Basira: Talla Mai Talla wanda ke Motsa ROI akan Facebook da Instagram

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Gudanar da kamfen ɗin talla na Facebook da Instagram mai inganci yana buƙatar kyawawan zaɓuɓɓukan talla da talla. Zaɓin hotuna masu kyau, kwafin talla, da kira-zuwa-aiki za su ba ku mafi kyawun harbi don cimma burin kamfen. A cikin kasuwa, akwai maganganu da yawa a can game da saurin, sauƙi mai sauƙi akan Facebook - da farko, kar a saya shi. Talla na Facebook yana aiki sosai, amma yana buƙatar tsarin kimiyya kan sarrafawa da haɓaka kamfen duk rana, kowace rana. Abu ne mai sauki a kasa a tallan Facebook idan baku dauki abin da muhimmanci ba kuma ku shiga da niyyar yin aiki tukuru, don gwadawa da tsaftacewa ba tsayawa, kuma ku gaza kashi 95% na lokacin.

Daga shekarunmu na gogewa, ga wasu mahimman dabaru don cimma waccan nasarar ta wahala a kan hanyoyin kafofin sada zumunta:

Aaddamar da Tsarin Gwajin Creativeirƙiri da Ci gaba da aiwatarwa

Mataki na farko don ƙirƙirar kamfen mai nasara shine fahimtar yanayin da kuke tallatawa: a wannan yanayin, muna magana ne game da tallace-tallace a cikin labaran labarai na Facebook. Idan kuna talla a cikin Facebook, tallan ku zai bayyana a tsakanin sakonni daga abokai da sauran abubuwan, wanda ke da matukar birgewa ga masu sauraro, don haka samun hankali zai buƙaci kirkira wanda yayi daidai da abun ciki daga sauran masu amfani. Don ficewa daga hotunan hutu, kyawawan hotunan abokai da dangi, da sauran sakonnin zamantakewar jama'a, dole ne hotunan talla na Facebook su zama masu jan hankali, amma suna kama da wani abu da kai ko abokinka zasu saka.

Hotuna suna da alhakin kashi 75-90% na aikin talla, don haka wannan shine yanki na farko da aka mai da hankali.

Tsarin gano hotuna mafi kyau duka yana farawa, ba abin mamaki bane, tare da gwaji. Muna ba da shawarar gwajin farko na hotunan 10-15 akan masu sauraro ɗaya. Kada ku damu da kwafin talla, kuma adana iri ɗaya don kowane hoto da aka gwada, don haka kuna aiki a kan sau ɗaya kawai a lokaci guda. Ba za mu iya jaddada wannan sosai ba. Ba za ku taɓa gano abin da ke aiki ba idan kun fara gwada masu canji da yawa a ƙofar, kuma za ku ɓata lokaci da kuɗi da yawa. Samun hoton da ya dace ya isa ƙalubale - kar a gurɓata ruwan don haka ba za a iya ganin mai nasara a fili ba. Kawai BAYAN kuna da hoto mai nasara zaku gwada kwafin, don fitar da ƙarin 10-25% na aikin talla. Galibi muna ganin kawai nasarar nasarar% 3% lokacin gwajin hotuna, saboda haka yana ɗaukar gwaji da kuskure da yawa don kullewa cikin nasara, amma gwaji zai taimaka muku gano hotuna masu ƙarfi don cimma nasarar canjin mafi kyau.

Wanne Hoton Hoto ya fi Kyawu

Hotunan da mai amfani suka kirkira sunfi fifikon daukar hoto idan yazo da tashoshin yanar gizo. Me ya sa? Saboda Facebook yanayi ne na mai amfani wanda aka kirkireshi, inda masu amfani da shi zasu iya amincewa da tallace-tallace wadanda suke jin kamar abinda suka riga suka samu a cikin labaran su. A takaice dai, tallatawa masu nasara suna jin kwayoyin. Ka yi tunanin “selfie,” ba tallan mujallar ƙwararru ba. Yi ƙoƙari don yin kama da ingancin hoto na sauran abubuwan a cikin labarai, tare da haɓakar gida-gida. Wannan ba za a iya amfani da shi ba a kan Pinterest, inda ingancin gani na aika rubuce rubuce yake da fifiko.

Hotunan Tallan Facebook

Hakanan, idan ya zo ga hotunan mutane, yi amfani da hotunan mutane waɗanda suke da alama mai kyau da sauƙi, amma ba na zamani ba (watau nuna mutane da alama mutane zasu iya haduwa akan titi). Gabaɗaya, mata da yara masu farin ciki koyaushe suna da ƙarfi. A ƙarshe, ɗauki hotunanka tare da wayarka ta hannu ko wata kyamara, kuma duk lokacin da zai yiwu, KADA ka dogara ga ɗaukar hoto. Aukar Hannun Jari yawanci ana jin shi “ƙwararre” ne ko gwangwani ne da ba shi da wata ma'amala, kuma yana ɗaukar ƙarin kaya na batun doka da haƙƙoƙin da za a iya amfani da su don kasuwanci.

Abin da ke faruwa Bayan Ka Ci gaba da Talla Mai Nasara

Don haka kun yi aiki tuƙuru, kun bi ƙa'idodi, kun ƙirƙiri “tallan kisa” kuma kun sami canji mai kyau - na kusan mako guda, ko wataƙila ma don ɗan lokaci kaɗan. Daga nan nasarar da kuka samu ta nasara ta fara zamewa, yayin da tallar ta fara jin saba, don haka ba ta da tilastawa, ga masu sauraron ku. Wannan yana da kyau sosai. Tallace-tallacen Facebook suna da gajeriyar rayuwa, kuma sun daina yin komai bayan sun zama fallasa kuma sun rasa sabon abu.

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Menene yanzu? Kada ku yanke ƙauna - tweaking tallan da ya ci nasara ya fi sauƙi daga farawa. Kun riga kun gano tsari mai nasara, don haka kar ku canza wannan. Canja ƙananan abubuwa kamar samfuran daban-daban da launuka daban-daban, amma kar kuyi ƙyalli tare da tsarin talla ɗin. Hanya guda daya tak wacce za'a gane bugun kirji shine ayi kananan gwaje-gwaje. Wataƙila ku ci gaba da neman hotuna bayan gwada ƙaramin samfurin kamar waɗannan saboda wannan wasa ne na lambobi. Kuna iya tsammanin gwada ɗaruruwan hotuna kafin gano mai aiki mai ƙarfi.

Ci gaba da Ingantawa don isa ga ROI Target

A matsayinka na mai talla na Facebook ko Instagram, kuna buƙatar ci gaba da gwaji - kwana 7 a mako, awanni 18 a rana - saboda tallanku zai zama daɗewa, koyaushe kuna gwadawa, kuma a zahiri, ya kamata kuyi tsammanin kashe 10-15% na kasafin kudinka na wata-wata akan gwaji.

Gasa da yin nasara a tallan kafofin watsa labarun suna aiki tuƙuru tare da mai da hankali kan ci gaba, gwajin gwaji. A cikin kwarewarmu mai yawa, kawai 1 daga cikin tallace-tallace 20 da aka gwada za su yi aiki, saboda haka rashin daidaito shine ragowa zai kashe muku kashi 95% na lokacin. Kimanin hotuna 5 ne kawai a cikin kowane aikin 100 da aka gwada, kuma wannan shine gabanin fara gyara wasu abubuwa.

Gwanintar da fasahar talla ta Facebook ya hada da hakuri da cikakke, mataki-mataki, tsari da tsarin nazari. Ka tuna cewa canji ƙari ne, kuma daidaitaccen adadin ƙaramin cigaba zai iya haifar da ƙaruwa mai yawa a ROI. Cigaba da cigaba da ƙananan nasara cikin sauri zai haifar da babban tasiri ga alamarku da kasafin ku.

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