5 Dashbod ɗin Nazarin Google da Ba za su Tsorace ku ba

dashboards na nazari

Google Analytics na iya tsoratar da 'yan kasuwa da yawa. A yanzu duk mun san yadda mahimmancin yanke shawara game da bayanai yake ga sassan kasuwancin mu, amma da yawa daga cikin mu basu san ta inda zasu fara ba. Google Analytics kayan aiki ne na masu amfani da tunani, amma zai iya zama mafi kusanci fiye da yadda yawancinmu muke tsammani.

Lokacin farawa akan Google Analytics, abu na farko da yakamata kayi shine ka fitar da naka analytics zuwa cikin sigogi masu girman kai. Irƙiri dashboards dangane da burin tallan, ɓangaren, ko ma matsayi. Hadin kai tsakanin ma'aikatu shine mabuɗi, amma ba kwa son cushe dashbod ɗinku na Google Analytics ta hanyar tatse kowane ginshiƙi da kuke buƙata a cikin dashboard ɗaya.

Don haɓaka dashboard ɗin Google Analytics yadda yakamata, yakamata:

  • Yi la'akari da masu sauraron ku - Wannan dashboard ne na rahoto na ciki, maigidanku ko abokin kasuwancin ku? Wataƙila kuna buƙatar ganin ma'aunin da kuke bi a matakin mafi ƙanƙanci fiye da yadda maigidanku yake yi, misali.
  • Guji haɗuwa - Ajiyewa kanka ciwon kai na ƙoƙarin gano jadawalin da ya dace lokacin da kake buƙatar shi ta hanyar shirya dashboards ɗinka sosai. Shafuka shida zuwa tara akan kowane dashboard ya dace.
  • Gina dashboards ta hanyar batun - Hanya mafi kyau don kauce wa hayaniya shine ta hanyar tattara dashbod ɗinku ta hanyar batun, niyya ko rawar. Misali, kuna iya sa ido akan duka kokarin SEO da SEM, amma wataƙila kuna son adana sigogi don kowane ƙoƙari a cikin dashboard ɗin daban don kaucewa rikicewa. Manufar bayan gani na bayanai shine kuna son rage damuwa na hankali, don haka abubuwa da ra'ayoyi suna bayyana akan mu. Rarraba jadawalin cikin dashboards ta hanyar batun yana tallafawa wannan manufar.

Yanzu kuna da wasu jagororin a hankali, ga wasu aikace-aikace masu amfani ga kowane dashboard ɗin Google Analytics (Lura: Duk zane-zanen dashboard ɗin bayanan Google Analytics ne a cikin DataHero):

AdWords Dashboard - Ga Kasuwancin PPC

Dalilin wannan dashboard shine don baku bayyani game da yadda kowane kamfen ko rukunin talla ke yi, tare da lura da yadda ake kashe kuɗi da kuma gano dama don ingantawa. Hakanan kuna samun ƙarin fa'idar da ba ku da gungurawa ta tebur ɗinku na AdWords har abada. Matsakaicin girman wannan dashboard ya dogara da burin ku da KPIs ba shakka, amma wasu matakan fara matakan da za'a yi la'akari dasu sune:

  • Ku ciyar ta kwanan wata
  • Canzawa ta hanyar kamfen
  • Kudin Kuɗaɗen Samuwa (CPA) kuma ku ciyar a kan lokaci
  • Canzawa ta hanyar tambayar nema da ta dace
  • Mafi arancin Kuɗi da Siyarwa (CPA)

Adwords Dashboard na Google na Musamman a cikin DataHero

Dashboard na Contunshiya - Don Mai Kasuwa Mai Cikewa

Blogs sun zama kashin baya ga yawancin ƙoƙarin SEO a matsayin yan kasuwa. Sau da yawa ana amfani dashi azaman tafi-don jagorantar injin gen, shafukan yanar gizo kuma na iya zama farkon hulɗarku tare da yawancin abokan cinikinku kuma ana amfani dasu da farko don fitowar alama. Duk maƙasudin ku, ku tabbata kun tsara dashboard ɗin ku tare da wannan maƙasudin a hankali ta hanyar haɓaka haɓakar abun ciki, jagororin da aka samar da kuma yawan zirga-zirgar rukunin yanar gizo.

Shawarwarin awo:

  • Lokaci akan shafin (saukar da rubutun blog)
  • Zama ta hanyar rubutun blog na gidan yanar gizo
  • Rajista ta hanyar rubutun blog / rukunin gidan yanar gizo
  • Masu rajistar yanar gizo (ko sauran abubuwan da ke cikin su)
  • Zama ta tushe / post
  • Bounce rate ta hanyar tushe / post

Sauya Dashboard na Musamman na Google a cikin DataHero

Dashboard na Canza Yanar Gizo - Don Ci gaban Dan Dandatsa

Shafin farko da shafukan sauka suna da niyyar canzawa - duk abin da kungiyar ku ta bayyana fassarar ta zama. Ya kamata ku kasance masu gwada A / B ɗin waɗannan shafukan, don haka kuna buƙatar kulawa da kyau yadda shafukan saukowa ke gudana bisa ga waɗannan gwaje-gwajen. Ga mai neman ci gaban masu kutse, masu sauya abubuwa suna da mahimmanci. Mayar da hankali kan abubuwa kamar maɓuɓɓugan maɓuɓɓugan juyowa, saurin jujjuyawa ta shafi, ko billa ta hanyar shafi / tushe.

Shawarwarin awo:

  • Zama ta hanyar saukowa shafi / tushe
  • Alarshen manufa ta saukowa shafi / tushe
  • Juyin juyawa ta hanyar saukar da shafi / tushe
  • Bounce rate ta hanyar sauka shafi / tushe

Tabbatar da hankali bin kowane gwajin A / B ta kwanan wata. Waccan hanyar, kun san ainihin abin da ke haifar da canji a cikin yawan juyawa.

Dashboard na Metididdigar Yanar Gizo - Ga Mai Kasuwa Mai kyira

Wadannan ma'aunin suna da fasaha sosai amma zasu iya kawo babban canji dangane da inganta shafin ka. Don zurfafa zurfin zurfin, duba yadda waɗannan ƙididdigar ƙirar fasaha ke haɗawa da abun ciki ko matakan zamantakewar jama'a. Misali, shin duk masu amfani da Twitter suna zuwa ta wayar hannu zuwa wani shafin sauka? Idan haka ne, to, tabbatar cewa shafin saukakakke ne don wayar hannu.

Shawarwarin awo:

  • Amfani da wayar hannu
  • Sakamakon allo
  • Operating tsarin
  • Lokaci da aka kashe akan shafin gaba ɗaya

Babban KPIs - Don VP na Talla

Tunanin wannan dashboard shine sanya ido akan ma'auni mai sauƙin gaske. A sakamakon haka, ba lallai ne ku yi tattaunawa da mutane daban-daban a cikin ɓangarenku don samun lafiyar lafiyar ƙoƙarin kasuwancinku ba. Adana duk waɗannan bayanan a wuri guda yana tabbatar da cewa duk wani canje-canje kan aikin tallan ba zai zama sananne ba.

Shawarwarin awo:

  • Gabaɗaya kashewa
  • Ya jagoranci ta tushe / kamfen
  • Ayyukan tallan imel
  • Kiwan lafiya na mazurari

Talla KPI Custom Dashboard na Google a cikin DataHero

Don sadar da darajar tallan ga sauran ƙungiyar, duk muna ƙara dogaro da bayanai. Muna buƙatar zama masu nazari don tattara bayanan da suka dace, buɗe mahimman bayanai da sake sadarwa zuwa ga ƙungiyoyinmu. Wannan shine dalilin da ya sa ba za ku iya iya watsi da mahimman kayan aiki kamar Google Analytics ba, musamman lokacin da kuka rarraba shi cikin cizon da za a iya amfani da shi, kamar dashboards.

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