Duk Ku Daya Ne, Bambanta Kawai

kwatance daban-daban

We hear it all the time, “We're different”. And we often hear from marketers, “You're all the same”.

A daren jiya na yi farin cikin kasancewa a kan Smartups kwamitin talla tare da Jeb Banner, Gail McDaniel, Brian Phillips, Da kuma George evans.

Ya kasance irin wannan babban taron us dukkanmu mun yi magana kuma dukkanmu muna da hanyar sadarwa daban-daban kuma tushen abokin ciniki. Jeb yana da ban mamaki sabis na tushen sabis tare da abokan cinikin da ke ƙaunarsa, Gail yana gudana na kasa da kasa, masana'antun kayan aikin likitanci masu kayyadewa, Brian ne ya shahara a duniya tashin hankali da ci gaba shago, kuma George yana da farko kamfanin sanya alama. Wasu manya, wasu kanana, wasu sun kafa, wasu sababbi… sanya hira (da kananan aukuwa na muhawara) bude ido.

As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you're at an agency, a startup, or a large organization:

  • Inbound marketing, social media marketing, and even content marketing isn't the be-all, end-all panacea of marketing. There's babu amsa guda daya zuwa ga abin da ke gano sakonka, inda ake bukatar jin sakonka, ko yadda ya kamata a ji shi. Wasu kamfanoni har yanzu suna dogara da ƙaƙƙarfan ƙarfin talla tare da takaddun tallan kayan masarufi. Sauran suna aiki sosai tare da manyan alamun kasuwanci da haɓakawa.
  • Haɗa tsammanin tare da samfurin ko sabis ta hanyar babban labari hasn't changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades.
  • Masu amfani da kasuwancin da ke neman yin siyarsu ta gaba sune bincike kan layi and finding the information they need from their social networks and through distributed content. You can run, but you can't hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday.

Yayin da na tuka gida, abin da ya faru gare ni shi ne cewa ayyukan da dukkanmu muke ɗauka a matsayin masu kasuwa daidai ne - amma masu sauraro da hanyoyin da muke bi don zuwa can sun sha bamban. Jeb na iya taimakawa bunkasa al'ummomi wanda ke fitar da labarin zuwa kasuwa, George na iya haɓaka overall iri da kayan aikin bayar da labarin, Gail na iya haɓaka kayan takaddama da rarrabawa don ba da labarin, kuma Brian zai fassara kuma a zahiri kwatanta labarin.

Kowane ɗayan ayyukanmu yana da mutane daban-daban, ƙuntataccen lokaci, da albarkatu we amma dukkanmu muna mai da hankali ne ga samun sakamakon kasuwanci mai iya aunawa ga abokan cinikinmu. Ba ƙwallan ido ba! Samun, riƙewa da haɓakawa na abokan ciniki shine yadda manyan yan kasuwa ke auna nasarar su.

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