Hanyoyi guda biyar Masu Amincewa Na Canza SEO

M Design & SEO

Tsarin amsawa a bayyane yake babban aiki; irin wannan babban yarjejeniyar cewa Mashable ya yaba da 2013 a matsayin "shekarar kirkirar amsa." Yawancin ƙwararrun masanan yanar gizo sun fahimci wannan - zane mai amsawa yana canza yadda Intanet take, ji, da aiki.

Akwai wani abu da ba a bayyane yake faruwa ba, kodayake. Zane mai amsawa Har ila yau yana canza SEO. Idan muka duba baya ga CSS na zane mai amsawa, zamu ga babban canji a cikin ayyukan bincike wanda ke yin tasiri akan binciken wayar hannu da na tebur.

Menene maganganun SEO suka kawo ta hanyar zuwan zane mai amsawa? Ga biyar.

1. Google yana son zane mai amsawa, ma'ana sakamakon binciken zai iya fifita shafukan yanar gizo waɗanda suke aiki da mafi kyawun aiki.

Duk da yake muna jinkirin bayyana balagagge cewa Google yana soyayya da RWD, zamu iya gano ƙaƙƙarfan dangantaka don ayyukan RWD mafi kyau. Bayan Shafin yanar gizon Google game da Zane mai Amfani, Wurin Zagaye na SEO ya buga labarin da ke bayyana dalilan me yasa Google yake son zane mai amsawa. Dalilai guda uku - abubuwan da ba a rubanya su ba, ba su da matsala na URL, kuma babu matsalolin sake juyawa - duk ɓangare ne na arsenal SEO mai ƙarfi.

Lokacin da Google ta yi juyi, kowa sai ya yi tsalle. Don haka yana tare da zane mai amsawa. Tunda Google ya rubuta a zahiri Littafin Littafin Waya, kawai yana da ma'ana a ba su girmamawa saboda wayoyin salula da abubuwan da ake biya. Yayin da algorithms ke ci gaba da zama masu ɗauke da hoto cikin 2013 da gaba, tabbas za mu ga ƙararrawa zuwa shafukan yanar gizo waɗanda suka sami nasarar amfani da ƙirar amsawa.

Idan Google ya fi son zane mai amsawa, wannan shine babban mai canza wasa don bincike.

2. Masu amfani da wayoyin hannu suna son kyakkyawar ƙwarewa, kuma shafukan yanar gizo suna ba da ingantaccen rukunin yanar gizo ga masu amfani da wayoyin.

Wannan mahimmancin da ke sama an ɗan haɗa shi. Ko ta yaya, yana da mahimmin mahimmanci ga SEO. Ga yadda yake aiki.

Andarin masu amfani suna da wayoyi. Gidan yanar gizon ku yanzu yana karɓar baƙi masu yawa fiye da da. Yarda da ni; duba analytics. Duk waɗannan masu amfani da wayoyin suna buƙatar kyakkyawar ƙwarewa. Mafi kyawun kwarewar su, mafi kyawun SEO ɗin ku. Ga dalilin.

Ingancin shafin abu ne mai mahimmancin SEO. High billa rates na iya zama babban yajin aiki game da ingancin shafin. Kyakkyawan ƙwarewar mai amfanin ku, ƙimar ku ta SEO. Lokacin da masu amfani da wayar hannu suka ziyarci wani shafin da ba ingantacce ba ko kuma mai sauraro, akwai yiwuwar su tashi, a hankali suna kaskantar da darajar shafinka. Wannan batun game da inganci da UX shine mafi yawan maganganun Kristina Kledzik, wanda Labari a cikin Moz ya sanya batun cewa kowane rukunin yanar gizo yakamata ya canza canji.

Kamar yadda SEO ke tafiya, wannan shine mafi mahimmancin amsawa. A cikin su tattaunawa game da zane mai amsawa, Smashing Magazine ya ce, "mafi mahimman ma'auni shine yadda aikin gidan yanar gizon yake don mai amfani," kuma ya nace cewa shafukan da ke amsa suna da mahimmanci.

Domin inganta hidiman masu sauraro ta hannu, dole ne ku basu kwarewar mai amfani da suke buƙata. Hanya ce kaɗai za a iya adana ingancin rukunin yanar gizo da kuma samun darajar bincike mafi kyau.

3. Shafukan yanar gizo masu amsuwa suna samun ingantattun bayanai, kuma saboda haka, sakamakon bincike mafi girma.

Godiya ga ilimin lissafi na Google da alamun sauyawa, ana amfani da shafuka daidai ga masu amfani da wayar hannu. Kodayake, shafukan yanar gizo masu karɓar zaɓi sune mafi kyawun zaɓi don tsari mai tsafta, mai sauri, kuma daidai.

Abubuwan da aka tsara na Google suna nuna fifikon shafukan yanar gizo masu amfani da tsarkakakkiyar hanyar amsawa, waɗancan “rukunin yanar gizon waɗanda ke ba da sabis ga dukkan na'urori a kan tsarin URL ɗin iri ɗaya, tare da kowane URL da ke yin amfani da HTML iri ɗaya ga dukkan na'urori da amfani da CSS kawai don canza yadda ake ba da shafi a kan na'urar. ” Wannan bangare ne na Jagoran Google zuwa "gina wayoyin-da aka inganta su," waɗanda zaku iya fassara su a cikin "gidajen yanar gizon binciken da aka inganta." Abin da ya fi haka, a bayyane suke bayyana, “wannan tsarin shawarar Google ne.”

Idan kuna son Google ta tantance shafin ku cikin hanzari kuma mafi kyawun hanya, kuna iya ɗaukar kalmar su akan batun: amfani da zane mai amsawa. Bi shawarwarin su, kuma za su bi da ku ta hanyar da ta dace idan ya zo ga nuna alama da matsayin martaba.

4. Abun ciki da sanya abun ciki sun fi mahimmanci koyaushe.

Tsarin amsawa shine game da rage kitsen mai daga gidan yanar gizo. “Gyara kitse” yana da haɗari, kodayake. Dole ne ku yi hankali kada ku rage SEO yayin da kuke yanka da yankewa.

Don riƙe darajar shafin yanar gizo, duk abubuwan da suka dace ya kamata a tura su zuwa saman shafin. Dalilin? Don adana iyakar darajar SEO, rukunin yanar gizon yakamata ya sami abun ciki sama-da-fadi akan nau'ikan wayoyin hannu da na tebur. Injin bincike yana kimanta sanya abun ciki da abun ciki da kanta. Matsayi yana da mahimmanci.

Yawancin masu zane-zane da masu haɓakawa suna son zane-zane, sliders, da menus-hogging menus a saman shafin. Irin wannan rikice-rikicen na iya haifar da matsala ga SEO. Sitesarin shafuka suna fifita karancin sauƙi da sauƙi na shafukan yanar gizo masu abubuwan ciki. Awwwards ya fassara “abun ciki na farko” azaman tsarin zane na yanar gizo mai lamba ta 2013. Yana da cikakkiyar ma'ana ga SEO, UX, RWD, CRO (kuma kusan duk wani nau'in kalmomin da kake son jefawa can). Don kiyaye abubuwan jigilar kaya, kawo wannan darajar mai ƙimar SEO mai ƙaunarku zuwa saman shafin.

5. URLs na Wayar Hannu, maimakon shafin mai sauraro, har yanzu suna da zabi ga SEO.

Duk da saurin annoba zuwa RWD, wasu masu aikatawa har yanzu suna ba da shawarar hanyar URL ta hannu. Bryson Meunier ya bayyana batun nasa a cikin nasa Labarin Injin Bincike: “Tsarin gidan yanar gizo mai amsawa har yanzu yana da suna mara kyau don kasancewa mafi kyawun zaɓi don SEO. A zahiri, URL ɗin hannu iya zama mafi kyawun zaɓi don SEO. "

Haka ne, wannan babbar babbar tsutsotsi ce. [Shigar da masana masu yin magana akan matsayin da suka fi so.] Abin godiya, Google yanzu zai iya bambance fasalin rukunin yanar gizo. Don haka, nacewa akan URL ɗaya don dalilan SEO ba hujja bace, godiya ga gabatarwar alamomin sauyawa.

Meunier ya sanya batun cewa masu amfani da wayoyin hannu suna bincike daban kuma suna neman bayanai daban, daban daga masu amfani da tebur. (Ina da shakku.) Don haka, ya ce, za su iya yin aiki mafi kyau ta rukunin yanar gizon da aka kirkira musamman don su da bukatun su - watau rukunin yanar gizon da ke aiki sosai. Bugu da kari, Meunier ya jaddada mahimmancin mahimmancin rukunin gidan yanar gizo daga mahangar saurin shafin da UXD, yana mai sake jaddada masu sauraro daban-daban na kasuwar wayar hannu.

Tabbatar da ƙimar SEO na ƙirar mai amsawa ya dogara ne ga masu sauraro. Kodayake RWD yana da yawa kuma ana yaba shi sosai kamar SEO mai tsarki Grail, wasu kamfanoni na iya zaɓar dabarun SEO wanda ya haɗa da URL na wayar hannu maimakon madaidaiciyar hanya. A matsayinka na ƙa'idar ƙa'idar gaba, duk da haka, amsar mai amsawa ta fi dacewa da ikon SEO. Bayan haka, riƙe ikon lokaci-lokaci na URL ɗinku na asali, sauƙaƙe tsarin ku, da sauƙaƙe sarrafawar abubuwan cikin ku duk ƙwarewar SEO ne mafi kyau waɗanda suke ɓangare na kunshin zane mai amsawa.

Kammalawa

Kowa ya fahimci cewa SEO filin sauyawa ne koyaushe. Ana fitar da sabbin bayanai kuma wani lokacin bayanai masu karo da juna a kowane lokaci. Babu wanda yayi mamakin cewa zane mai canzawa yana canza SEO. Babban abin mamakin na iya zuwa ta yadda mahimmancin waɗannan canje-canje suke da gaske. Don samun nasarar gaske cikin bincike, shafuka dole ne su fuskanci juyin juya halin mai amsawa, kuma suyi abin da ake buƙata don sauya sauyawa.

5 Comments

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

    Ya zo cikin wannan labarin kwanan nan amma har yanzu yana da amfani. A ƙarshe na yanke shawarar gina gidajen yanar gizo na don amsawa, kuma yana aiki sosai! Musamman bayan sabunta SEO ta wayar hannu ta Google a wannan shekara.

Me kuke tunani?

Wannan shafin yana amfani da Akismet don rage spam. Koyi yadda aka sarrafa bayanan bayaninka.