Bincike: Ingancin Lissafin Imel shine Babban fifiko ga Yan kasuwar B2B

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Yawancin 'yan kasuwar B2B sun san tallan imel na iya zama ɗayan mahimman kayan aikin samar da jagoranci, tare da bincike daga Marketingungiyar Tallan Kai tsaye (DMA) wanda ke nuna matsakaicin ROI na $ 38 don kowane $ 1 da aka kashe. Amma babu shakka aiwatar da kamfen imel mai nasara na iya samun nasa kalubale.

Don ƙarin fahimtar ƙalubalen da 'yan kasuwa ke fuskanta, mai ba da tallan imel na imel Delivra haɗi tare da Ascend2 don gudanar da bincike tsakanin waɗannan masu sauraro. Sakamakon yana kunshe a cikin wani sabon rahoto mai taken, B2B Tsarin Lissafin Imel, wanda ke ba da haske game da mahimman shinge don gina mafi kyawun jerin imel, da kuma yadda yan kasuwa ke shawo kansu.

Sakamakon

Babban fifiko ga kashi 70 cikin ɗari na waɗanda aka bincika shine haɓaka ƙididdigar jerin imel ɗin su. Rahoton ya nuna yawancin masu kasuwar B2B a zahiri suna cimma wannan burin, tare da kashi 43 cikin ɗari suna cewa ingancin jerin imel yana ƙaruwa, kuma kashi 15 ne kawai ke fuskantar ragin inganci. Kashi arba'in da biyu sun ce ingancin jerinsu ba ya canzawa.

Jerin Manufofin Imel

Duk da yake riƙe da tsabta, sabunta jerin masu biyan kuɗi na iya zama da mahimmanci, shine farkon farawa don duk tallan tallan imel mai tasiri. Lokacin aika imel, 'yan kasuwa kada su yi shakkar cewa an isar da saƙon su cikin akwatin saƙo na masu karɓa kuma an yi niyya ga masu biyan kuɗi na dama. Neil Berman, Shugaba na Delivra

Jerin Ingancin Imel

Don haka idan alama ta asali ce, me yasa yan kasuwa ke da wahalar ƙirƙira ko kiyaye jerin inganci? Rashin ingantaccen dabaru da aka ambata a matsayin mafi mahimmancin cikas (kashi 51), sai kuma rashin isassun ayyukan tsabtace jerin (kashi 39), da kuma rashin wadatattun bayanan rabe-raben jerin (kashi 37). Kashi shida ne kawai na 'yan kasuwar da aka bincika suka yi la’akari da dabarun jerin imel dinsu “mai matukar nasara” wajen shawo kan wadannan shingen da kuma cimma buri, yayin da kashi 54 cikin dari suka shirya don “dan nasara,” kuma kashi 40 cikin dari suna daukar kansu a matsayin “marasa nasara.”

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email-jerin-nasara

Wani binciken mai ban sha'awa shine cewa kara girman jerin imel, ba tare da la'akari da inganci ba, ba shine babban fifiko ba, amma dabarun jerin imel na ci gaba da haifar da karuwar girman jerin imel na kashi 54 na kamfanoni. Manyan dabaru guda uku masu inganci sun hada da:

  • Rijistar saukar da abun ciki (kashi 59)
  • Takamaiman shafukan sauka (na kashi 52)
  • Imel da haɗin kafofin watsa labarun (kashi 38)

Lissafin Lissafin Imel

Sauran karin bayanai na binciken sun hada da

  • Lokacin aiwatar da dabarun jerin adiresoshin imel, haɗa imel da kafofin watsa labarun shine mafi mahimmancin dabaru (kashi 38 cikin ɗari), sannan biyo bayan layi / in-store / cibiyar kira-kira (kashi 28), da takamaiman shafukan sauka na imel (26 kashi) .
  • Kashi hamsin da tara na masu kasuwar B2B sun ce karuwar yawan jujjuyawar gubar ma muhimmin buri ne.
  • Kashi hamsin da daya na kamfanonin da aka bincika sun ba da izinin aiwatar da duk wani bangare na dabarun jerin imel.

Delivra, tare da haɗin gwiwa tare da Shirye-shirye2, sun gabatar da wannan binciken kuma sun sami martani daga 245 B2B masu tallatawa da ƙwararrun masu tallace-tallace da ke wakiltar kamfanoni 123.

Zazzage Rahoton Dabarun Lissafin Imel na Delivra na B2B

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