EBook kyauta: Motsawa zuwa Social CRM
Gudanar da Abokan Abokan Ciniki mabudi ne ga yawancin kungiyoyi, samar musu da kwastomomi da bayanan da suke buƙata don kiyaye kyakkyawar dangantaka da abokan cinikin su. Kwancen kafofin watsa labarun a saman ayyukan alaƙar abokinka na iya haɓaka aikin kamfanin ka da haɓaka dangantaka mai ƙarfi - wanda ke haifar da ƙarin dama don sadarwa tare da abokan cinikin da ba na ƙa'idodi na yau da kullun da kuma gina al'umma.
Emailvision yanzunnan ya saki Social CRM don Dummies, ebook kyauta wanda zai taimaka wa kamfanoni fahimtar bambanci tsakanin Social CRM da CRM kazalika da yadda ake amfani da zamantakewa a cikin ƙoƙarin su na CRM.
Daga littafin: Kafafen sada zumunta da sadarwar zamani sun canza tattalin arzikin duniya zuwa wani abu kamar karamar kasuwar gari, inda cuwa-cuwa tsakanin al'umma, ba tallar tallace-tallace ba, ke tantance ko kasuwancin na bunkasa ko kuma na kasa. Social CRM amsar dabarun ne ga wannan sabon yanayin kasuwancin. Tare da Social CRM:
- Mayar da hankali akan zamantakewar al'umma ne da haɓaka dangantaka.
- Ta hanyar wuraren sada zumunta, gami da Facebook da Twitter, abokan ciniki sun mallaki kuma suna sarrafa tattaunawar.
- Sadarwa shine kasuwancin-zuwa-mabukaci amma har ma abokin ciniki-zuwa-abokin ciniki da abokin ciniki-da-bege.
- Abokin ciniki ya haɗa kai da kamfanoni kai tsaye ko a kaikaice don haɓaka samfura, sabis, da ƙwarewar abokin ciniki.
- Tattaunawa ba ta cika tsari ba kuma “ainihin” ne, yana motsawa daga alama zuwa magana ta gari.
Littafin yana samar da dukkan bayanan da suka wajaba - daga gina dabaru, zabar fasahar da ta dace, yadda ake amfani da fasaha, horar da maaikatanka, sakamakon aunawa - duk hanyar da zaka bi don kaucewa haddura iri daya.
Cikakken bayyanarwa: Na sami sigar fitowar littafin eBook kuma na rubuta shawarwarin akan sa. Duba imel ya kasance abokin ciniki ne na DK New Media .