan da ake bibiya, kamar ƙaddamar da samfur ko siyarwa.
  5. tsawra_: Siga na zaɓi wanda ke gano mahimmin kalma ko jumlar da ta kai ga ziyarar, kamar tambayar neman da aka yi amfani da ita akan injin bincike.
  6. mai amfani: Siga na zaɓi don bambance tsakanin nau'ikan talla ɗaya ko hanyar haɗin gwiwa, kamar nau'ikan tallan banner iri biyu daban-daban.

Don amfani da masu canjin UTM, kuna buƙatar haɗa su zuwa ƙarshen URL ɗinku azaman sigogin tambaya. Misali:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Yadda ake Tattara da Bibiyar Bayanin Kamfen a cikin Nazarin Google

Ga cikakken bidiyo akan tsarawa da aiwatar da kamfenku ta amfani da Google Analytics.

Ina Rahotannin Kamfen Na Google Analytics A cikin Google Analytics 4?

Idan kun kewaya zuwa Rahotanni> Saye> Sayen zirga-zirga, zaku iya sabunta rahoton don nuna yaƙin neman zaɓe, tushe, da matsakaici ta amfani da zazzagewa da alamar + don ƙara girma na biyu zuwa rahotanni.

Binciken Kamfen 4 Google Analytics (GA4)

Tabbacin Google Don Bibiyar Kamfen URLs na UTM

Tabbatar duba Sheet ɗin Google da muka gina (kuma kuna iya kwafi zuwa naku Google Workspace) wanda ke ba da damar daidaitawa da rikodin duk URL ɗin Yaƙin neman zaɓe na Google UTM.

Yadda Ake Bibiyar Kamfen UTM URLs a cikin Google Sheets

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.