Menene Matsayi Mafi Girma na CTR Mobile da Desktop Ad Ad?

Mafi Girma Gangamin Talla

Ga mai talla, tallan da aka biya koyaushe sun kasance tushen abin dogaro na siyan abokin ciniki. Duk da cewa yadda kamfanoni ke amfani da tallan da aka biya na iya bambanta - wasu na amfani da tallace-tallace don sake tallatawa, wasu don wayar da kan mutane, wasu kuma don saye da kansu - dole ne kowane daya daga cikin mu ya shigo ciki ta wata hanyar. 

Kuma, saboda makantar banner / ad blind, ba abu ne mai sauki ba don ɗaukar hankalin masu amfani tare da tallan tallace-tallace sannan kuma sanya su ɗaukar matakin da ake so. Wannan yana nufin, a gefe ɗaya, dole ne ku yi gwaji mai yawa don gano abin da ya dace da masu sauraron ku. A gefe guda, kuna buƙatar sa ido akan ROAS (Komawa kan Adadin Kuɗi). ROAS na iya harbawa idan akwai gwaji da yawa. Misali, yi tunanin kashe kuɗi mai yawa don kawai gyara ɗaya daga cikin masu canji da yawa a cikin wasa (saƙon, zane, da sauransu).

Musamman, tare da rikice-rikicen, yana da mahimmanci a fahimci yadda ake kara girman dawowa yayin adana talla a matakin mafi kyau. A cikin wannan sakon, za mu taimake ka ka zaɓi adadin tallan da ya dace daidai da burin kamfen ka. Tafiya tare da mafi kyawun girman ad zai iya inganta ƙwarewar tallan ku sosai, CTR, kuma don haka, ƙimar jujjuyawar. Bari mu nutse a ciki. 

A Automatad, muna nazarin sama da biliyan 2 na nuna tallan daga daruruwan masu buga yanar gizo don gano rabon girman tallan (a cikin%), menene farashin sayan su, menene CTR, da ƙari. Tare da waɗannan bayanan, za mu iya gano mafi girman tallan tallan da za a yi amfani da su dangane da burinku.

Gangamin Wayarda Kan Jama'a

Don kamfen ɗin wayar da kan jama'a, kuna buƙatar isa ga ƙarin masu amfani. Thearin isa, mafi kyau sakamakon zai kasance. Don haka kuna buƙatar tabbatar da cewa abubuwan da kuka kirkira suna cikin mafi girman girman buƙatu. 

  • Mafi Girma Ad Adadin Waya - Ko da yake akwai yalwa girman tallan waya da kuma tsari akwai, adadin tallan tallace-tallace biyu kawai don mafi yawan tallan tallan akan wayoyin hannu - 320 × 50 da 300 × 250. 320 × 50, wanda aka fi sani da, jagorar wayar hannu shi kaɗai ke kama kusan 50% na duk abubuwan nuni Ana aikawa ta wayar hannu. Kuma, 300 × 250 ko matsakaitan murabba'i mai dari ya samu ~ 40 bisa dari. Don sanya shi a sauƙaƙe, ta hanyar mai da hankali kan girma ɗaya ko biyu na girman tallan, zaku sami damar isa ga ɗimbin masu sauraro akan yanar gizo.

Ad Ad (ts deliveredrar) % na Jimlar Haraji
320 × 50 48.64
300 × 250 41.19

  • Mafi Girma kaukacin Talla - Idan ya zo ga tebur, kuna buƙatar amfani da manyan ƙirƙirar talla. Misali, 728 × 90 (manyan jagororin tebur) sun kama mafi yawan abubuwan birgewa. Unitungiyar talla ta tsaye 160 × 600 ta zo kusa da shi. Kamar yadda duka jagororin tebur da rukunin talla a tsaye suke da damar gani, ya fi kyau a yi amfani da su don kamfen ɗin wayar da kan jama'a.

Ad Ad (ts deliveredrar) % na Jimlar Haraji
728 × 90 25.68
160 × 600 21.61
300 × 250 21.52

Gangamin Tallan Gudanar da Ayyuka

Akasin haka, kamfen ɗin neman aiki yana da niyyar samun sauye-sauye kamar yadda ya kamata. Ko rijista ta imel ne, shigarwar aikace-aikacen, ko ƙaddamar da fom ɗin tuntuɓar, za ku iya ingantawa don sauyawa. Don haka, a wannan yanayin, zai fi kyau a yi amfani da girma tare da babban CTR don tallan tallan ku.

  • Mafi Girma Ad Adadin Waya - Kamar yadda muka riga muka gani cewa yawancin kamannun wayoyin salula kawai masu girman tallace tallace ne suka kama su, yana da kyau ku tafi dasu. Kodayake akwai wasu girman tallan tare da mafi kyawun CTR - 336 × 280, misali - yawancin yanar gizo suna kauce wa irin waɗannan rukunin masu girma kamar yadda zai iya dagula kwarewar mai amfani. Don haka, ƙila ba za ku iya isar da ra'ayoyi da yawa kamar yadda shirin ya tsara ba. 

mafi girman girman tallan wayar hannu

  • Mafi Girma kaukacin Talla - Idan ya zo ga tebur, kuna da ƙarin ad talla don gwaji da su. Amma ya fi kyau a yi amfani da girman da ke da babban CTR da isasshen buƙata (ƙarin shafukan da ke karɓar masu girma). Don haka, 300 × 600 shine mafi kyau idan mukayi la'akari da CTR da buƙata. Na gaba mafi kyau shine, 160 × 600. Idan baku neman babbar hanyar isa, kuna iya tafiya tare da 970 × 250 saboda tana da mafi girman CTR akan tebur.

mafi kyawun girman adreshin tebur

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