Bayanin Bayani: Sabbin Dabaru Suna Fitowa Don Gudanar da Rarin Retail Tare da Tallan Google

Rahoton Gasar Talla na Tallace-tallacen Google don Kasuwanci

A cikin karatunta na shekara-shekara na huɗu kan ayyukan masana'antun sayarwa a cikin Ads ɗin Google, Sidecar yana ba da shawarar cewa 'yan kasuwa na e-commerce su sake yin tunani game da dabarunsu kuma su sami sarari fari. Kamfanin ya wallafa binciken a cikin Rahoton Alamar 2020: Ads na Google a cikin Retail, cikakken nazari game da aikin sashin tallace-tallace a cikin Tallan Google.

Abubuwan da Sidecar ya gano suna nuna mahimman darussa don yan kasuwa suyi la'akari cikin 2020, musamman a cikin yanayin ruwa wanda ɓarkewar COVID-19 ta haifar. 2019 ya kasance mafi gasa fiye da kowane lokaci, duk da haka yan kasuwa sun sami nasarar kula da kudaden shiga ta hanyar daidaitawa da yanayin, suna mai da hankali kan dabarun masu sauraro, da fifita ci gaban haɓaka, sabanin ƙaruwa mai yawa. Wannan tsoka don daidaitawa shine mabuɗin don ci gaba da kasuwanci da tallafawa masu amfani a duk tsawon wannan canjin.

Mike Farrell, Babban Darakta na Hadakar Dabarun Dijital a Sidecar

Babban Mahimmanci na Retail Google Ad Performance:

Sidecar ta gano abubuwan da suka biyo baya wadanda suka shafi tasirin dillalai a cikin 2019:

  • Canjin kasafin kudi - 'Yan dillalai sun sake tallata Tallace-tallacen Google a cikin 2019, suna fifita ayyukan ƙaramin mazurai akan Kasuwancin Google da sake sabunta kamfen binciken su da aka biya domin tsadar kuɗi.
  • Fifiko kan inganci - 'Yan dillalai sun jaddada inganci a binciken da aka biya, a wani bangare ta hanyar saka hannun jari a cikin tallace-tallace na wayoyin da ba su da tsada, wanda hakan ke haifar da samun irin wannan kudaden shiga shekara guda.
  • Gasa daga Amazon - Wannan gasa ta saukad da farashin canjin Google a fadin na'uran, wanda hakan ya tilastawa 'yan kasuwa kara kudin da zasu kashe don kiyaye ci gaban kudaden shiga.
  • Jaddadawa kan dabarun masu sauraro - 'Yan dillalai sun ƙara mai da hankali kan yawancin masu sauraro masu niyya don inganta tashoshin Google zuwa duk matakai na mazurarin siye.
  • Attentionaramar hankali a kan Google - 'Yan dillalai sun kiyaye kudaden shiga daga dandalin Tallan Ads na tsawon lokaci, kuma suna neman karin riba ta hanyar sabbin dandamali na talla, kamar su Amazon da Pinterest.

Idan aka duba gaba, Google tabbas zai ci gaba da kirkirar dandalinsa na Google Ads don yin gogayya da ingantaccen dandamali na talla kamar Facebook, Instagram, da Amazon.

Mahimman Nemo Rididdigar Alamar Talla ta Google:

  • 'Yan dillalai sun tashi zuwa ƙalubalen gasa. 'Yan dillalai sun haɓaka ƙwarewa a binciken da aka biya, suna adana 8% a kan farashin shekara shekara, yayin tuki irin wannan kuɗin. 'Yan dillalai sun sami damar cinye kuɗin shiga Kasuwancin Google da kashi 7% tare da kwatankwacin ƙimar 7% na ciyarwa.
  • Canza tallan dillalai. Kasuwancin Google yakai kaso 80% na kasafin kuɗaɗen dillalai tsakanin waɗannan tashoshin guda biyu, saboda yana taka muhimmiyar rawa wajen canza masu siyan mazurai. Yayin da binciken da aka biya ya kunshi sauran kashi 20% na kashewa, 'yan kasuwa suna gabatowa wadannan tallace-tallace tare da mafi girman sihiri don jan hankalin masu sayayya a saman mazurarin.
  • Ressionididdigar Shafin Google na Amazon ya ɗora sama da 60% don B2B, gida & gida, da tsayayyar meran kasuwa a cikin Q3 2019. Ra'ayin ra'ayoyin Amazon ya ɗan ɗan ragu a cikin Q4, yana barin 'yan kasuwa su sake dawo da wani tasiri yayin mawuyacin lokaci na shekara.
  • Ididdigar ra'ayoyin Amazon ya ɗan motsa kaɗan a binciken da aka biya a cikin 2019, yana shawagi kusan 40% ko ƙasa da haka don duk 'yan kasuwar da aka bincika. Dillalai a cikin kiwon lafiya & kyau da gida & tsaye a gida sun ga ra'ayoyin ra'ayoyin Amazon sun ragu da kimanin kashi 7 zuwa 8 cikin ɗari a ɓangarorinsu sama da 2019. Waɗannan binciken sun nuna cewa binciken da aka biya zai iya zama kayan aiki mai mahimmanci ga 'yan kasuwa don jimre wa Amazon da sauran masu fafatawa' kasancewar akan SERP da aka biya.
  • Firayim Minista yana ba wa yan kasuwa sabon dama akan Tallan Google. Girman shekara-shekara ya kasance cikin abubuwan burgewa da kuɗaɗen shiga a cikin na'urori yayin cikakken mako na Ranar Firayim a Kasuwancin Google. Don tallan tallace-tallace a kan wayar hannu, an sami ci gaban shekara-shekara a kan maɓallan KPI (4% don umarni, 6% don dannawa, da 13% don samun kuɗi). Bugu da ƙari, tallan wayar hannu da aka biya ya sami gagarumar nasara tare da ƙaruwa na 25% a cikin umarni da kashi 28% a cikin shekara mai shigowa shekara.

Samun cikakken rahoton kuma kuna iya samun KPIs don takamaiman tallanku na tsaye, gami da manyan abubuwan da ke tasiri kan wuraren sayar da kayayyaki tare da shawarwarin Sidecar.

Zazzage Rahoton Alamar 2020 na Sidecar

kiri google ad benchmarks infographic

Game da Sidecar

Sidecar yana ba da ƙwarewar kasuwancin ƙwarewa ga 'yan kasuwa da samfuran kasuwanci. Cararamar fasahar Sidecar da bayanan mallakarta, haɗe tare da ƙwarewar ƙwarewar tallan shekaru, yana taimaka wa abokan cinikinta buɗe cikakken damar bincike mafi ƙarfi a yau, sayayya, zamantakewa, da tashoshin kasuwa.

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