Fasahar TallaKasuwancin Bayani

Tarihin Tallan Dijital

Tallace-tallacen dijital ta sami sauyi mai ban mamaki tun farkonsa, wanda ke nuna saurin haɓakar intanet da fasahar dijital. Wannan tafiya, ta fara a cikin 1969 tare da gabatarwar jama'a ga intanit, alama ce ta sabbin abubuwa masu tasowa waɗanda suka sake fasalin yadda kamfanoni ke hulɗa da masu sauraron su.

Daga tallace-tallacen banner na farko zuwa ƙaƙƙarfan yaƙin neman zaɓe na yau, tallan dijital ya saba da sabbin fasahohi da canza halayen mabukaci. Tarihin tallace-tallace na dijital ba tarihin ci gaban fasaha ba ne kawai amma kuma yana nuna yanayin yanayin tallace-tallacen da ke ci gaba.

Wannan tsarin lokaci yana ƙaddamar da manyan matakai a cikin juyin halitta na tallan dijital, yana nuna mahimman canje-canje da sababbin abubuwa waɗanda suka tsara masana'antu.

  • 1969: UCLA PR gabatar da jama'a ga intanet a ranar 3 ga Yuli, 1969, wanda ke nuna farkon zamanin dijital.
  • 1989: Farkon sakin yanar gizo na World Wide Web (Yanar Gizo) ya faru a ranar 20 ga Disamba, 1989, yana shimfida tushen tallan kan layi.
  • 1990: Ajalin dijital marketing an fara amfani da shi. A wannan shekarar an ga ƙirƙirar injin bincike na farko, Archie.
  • 1993Tutar tallan gidan yanar gizo na farko da za a iya dannawa ya bayyana, yana nuna alamar fara tallan dijital mai mu'amala.
  • 1994: A ranar 27 ga Oktoba, 1994, tallace-tallacen banner na farko ya bayyana akan layi, wani muhimmin ci gaba a tallan dijital.
  • 1998: An kirkiro Google a watan Agusta, daga baya ya zama babban dan wasa a tallan dijital.
  • 1999-2002: Masu talla sun mayar da hankali ga neman biyan kuɗi da danna-da-daya (PPC) tallace-tallace yayin da tallace-tallace masu tasowa suka tashi kuma sun fadi cikin shahara.
  • 2000: An ƙaddamar da Google AdWords a ranar 23 ga Oktoba, yana canza yanayin talla tare da damar talla da aka yi niyya.
  • 2005: Facebook ya kaddamar da tallace-tallacen sa na farko, wanda ke nuna alamar shigar da kafofin watsa labarun cikin sararin talla na dijital.
  • 2014: Tallace-tallacen Instagram sun kai hari ga Burtaniya a watan Satumba, wanda ke nuna fadada rawar da kafofin watsa labarun ke yi a tallan dijital.
  • 2018: A ranar 24 ga Yuli, Google AdWords ya zama Google Ads. A wannan shekarar, kashe tallace-tallace na dijital ya kai dala biliyan 88, kuma Facebook Ad Revenue an ba da rahoton dala miliyan 33.84.
  • Hasashen gaba: Ana hasashen tallan dijital da ake kashewa a duk duniya zai zama dala biliyan 427.26 nan da shekarar 2022, wanda ke nuna babban girma da tasirin tallan dijital.

Tarihin tallace-tallace na dijital shaida ce ga ƙirƙira da daidaitawa na ɓangaren tallace-tallace. Daga farkon ƙasƙantar da kai tare da tallace-tallacen banner masu sauƙi zuwa hadaddun, kamfen ɗin da ke tafiyar da bayanai na yau, tallan dijital ya ci gaba da haɓaka don biyan buƙatun yanayin yanayin dijital mai saurin canzawa.

Nan gaba yayi alƙawarin ma ƙarin ci gaba, tare da tsinkaya da ke nuni zuwa ga babban fifiko kan keɓantawa da keɓancewa AI- dabarun kora. Wannan juyin halitta ba kawai yana nuna ci gaban masana'antu ba har ma yana nuna mahimmancin ci gaba a cikin duniyar dijital inda canji shine kawai dindindin. Yayin da muke ci gaba, darussan da suka gabata ba shakka za su zama jagora don dabarun tallace-tallace na gaba da sababbin abubuwa a cikin tallan dijital.

tarihin bayanan tallan dijital
Source: Adzoom

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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