Shin Kula da Injin Bincike Idan Kayi Amfani da Drupal?

SEO da Tsarin Gudanar da Abun ciki
Tsarin Gudanar da Abun ciki da SEO

Nawa ne Tsarin Gudanar da Abun ciki (CMS), kamar WordPress, Drupal, Joomla!, taka rawa a ciki search engine ingantawa (SEO)? Tabbas ƙarancin tsarin yanar gizo (ba tsaftatattun url, abubuwa marasa kyau, mummunan amfani da sunayen yanki, da sauransu) a cikin CMS kamar Drupal zai shafi SEO (manyan kayan aikin da aka yi amfani da su ta mummunar hanya). Amma shin tsarin sarrafa abun ciki da kansu yana bada bashi zuwa SEO mafi kyau akan wasu, idan duk sauran kyawawan halaye an gama su? Kuma, ta yaya zai haɗu da tsarin (tsohon, WordPress ko Drupal blog mai goyan bayan a Shopify site) shafi SEO (sake zaton duk sauran kyawawan ayyukan SEO ana bi)?

Daga ra'ayi na injin bincike, babu bambanci tsakanin Drupal, WordPress, ko Shopify. Kafin a buge ni da “Dakata minti daya”, bari in bayyana. Injiniyoyin bincike suna kallon HTML wanda aka maido musu lokacin da suke rarrafe. Ba sa duban bayanan bayan gidan yanar gizon kuma ba sa kallon shafin gudanarwa da aka yi amfani da shi don daidaita shafin. Abin da injunan bincike ke duban shine HTML ɗin da aka samar, ko aka bayar, ta tsarin sarrafa abun ciki.

Drupal, a matsayin CMS, yana amfani da tsarin lambar PHP, APIs, bayanai, fayilolin samfuri, CSS, da JavaScript don sarrafa aikin ƙirƙirar (aka fassara) HTML na shafin yanar gizo. HTML shine abin da injin bincike yake kallo. Wannan HTML da aka fassara ya ƙunshi dukkan nau'ikan bayanan da injin binciken yake amfani dasu don rarrabasu da kuma kwafe shafin yanar gizon. Don haka lokacin da wani ya ce CMS ɗaya ya fi ɗaya kyau don dalilai na SEO, abin da ake faɗi da gaske a nan shi ne “mafi kyau” CMS yana taimaka wajen ba da “mafi kyau” HTML don injunan bincike.

Misali: Lokacin amfani da Drupal, dole ne ka zaɓi kunna tsaftace URLs. Ba lallai bane kuyi amfani da URL mai tsafta, amma idan kunyi amfani, zaku sami URL wanda ɗan adam zai iya fahimta (misali: http://example.com/products?page=38661&mod1=bnr_ant vs http://example.com / shawara / kasuwanci). Kuma, ee, URL mai tsabta na iya taimakawa SEO.

Wani misali: Drupal, ta cikin Pathauto koyaushe, zai ƙirƙiri URL mai ma'ana dangane da taken shafin. Misali, shafi mai taken "Ayyukan bazara 10 Ga Yaranku" zasu sami URL ta atomatik na http://example.com/10-summer-activities-for-your-kids. Ba lallai bane kuyi amfani da Pathauto amma yakamata yakamata kamar yadda yake taimaka wajan sanya URL ɗin mai sauƙi don mutane su karanta kuma su tuna.

Misali na karshe: Taswirar shafin taimaka injunan bincike su fahimci abin da ke kan rukunin yanar gizon ku. Duk da yake kuna iya ƙirƙirar (ug) taswirar hannu da ƙaddamar da ita ga Google ko Bing, aiki ne da ya fi dacewa da kwamfutoci. Drupal's XML tsarin shafuffukan yanar gizo koyaushe dole ne ya zama yana da shi kamar yadda yake samarwa da kuma kiyaye fayilolin taswirar ta atomatik kuma yana ba da damar ƙaddamar da su zuwa injunan bincike.

Google ko Bing ba su da sha'awar ko kuna amfani da Drupal ko kuma a'a, duk abin da suke damu da shi shine fitowar Drupal. Amma kuna buƙatar kulawa game da amfani da Drupal, saboda yana da kayan aiki wanda ke sauƙaƙe tsarin ƙirƙirar SEO abokantaka HTML da URLs.

A takaice… Drupal kayan aiki ne kawai. Zai samar da fasali da ayyukan da ake buƙata don saitawa da gudanar da gidan yanar gizo. Ba zai rubuta muku manyan sakonni ba. Wannan har yanzu yana gare ku. Abu na farko da zaka iya yin tasiri akan kowane martabar SEO shine samun bayanan da aka rubuta da kyau, ma'ana ga batun, kuma aka kirkira shi akai-akai.

4 Comments

  1. 1

    Lallai kunada gaskiya, injunan bincike na John do KADA ku damu da menene CMS ɗin ku. Koyaya, da nayi aiki tare da tsarin sarrafa abun ciki da yawa, zan iya gaya muku cewa akwai tsofaffin tsarin da yawa akan kasuwa waɗanda basu da abubuwan da ake buƙata don inganta su gaba ɗaya. Toarfin sabunta robots.txt, sitemaps.xml, pinging da injunan bincike, tsara shafuka (ba tare da shimfiɗa tebur ba), ingantawa don saurin shafi, sabunta bayanan meta… zaku ga cewa tsarin sarrafa abun ciki da yawa yana takura masu amfani da su. Sakamakon haka, abokin harka yana aiki tuƙuru akan abun da ba shi da cikakken nauyi.

  2. 2

    Kun tabbata, John. Na gamu da tambayoyi da yawa akan Quora da wasu waɗanda CMS yafi dacewa da SEO. Amsar ita ce kawai game da kowane sabon tsarin sarrafa abun ciki wanda ke da ikon yin URL mai tsabta da kuma amfani da yawancin kayan aikin da injunan bincike suke son amfani da su.

    @Doug - kai ma ka yi daidai. Tsoffin tsarin sarrafa abun ciki galibi ba su da ikon iya shiga SEO sosai.

  3. 3

    A wasu lokuta, koda CMS ta zamani na iya samun mummunan, ko aƙalla, ƙasa da sakamako mafi kyau akan SEO.

    Joomla, alal misali, yana da saitin daidaitawa don ƙirƙirar kwatancen meta-shafi wanda za a yi amfani da shi a kowane shafi inda marubuci ba ya ƙirƙirar kwatancen meta. Wannan ya sa wasu abokan cinikina suka ɗauka cewa ba sa buƙatar ƙirƙirar kwatancen da aka inganta shafin.

    Ga marubucin abun ciki na ƙwarewa, wannan ba zai zama batun ba. Koyaya, duk tsarin sarrafa abun ciki yana rage mashaya ga marubuta, yana bawa marubutan da basu da ƙwarewa damar ba da gudummawar abubuwan nasu, ba tare da sanin damuwar ingantawa ba.

  4. 4

    Da kyau CMS's suna fitar da HTML don haka tabbas suna shafar SEO. Drupal cikakken ciwo ne don daidaitawa don SEO, don duk abin da zaku iya gabatarwa. xml sitemaps, URLs na abokantaka (koyaushe suna komawa zuwa / kumburi), URLs masu zaman kansu / taken shafi / taken, img alt tags, rubutun ra'ayin kanka a yanar gizo (kar ku fara ni, yin rubutun ra'ayin kanka a yanar gizo a cikin Drupal bashi da komai akan WP). 

    Muna son Drupal don manyan shafuka, amma ba abin farin ciki bane ga SEO'ify. WP yana da sauƙin taurari.

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