3 Zaɓuɓɓukan Jigilar Kayayyakin Kasuwanci waɗanda ke Gudanar da Halayyar Sayi

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Wani lokaci a cikin shekarar bara, Omaha Steaks ba tare da fahimta ba ya fara sarrafa kiran waya zuwa lambarmu ta Google Voice da ba a buga ba. Muna matsakaicin saƙonnin murya 20 zuwa 50 a rana kuma adadin yana ƙaruwa yayin da muke kusa da Kirsimeti. Na yi musu imel, na tuntube su akan Facebook, kuma har yanzu ba zan iya sa su amsa 800 ko kiran waya masu banƙyama waɗanda ke ba da rahoton matsalolin isarwa ko tambayoyi game da umarni. Idan kun san wani daga ƙungiyar zartarwarsu, Ina so in ga an kula da waɗannan masu amfani kuma an gyara batun hanyoyin ro wannan abin haushi ne da gaske.

Abin da kuma yake nunawa shine yadda mahimmancin jigilar kaya yake kowane ecommerce saya. Ba tare da zaɓuɓɓukan zaɓuɓɓukan jigilar kayayyaki masu tsada da tsada ba, ƙimar sabis ɗin (ko ɗanɗanar steaks) ya ɓace har abada. Walker Sands kwanan nan ta gano yadda mahimmancin jigilar kayayyaki yake ga halin siyen mabukaci:

  • Jigilar kayayyaki kyauta kan jigilar kaya rana ɗaya - jigilar kaya kyauta na ci gaba da kasancewa babban ƙwarin ciniki, tare da kusan tara cikin 10 masu amfani bayar da rahoton cewa jigilar kaya kyauta zai sanya su siyayya a kan layi, yayin kusan rabin masu amfani a ce jigilar kaya a rana ɗaya zai sa su ƙara sayayya a kan layi. Source: Walker Sands 2016 Makomar Nazarin Kasuwanci
  • Jirgin garantin yana ɗaukar nauyi mai yawa ga masu amfani -  kayan aiki sun riga sun kasance muhimmiyar mahimmanci ga masu amfani, kuma wannan lambar za ta ƙara ne yayin da Kirsimeti ke gabatowa. 68% na masu amfani yi la'akari da jigilar kayayyaki kyauta yayin zaɓar dillali, kuma 62% la'akari da isar da garantin, wanda ke da mahimmancin gaske ga masu amfani a cikin kwanaki 10 masu zuwa. Source: Kasuwancin Astound Rahoton Hutu na 2016
  • Saurin jigilar kaya da farashi na iya yin ko karya sayarwa60% na mambobin Firayim Minista na Amazon da kuma 41% na membobin da ba Firayim ba ya ce jinkirin jigilar kaya yana hana su yin sayayya. Kuma mafi yawan masu amsawa - akan 85% - amince da cewa cajin jigilar kaya ya hana su siyan abu. Source: Nazarin Mai Amfani da Amazon

Dangane da nazarin fiye da masu amfani da Amurka 1,400, rahoton Walker Sands na uku na shekara-shekara yana nazarin fasahar bayan gida da ke da alhakin ƙirƙirar canjin halayyar mabukaci a cikin 'yan shekarun nan. Ta hanyar zurfafa zurfin zurfin zurfin bayanan, binciken yana nazarin manyan sauye-sauyen da ke faruwa a cikin sararin fasahar kantin sayar da kayayyaki da kuma abin da masu amfani da dillalai za su iya tsammani na shekara ta 2016 zuwa gaba.

Walker Sands '2016 Gabatar da Nazarin Kasuwancin yana nazarin sauyin sauye-sauye a cikin halayen masu amfani da mahimmancin abubuwan da suka shafi hakan.

Zazzage 2016 Nazarin Kasuwancin Gaba

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