Yadda ake amfani da Bibiyar Canza Facebook

sauyawar facebook

Bibiyar jujjuya babbar hanyar kowane gidan yanar gizo ce analytics aiwatarwa. Shiryayye analytics ba zai iya gano ko baƙo ba ne tuba. Ga wasu rukunin yanar gizo, sauyawa shine idan aka saukar da farar takarda, ga wasu biyan kuɗi na imel, kuma don shafukan ecommerce ainihin sayayyar da aka yi akan shafin. Wasu juye-juye suna faruwa a wajan lokacin da tsammani ya kira ya rufe.

Domin auna juyowa, a pixel bin sawun or pixel hira ana sanya shi a shafin tabbatarwa bayan tuba. Ainihi, ana lodin pixel na bin diddigin amfani da rubutun da ke ba da bayani game da juyawa zuwa tsarin da zai auna. Binciken canzawa na Facebook yana baka damar auna yadda tallan ka yake canzawa… mafi mahimmancin awo fiye da abubuwan gani da dannawa!

A cikin Facebook yana tafiya cikin ku kafa saitin juyawa tare da tallan ku na Facebook.

  • Danna maɓallin Bibiyar Canzawa daga editan wutar lantarki, ko je zuwa https://www.facebook.com/ads/manage don samun damar editan wutar lantarki daga manajan tallan ku
  • Danna Createirƙirar Maɓallin Canzawa wanda yake a saman kusurwar dama na shafin
  • Bada pixel na jujjuya sunanka kuma zaɓi yanki daga jerin zaɓuka
  • Danna Kirkira
  • Akwatin mai bayyana zai bayyana inda zaku iya danna Duba Pixel Code. Wannan shine lambar da zaku buƙaci haɗewa zuwa shafin yanar gizon inda kuke son waƙa da sauyawa.

Mafi mahimmanci ga wannan sanarwar, kodayake, dama ce ga masu tallatawa don inganta tallansu bisa ga juyawa maimakon dannawa. Ana kunnawa gyara CPM a kan talla ba kawai rahotanni kan sauyawa ba, yana kuma ba da ƙarin bayanai zuwa injin Ad na Facebook don ba da tallace-tallace bisa ga juyawa maimakon dannawa. Wannan babban fasali ne.

Canjin Facebook

Da Facebook takardun tallafi akan Ingantaccen CPM:

Za'a iya ƙayyade maƙasudai a cikin cikakke ko ƙimar dangantaka, watau yadda cikar wani buri ya fi daraja ga mai talla. Wadannan dabi'un ba kudade bane. Don Ingantaccen CPM ta amfani da cikakkun dabi'u, farashin zai zama kimar da mai talla yake sanyawa a kan kowane wadannan alakar, lokacin amfani da kimar dangi, farashin ya zama kaso cikin dari wanda ke nuna nauyin mai tallatawa akan kowane buri kuma ya kamata ya hada har zuwa 100%.

Tsarin zai gabatar da kansa kai tsaye a madadin mai talla, yayin da ya rage wajan kamfen din yakin neman zaben da suka ayyana da kuma kimar da suka ayyana. Takaddun neman kuɗi suna ba da damar tsarin ya kama abubuwan da suka fi ƙima a raga, kuma yakamata ku sa ran jimillar ROI akan yaƙin ya wuce na CPC ko na gargajiya na CPM.

A wannan lokacin, masu tallace-tallace na iya inganta kamfen ɗin su bisa laákari da maƙasudai masu zuwa:

  • Ayyuka: Ayyukanda suke faruwa akan Facebook, misali, Likes da Shafin App.
  • Iya kai wa gare: Yawan lokutan da aka yiwa ra'ayi amfani ga mai amfani a karon farko a rana.
  • Danna: Adadin dannawa da aka karɓa.
  • Ra'ayoyin Jama'a: Bugawa tare da yanayin zamantakewar jama'a, watau tare da sunayen ɗaya ko fiye na abokai na mai amfani waɗanda aka haɗe da tallan waɗanda suka riga sun so shafin ko shigar da aikace-aikacen.

Ingantaccen CPM ingantaccen ci gaba ne wajen gudanar da kasafin kuɗi na talla da kuma tabbatar da cewa kun isa burin kasuwancinku tare da dabarun Ad na Facebook.

daya comment

  1. 1

    Barka dai Doug– Shin kun ga wannan tare da pixel na kashewa da kuma bayanan canzawa, cewa zamu iya inganta zuwa farashin kowane jujjuya, suma? Ingantaccen CPM ba kawai babban fasali bane, amma ana buƙata azaman ɓangare na inganta jujjuyawar.

    Babban matsayi - kuma muna ganin wannan ya zama BABBAN ga yan kasuwa kai tsaye!

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