Content MarketingKasuwancin BayaniDangantaka da jama'a

Yaushe FTC za ta Shiga Kuɗi A kan leaddamarwar Mashahuri?

Gargadin daga Hukumar Ciniki ta Tarayya (FTC) da an aika, sama da imel kai tsaye 90 ga yan kasuwa da masu tasiri, gami da yan wasa da masu kida kamar Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, da Sean Combs.

Mun yi rubutu game da watsawa a da, amma har yanzu ina mamakin yawan masu tasiri da suka yi sakaci a raba ramukan kuɗi ko dangantakar kasuwanci da kamfanonin da suke magana. Lokacin da nake da a kayan abu tare da kamfani, Ina aiki don bayyana waccan dangantakar a wasu matakan:

  • Kowane yanki na abun ciki Na buga, ko tweet ko cikakken post, za a sami wasu ambaton cewa su abokin ciniki ne ko kuma mu masu alaƙa ne, raba talla, ko kuma su ne masu tallafawa. Layin gefe na yana faɗi a sarari yadda nake samun kuɗin rukunin yanar gizona.
  • A ko'ina cikin shafuka, Ina raba sunayen kamfanoni na kamfanonin da nake aiki da su.
  • Ko da na Terms of Service bayyana cewa sau da yawa ina magana game da abokan ciniki ko kuma ina da alaƙar kuɗi kuma in bayyana su. Yana da mahimmanci a lura cewa TOS gabaɗaya baya rufe jagororin FTC, kodayake!

Ina jin kamar ni ɗaya ne daga cikin kaɗan, kodayake.

Bayyanannen bayani da ba buyayyar abu

Waɗannan kalmomi guda biyu maɓalli ne ga jagororin FTC. Koyaya, Ina sauraron kwasfan fayiloli, kallon bidiyo kai tsaye, da karanta sabbin abubuwan zamantakewa yau da kullun daga shugabanni a cikin masana'antar talla waɗanda ba sa bayyana nasu alakar biyan kuɗi tare da dillalai, taro, har ma da nasu abokan ciniki. Mako-mako bayan mako, za su tattauna ta yin amfani da kayan aiki kuma yana nuna cewa kamfanin kayan aiki abokin ciniki ne na su. Baya ga keta ƙa'idodin FTC akan bayyanawa, rashin amfani ne ga masu sauraron su da al'umma.

Ba wai kawai abin damuwa ba ne, amma ina da kamfanoni masu haɗin gwiwa suna tuntuɓar ni akai-akai waɗanda suke so su biya ni don sanya backlinks a cikin abun ciki na. ba sa neman bayyanawa. Kullum ina tambayarsu a bayyane a cikin amsata idan suna tambayata kai tsaye in keta ka'idojin FTC akan bayyanawa. Ba zan taɓa samun martani ba.

wadanda gargadi imel da aka aiko daga FTC sun kasance harbin gargadi a duk fadin masana'antar. Babu wanda ya isa ya yi watsi da gaskiyar cewa sun sanar da kuma inganta aika saƙonnin imel. Abin takaici, gargaɗin ya zama kamar ba a lura da shi ba kuma yana iya yiwuwa lokaci ya yi da FTC za ta yi wasu misalai daga mashahuran mutane, dandamalin tallan tallace-tallace, da kuma 'yan kasuwa waɗanda suka sami sabis ɗin.

Bayanin Bayanin FTC ya bayyana cewa idan akwai 'haɗin kayan abu' tsakanin mai amincewa da mai tallata kayan - a wata ma'anar, haɗin haɗi wanda zai iya shafar nauyi ko ƙimar da masu amfani ke bayarwa - wannan haɗin ya kasance a bayyane kuma a bayyane bayyana, sai dai idan haɗin ya riga ya bayyana daga mahallin sadarwar da ke ɗauke da amincewa. Wasikar FTC da aka aika wa Mark King, Shugaban Rukunin Adidas na Arewacin Amurka.

Jagoran Yarda da FTC

Mashahuran Instagram Duk da haka suna keta Dokokin FTC

Kamfanin da ke gina kamfen na masu tasiri na al'ada ya binciki bayanan martabar kafofin watsa labarun mashahuran kuma ya gano cewa kashi 93% na yardawar kafofin watsa labarun shahararrun akan Instagram sun keta ka'idodin FTC:

FTC Celebrity Endorsements sun keta Bayyanar FTC
Shafin Mediakix baya aiki don haka na cire hanyoyin haɗin gwiwa.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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