#Gangamin Gyaran Tallafi Yana Samun Daraja Babban Mai Daraja

#Gangamin Talla na Tallace -tallacen Talla

Tun kafin a fara yin rigakafin COVID-19 na farko a Amurka a cikin Disamba 2020, manyan adadi a cikin nishaɗi, gwamnati, kiwon lafiya, da kasuwanci suna roƙon Amurkawa da su yi allurar rigakafi. Bayan aikin tiyata na farko, duk da haka, saurin allurar rigakafin ya faɗi yayin da alluran rigakafin suka yadu sosai kuma jerin mutanen da suka cancanci samun su ya ƙaru.

Duk da cewa babu wani kokari da zai gamsar da duk wanda zai iya yin allurar rigakafin yin hakan, akwai wasu rukunin mutanen da za a iya shawo kansu, ba kawai ta tallan banner ko Dr. Anthony Fauci ba. A cikin wannan girmamawa, matsin lamba don samun allurar rigakafin jama'a ya fallasa iyakokin tsarin PR, tallace -tallace, da dabarun talla don isa ga wasu alƙaluma kuma, a cikin yin hakan, ya sami matsakaici mai tasowa - masu tasiri na kafofin watsa labarun - karbuwa da godiya.

Godiya ga babban bangare zuwa a $ 1.5 biliyan PR da talla blitz wanda Fadar White House ta kaddamar a watan Maris na 2021, kashi 41% na yawan mutanen sun sami cikakkiyar rigakafin cutar a karshen watan Mayu, bisa ga bayanai daga Cibiyoyin Kula da Cututtuka da Cututtuka (CDC). Amma fa'idar waɗancan ƙoƙarin isar da kai na gargajiya da alama ya ragu yayin da lokacin bazara ke gabatowa, kuma saurin allurar rigakafi ya ragu.

Fadar White House ta buƙaci sabon, ƙarin hanyar tiyata don magance aljihun rashin tabbas da alhinin da ke wanzuwa a cikin ƙasar. Gwamnatin ta yanke shawarar daukar rundunonin masu tasiri don ja da baya kan bayanan allurar rigakafin tare da kara fadakarwa tsakanin kungiyoyin da bincikensu ya nuna sun jure samun allurar ba saboda addini ko akidar siyasa ba, amma saboda wasu dalilai na kashin kansu.

Membobin Gen Z sun koka da yadda jami'an kiwon lafiyar jama'a ba sa daidaita saƙonsu zuwa ga Instagram tsara. Misali, wata mace 'yar shekara 22 da aka ambata a cikin labaran labarai da ke mai da hankali kan kimiyyar rayuwa kididdiga a watan Afrilu ya yi nuni da cewa babu wani saƙo a lokacin da ya yi bayanin dalilin da ya sa lafiya ɗan shekara 19 ya kamata ya sami allurar.

Kallon bayanan Instagram yana da fa'ida don fahimtar dalilin da yasa Fadar White House ta koma ga masu tasiri don isa ga mutane irin ta, kuma tana taimakawa wajen kwatanta yadda wannan shirin ya zama kamar ya bazu zuwa cikin duniyar masu tasiri. A cikin watanni takwas na farkon 2021, masu tasiri na Instagram 9,000 a Amurka sun yi jimlar posts 14,000 da ke ƙarfafa mabiyan su yin allurar rigakafi da haɗa hashtags. #allurar riga -kafi, #yiwa mata riga -kafi, #aikin allurar rigakafi, #alurar riga kafi da kuma #gaskiya. An ba da waɗannan sakonnin ga masu sauraro kusan mutane miliyan 61, wanda 32% daga cikinsu suna cikin shekarun masu shekaru 13-24. Babban adadin wannan adadin ya fito ne daga sakonni ta sunayen gida kamar Reese Witherspoon, tare da mabiya sama da miliyan huɗu, da Oprah Winfrey, tare da miliyan uku da rabi.

Amma a cikin duniyar masu tasiri, girma ba koyaushe ne mafi kyau ba. Kamar yadda yake da mahimmanci kamar yadda girman masu sauraro shine gaskiyar cewa kashi 58% na posts ba daga sunayen marquee bane amma daga masu tasiri nano, waɗanda ke da mabiya suna ƙidaya tsakanin 1,000 zuwa 10,000. Mabiya na nano-influencers an san su sosai tsunduma da aminci, yana nuna matakin ibada kuma, eh, tasiri wanda har ƙaunataccen Dr. Fauci ba zai iya taɓawa ba. Ta hanyar ba da labaran kansu na allurar rigakafin su, da kuma ƙarfafa mabiyan su su yi la’akari da shi, masu tasiri sun nuna sahihancin da ba za a iya samu ba a cikin kamfen talla da gwamnati ke tallafa wa ko roƙon da jami’an kiwon lafiya suka yi da jargon likitanci.

Don a bayyane, masu tasiri ba su kasance harsashin azurfa ba a cikin tura don yiwa mutane allurar rigakafi. Yayin da adadin allurar rigakafin ya haura zuwa kashi 41% a cikin 'yan watannin farko bayan allurar rigakafin ga jama'a, yawan Amurkawan da suka yi cikakken allurar sun haura ƙarin kashi 14% cikin watanni biyar da suka gabata [zuwa 9/20]. Kamar yadda kowane mai siyarwa mai kyau zai gaya muku, ana siyar da tsoro, da ɓarna da maganganun rigakafin alurar riga kafi ko'ina daga labarai na kebul zuwa azuzuwan yara na yara suna ba da tabbacin cewa wannan lamari ne wanda ba za mu taɓa cimma yarjejeniya ta ƙasa ba.

Yawan allurar rigakafi tsakanin matasa masu shekaru 12 zuwa 17, daya daga cikin alƙaluma da Fadar White House ke fatan yin niyya ta amfani da masu tasiri, ya karu daga kashi 18% a tsakiyar watan Yuni zuwa kashi 45% tun daga ranar 20 ga Satumba bisa ga bayanan CDC. Kuma ba tare da la'akari da adadi da kashi -kashi ba, babu wata tambaya cewa masu tasiri suna da babban damar amfani da dandamalin su da kyau. Yada saƙon tunanin al'umma wanda da fatan za a shawo kan ƙarin Amurkawa don kare kansu daga COVID-19 shine kawai abin da ake iya gani a yau, kuma tabbas ba zai zama na ƙarshe ba.

Tare da dawowar nesantawar jama'a da umarnin rufe fuska saboda bambance -bambancen Delta na ƙwayar cuta, samfuran kasuwanci da kasuwanci za su kasance masu hikima su bi jagorancin Fadar White House kuma yi la'akari da masu tasiri a matsayin muhimmin abu a cikin ƙoƙarin su na ƙarfafa mutane su yi allurar rigakafi, ba a ma maganar wani ƙara kayan aiki mai mahimmanci a cikin tallan su gaba ɗaya da kayan aikin haɗin gwiwar jama'a gaba.

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