Yadda zaka Samu Mafi Kyau daga Kamfen Tallan ka na Facebook tare da Shafukan Saukowa

Tallace-tallacen facebook

Babu ma'ana a kashe tsaba a kan kowane talla ta kan layi idan ba ka tabbatar shafin da tallar ke tura mutane zuwa a shirye yake ya karɓe su ba.

Hakan kamar ƙirƙirar takardu ne, tallan Talabijin da allon talla don tallata sabon gidan abincinku, sannan, lokacin da mutane suka isa adireshin da kuka ba ku, wurin ya zama mara kyau, duhu, cike da beraye kuma ba ku da abinci.

Ba kyau.

Wannan labarin zaiyi duban san Tallace-tallacen Facebook da na karɓa kuma bincika abubuwan da suka dace saukowa page. Zan ba da tunanina game da tasirin kamfen gabaɗaya kuma in ba da shawarar yadda kasuwancinku zai iya samun ƙarin nasara tare da Ads ɗin Facebook ta hanyar mafi kyawun ayyuka da nasihun ingantawa.

Shafukan Facebook Ad da Saukowa Gangamin Mafi Kyawun Ayyuka

Da fari dai, bari mu fara da wasu kyawawan ayyukan da muke fatan gani a cikin Facebook Ad / Landing Page combos a kasa…

  • Ci gaba da Sako: Tabbatar da shafin saukar ku / maziyartan gidan yanar gizo cewa sun isa inda ya dace. Abu na karshe da kake so su ji shi ne cewa an yaudare su ko kuma yaudaresu don danna tallan kawai don a aika zuwa wani shafin da ba shi da alaƙa, tallace-tallace.
  • Cigaba da Zane: Ja a cikin tallanka? Yi amfani da ja a cikin shafin sauka. Hoton mutum wanda yake tallan kayan ka a tallan ka? Nuna cikakken hoto a LP.
  • Maida Hanya Daya: Mahimmin maɓallin shafin saukowa shine burin canzawa guda. Duk wani fiye da ɗaya zai shagaltar da baƙi daga manufofin kamfen ɗin ku.
  • Maimaita Shawarwarin Daraja: Duk darajar da kake yiwa masu amfani a cikin Tallan Facebook ɗin ka, ka tabbata ba ka rasa wannan ƙugiya a cikin shafin saukar ka ba, ko kuma shafuka masu zuwa game da hakan. Sa hannu, farashi da wurin biya duk suna buƙatar yin la'akari da duk wani rangwamen da kuka tallatawa shima.
  • Shafin Saukowa Yana rificarin bayani game da Duk wani abu wanda yake kunshe a cikin Ad: Wannan babban abu ne. Idan kun gabatar da wani ra'ayi wanda yake buƙatar ƙarin bayani kaɗan, tabbatar cewa kunyi hakan a cikin shafin saukar ku. Kuma daidai, yi ƙoƙarin kaucewa gabatar da sababbin ra'ayoyi ga baƙi a cikin shafin saukar ku (wannan shine ɗayan sukar da nake yiwa Wordstream LP).

Ad da Shafin Farko Combo # 1: Labari na.com

Bari mu fara da misali da yawa daga cikinku kuna iya samun labarinku…

Mataki na ashirin da shine mai siyar da kayan kwalliyar gida mai inganci. Bari mu kalli ɗayan kamfen ɗin talla na Facebook.

Na farko, Facebook Ad:

labarin tallafawa kayan daki na zamani

Critiquing wannan Facebook Ad:

  • Kyakkyawan hoto mai inganci. Da kyau. Nuna inganci da salon layin samfurin su.
  • Samun samfurin yana taimaka wa mai amfani da Facebook suyi tunanin kansu a cikin yanayin.
  • Oran na wuta yana taimakawa wajen ɗauke idanun mutane da ke zagaye ta hanyar labaran Facebook ɗinsu. Bambancin launi koyaushe kira ne mai kyau.
  • Kanun labarai yana da gajarta sosai kuma yana da kyau. Yana gaya muku abin da kuka samu kuma yana kama da taken: “Ku ciyar ƙasa kaɗan. Rayuwa da yawa. ”
  • Theimar fa'ida a cikin rubutun haɗin yanar gizo ("Kayan Kayan Zamani Mai Zanawa har zuwa Kashi 70% Kashe Retail. $ 49 Flat Rate Rate Jigilar ko'ina a Kanada")

Shafin da yayi daidai ad dinsu yana tura mutane zuwa:

lookbook

Kamar yadda zaku iya fada, wannan shafin farko ne.

Muna da saman sand na sama, babu bayyanannen kira zuwa maɓallin aiki, kuma yana da tsayi (a zahiri ya fi hoton da ke sama, wanda na yanke da kusan 1/3).

Meke damun wannan?

  • Ad din yana inganta har zuwa kashi 70% na tallace-tallace da kuma jigilar dala dala 49. Wannan gabatarwar babban ɓangare ne na ƙididdigar ƙimar a cikin tallan, amma ba ma'anar shafin farko bane. Wannan yana nufin cewa duk wanda ke murna da ƙimar da suka gani a tallan baya ganin wannan ƙimar ta ci gaba.
  • Ainihin abin da muke magana game da shi shine yaƙin neman zaɓe guda ɗaya - wanda aka ƙaddamar, mai ba da shawara guda ɗaya da ƙimar ƙira - tare da ƙarshen abin da ba a mai da hankali ba.
  • Kada ku sa ni kuskure. Shafin farko na labarin kyakkyawa ne: hotuna masu inganci, manyan tambari da ambaton ranar sayar da Groundhog Day mai zuwa. Amma wannan tallan yakamata ya sami nasa shafin sauka da talla.

Bari muyi la'akari da wasu tallace-tallacen Facebook Ad guda uku da kuma kamfen saukar da shafi wanda yafi dacewa da sauyawa bit

Ad da Shafin Farko Combo # 2: Sabis ɗin Jinin Kanada:

Su Facebook Ad:

hidimar jinin Kanada

Critiquing wannan Facebook Ad:

  • Da farko dai, za mu iya yin imani da cewa wannan talla ana niyyarsa da kyau. Ni namiji ne tsakanin 17 da 35 a Kanada. Don haka, aƙalla dai, mun san Sabis ɗin Jinin Kanada ba ɓarnatar da kasafin kuɗaɗen talla yake nuna tallan Facebook ɗin su ga tsohuwa.
  • Abu na biyu, muna da babban maɓallin jan launi tare da saƙo mai sauƙi amma mai tasiri: "Kuna da ikon ba da rai…" Tunda Facebook ya cire takunkuminsu a kan fiye da 20% na hoton tallar yana rubutu, yawancin kamfanoni suna samun nasara tare da ido- kwacewa, saƙonni masu darajar tasiri.
  • Wannan talla din ma mai sauki ne. Babu hoton bango don ya dauke hankalina daga saƙon a gaba. Idan wani abu, alamun kwatance a bango suna jan hankali zuwa kwafin.
  • Kwafin tallan yana da tasiri. Da farko ya kira ni, yana tambayata ko ina wani rukuni (wani kulob, idan za ku so) sannan ya gaya mani cewa "marasa lafiya suna neman ku." Waɗannan abubuwan kwafin suna haifar da jin daɗin kasancewa wani ɓangare na wani abu mai mahimmanci - ƙaunatacciyar sha'awa.

Shafin Saukar Daidai:

Sassan kwayoyin

Critiquing this Landing Page:

  • Dama daga jemage da muke gani (ya bambanta kai tsaye ga yaƙin neman zaɓe a sama) cewa saƙon da ke wannan shafin saukowa daidai yake da na tallan. Ci gaba shine komai a cikin tallan ku / saukowa shafi combos. Baƙi zuwa wannan shafin nan take ana ba su tabbacin cewa suna wuri ɗaya.
  • Koyaya, da zarar na wuce kan labarin, ɗan ci gaba ya ɓace. Da kyau, wannan shafin saukarwa zaiyi la'akari da samari na shekaru 17-35 waɗanda ke danna kan Ad ɗin Facebook ɗin da ya dace. Wannan alama shafi ne na (Na hango) adreshin Facebook da yawa don kamfen ɗin gudummawar kwayar su.
  • Akwai maɓallan Kiran-zuwa-Aiki guda uku (CTAs) a wannan shafin. Wannan ba laifi, muddin waɗannan maɓallan suna jagorantar mutane zuwa wuri ɗaya. Abin baƙin ciki tare da Sabis ɗin Jinin Kanada, ba su. Suna aika mutane zuwa sassa uku daban-daban na gidan yanar gizon su. Kamfen ɗin tallan ku yana buƙatar samun kulawa ɗaya, ba uku ba.

Bari mu gani idan kamfanin dillancin labaran yanar gizo na Wordstream zai iya yin kyau…

Ad da Shafin Farko Combo # 3: Maganar magana

Gangamin Kamfen dinsu na Facebook Ad:

yalwar kalma

Critiquing wannan Facebook Ad:

  • Da fari dai, bari mu lura cewa wannan talla ce don wani yanki na kayan ciki (kayan aiki). Abun da aka shigar dashi na tallace-tallace koyaushe kadan ne daga dabarun zane, kamar yadda yawan jujjuyawar shafi na jujjuyawar - yawanci sauyin juzu'i galibi baya aiki ga ROI mai kyau. A wasu kalmomin, zaku biya yawancin tuki da yawa zuwa ga jagoran gubar shafi. Damar su canzawa (sai dai idan kayan ku gida ne, mota, ko kuma babbar manhaja mai tsada) baya aiki don ya cancanci hakan.
  • Sakamakon abin da ke sama, Ina sa ran ganin Wordstream yana neman cikakken bayani game da baƙi zuwa shafin saukar su, saboda za su iya inganta ƙimar jujjuya idan sun san ƙarin abubuwan da suke jagoranta.
  • Game da ƙirar talla, Ina son shuɗi da lemu. Shudi yana da kyau a gani kuma yayi daidai da tsarin launi na Facebook ɗin kuma lemu ya fita waje yana kama ido. Hoton kansa mai sauqi ne (wanda nake so); hotuna masu rikitarwa, musamman hotunan kariyar dandamali, na iya zama mai rikitarwa yayin da ƙarami kamar yadda suka bayyana akan Facebook.

Shafin saukowa daidai:

adwords ingantawa kayan aiki

Critiquing this Landing Page:

  • Shafin sauka na Wordstream yana da sauki kuma an inganta shi. Abubuwan gumaka daga Tallan Facebook an maimaita kuma ana amfani dasu anan. Hakanan ana maimaita taken "Kayan Aikin Ingantaccen Adwords", kamar yadda tsarin launi yake.
  • Kamar yadda ake tsammani, muna ganin buƙata don yawancin bayanan jagora. Lambar waya, rukunin yanar gizo, taken aiki da kasafin kuɗi na talla zasu bawa Wordstream damar rarraba abokan hulɗar da suke samu daga wannan shafin zuwa ingantaccen kamfen - ƙara ƙimar jujjuyawar ƙasan-kusurwoyi da yin kasafin kuɗin tallan su da daraja.
  • Abinda na soki kawai shine sashin dama na ƙasa ya fito daga babu inda. A cikin duka tallan da ɓangaren da ke sama na shafin saukar jirgin an gaya mana kayan aikin zai ba mu manyan matsaloli guda uku waɗanda masu tallata Adwords ke fuskanta. Ina so in ga alamar abin da waɗannan, kuma batutuwa uku da ba su da alaƙa da ni sun watsar da ni.

Shafin Talla da Saukowa Combo # 4: CaliforniaClosets

Kamfen din Kamfen dinsu na Facebook Ad (wanda aka dauka daga wayata)

california kabad makwannin farin farin taron

Critiquing wannan Facebook Ad:

  • Ina son wannan kanun labarai, "Ajiye har zuwa 20% tare da haɓakawa kyauta zuwa ƙarshen katako." Akwai wasu abubuwa wadanda a al'adance, masu matukar daraja ga rubutun kwafi: "Ajiye," "20%," "Kyauta," da "Haɓakawa." Wannan taken yana da dukkansu. Wannan magana ce mai kima, abokaina, duk da cewa itace gamawa… Gaskiya ni da kyar ma na ga yadda abin yake domin, kawai ragi da kalmar "Free."
  • Hoton yana ɗan ci gaba da yawa, amma aƙalla ina ganin samfurin da cikakken ƙarfinsa.
  • Taron "Lokacin Farar Hutun hunturu" yana sadarwa cewa wannan yarjejeniyar tana da ma'ana, wanda ke haifar da ɗan gaggawa (a hankali yana ƙara ƙimar tayin).

Shafin Saukar Daidai:

california kabad

Critiquing this Landing Page:

  • Munyi magana sau biyu game da dacewa da kwafin talla zuwa shafi na saukowa, kuma wannan shafin yana da dukkanin abubuwan ci gaba. Takaddun kanun labarai, hotunan sun yi daidai, kuma sun bayyana wani abu kaɗan lokacin da sayarwar White White ta ƙare (ba da daɗewa ba!).
  • Maballin CTA guda biyu suna aiki anan saboda suna da maƙasudin jujjuyawar ɗaya (shawara kyauta). Ina son tambayar ita ce “nema,” yana nuna cewa ba za ku sami amsa ba. Irin wannan yaren - kamar “keɓaɓɓe,” “Aika don samu,” da sauransu, - na iya ƙara mahimmin ƙimar abin da ake miƙawa. Nafi kusantar tunanin kungiyar ku mai sanyaya idan har ban zama memba ba kai tsaye.
  • Gabaɗaya, babba, ingantaccen shafin sauka.

Good luck!

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