Jiya na yi magana a Ungiyar Sadarwar Kasuwanci ta Duniya a Indianapolis. Abubuwan motsawar masu sauraro sun haɗu tsakanin ƙarami da manyan kamfanoni, da 'yan kasuwa waɗanda suka ba da damar kafofin watsa labarun daga sabbin zuwa ƙwararrun' yan kasuwar zamantakewar al'umma.
Tafiya ta Zamani
Each time that I prepare a presentation, I go back through the history of presentations I've done in the past… dropping slides and information that are no longer timely, and adding new slides for topics of late. While we're always on the edge of what's occurring in social media, the narrative has changed dramatically. One key is your business relationships with prospects and customers are now an expectation.
Advertising used to raise the ire of virtually every visitor. Today, while not always welcomed, there are very few folks complaining about advertisements and promotions found throughout a company's social presence. In fact – some of the statistics we provided show that there's an expectation of discounts and offers from many people. They actually so kamfanoni su sayar!
Another strategy that would have been blasphemous is paid content. While most people don't even realize when content is paid for… the idea of paid content drew extreme criticism for a long time. I've actually been a proponent all along. The fact is that many writers do a much better job illustrating the efforts of a business – moreso than the companies themselves. Producing content is difficult – unless it's your job. The research and content writers we've built relationships with do an amazing job.
What hasn't changed is that it still provides an amazing opportunity for a company with little brand recognition and little marketing budgets to build an amazing business. (Present kamfanin Hada da!) Wani abin da ba wai kawai ya canza ba, amma ya samu matsala, shi ne ginawa da bunkasa abubuwan da kake da su da kuma dabarun kafofin sada zumunta. Me ya sa? Saboda gasar ku da babban kasuwancin ku ya kama karshe.
Kafa tsammani don bincike ko zamantakewar jama'a na zama da wahala a zamanin yau saboda fasaha, dandamali da gasar duk suna aiki. A baya, samun iko da gina kasuwancin zamantakewa - bari na ce - sauki. Those days are long gone, though. No more shortcuts. The competition is stiff and you need to really dedicate the best resources to build your programs. The benefits of significant savings still come with a great strategy… it's just more difficult now to attain.