Ta yaya Dabarar B2B ɗin ku ta Social Media yakamata Ta bambanta da Tsarin B2C

Kafofin watsa labarun suna ci gaba da zama kayan aiki mai mahimmanci don haɗawa da masu sauraro, amma B2B da kuma B2C dabarun talla sun bambanta sosai. Waɗannan bambance-bambancen suna tasowa ne daga yanayin musamman na masu sauraron su, burinsu, da dabarun haɗin gwiwa, suna buƙatar hanyoyin da aka keɓance don samun nasara.

Me yasa dabarun B2B da B2C Social Media sun bambanta

Babban bambance-bambancen da ke tsakanin dabarun B2B da B2C na kafofin watsa labarun sun samo asali ne daga bambancin bukatu da halayen masu sauraron su. Anan zamu kalli mahimman abubuwan da ke haifar da wannan rarrabuwar kawuna.

• Masu sauraro da Tsari Tsari: B2B yana kai hari ga ƙwararrun masu sauraro tare da matakai da yawa, tsarin siye da dabaru, yayin da B2C ke jan hankalin masu amfani da kowane mutum da motsin rai da gaggawa. Wannan yana siffanta komai daga abun ciki zuwa lokaci a kowace dabara.
• Nau'in Abun ciki da Saƙo: Abubuwan da ke cikin B2B galibi suna da fasaha da daidaitawa, suna bambanta tare da B2C ta mai da hankali kan abubuwan nishadi da alaƙa. Saƙo ya yi daidai da abin da ya fi dacewa da kowane mai sauraro.
• Manufofin da Manufofin: B2B yana nufin kafa iko da haɓaka dangantaka na dogon lokaci, yayin da B2C ke neman saurin haɗin gwiwa da jujjuyawar kai tsaye. Waɗannan abubuwan fifiko daban-daban suna tasiri nau'in kasancewar kowane yana ginawa akan dandamalin zamantakewa.
• Zaɓuɓɓukan dandamali: B2B yana ba da damar dandamali waɗanda suka dace don tattaunawa ta ƙwararru, yayin da B2C ke bunƙasa akan haɗa kai da gani, hanyoyin sadarwa masu nauyi. Zaɓin dandali mai kyau yana da mahimmanci don isa ga masu sauraro yadda ya kamata.
• Zagayowar Siyarwa da Haɗin kai: Tsawaita sake zagayowar tallace-tallace na B2B yana buƙatar gina amana mai gudana, ba kamar gajeriyar zagayowar B2C ba, wanda ke yin amfani da yanke shawara cikin sauri. Matsayin kafofin watsa labarun ya dace da waɗannan lokutan lokaci daidai.

Yadda ake aiwatar da Dabarun B2B da B2C daban

Aiwatar da dabarun B2B da B2C sun bambanta ta hanyar hanya, suna nuna maƙasudi daban-daban da hulɗar masu sauraro. Waɗannan bambance-bambancen suna nuna yadda kowane ƙirar ke amfani da kafofin watsa labarun musamman.

• B2B Yana Mai da hankali kan Kwarewa da Dangantaka: Dabarun B2B sun jaddada jagoranci tunani da dorewar aiki don sanya alamun masana'antu a matsayin masana'antu. Wannan sau da yawa ya ƙunshi raba albarkatu masu zurfi da haɓaka haɗin gwiwar ƙwararru.
• B2C yana ba da fifikon motsin rai da roƙon taro: Dabarun B2C suna nufin ɗaukar hankali da sauri tare da resonation na motsin rai, abun ciki mai jan hankali. Yaƙin neman zaɓe yakan mayar da hankali kan halaye da abubuwan gani don fitar da sha'awar mabukaci nan take.
• Ma'aunin Nasara: Nasara a cikin B2B ana auna ta ta ingancin jagora da ci gaban dangantaka, yayin da B2C matakan tasiri ta hanyar isa da tallace-tallace kai tsaye. Waɗannan ma'auni suna nuna dabarun manufofin kowace hanya.
• Sauti da Harshe: B2B yana ɗaukar sauti na yau da kullun tare da takamaiman yare na masana'antu, yayin da B2C ke amfani da salon tattaunawa don haɗawa da masu siye na yau da kullun. Muryar da aka zaɓa tana haɓaka amincin masu sauraro.

KPIs na B2B Social Media Marketing

Akwai Maɓallin Ayyukan Maɓalli daban-daban (KPIs) don ƙoƙarin tallan tallace-tallace na B2B (duka masu biyan kuɗi da kwayoyin halitta) idan aka kwatanta da B2C, suna nuna maƙasudin bambancin su, halayen masu sauraro, da hanyoyin tallace-tallace. A ƙasa akwai jerin harsashi da ke bayyana waɗannan KPI tare da kwatancen da aka keɓance ga kowace hanya.

• Ƙarfin Jagora (Jagoran Gen): Yana auna adadin yuwuwar abokan ciniki na kasuwanci (misali, sa hannu don webinars, zazzagewar eBook) waɗanda aka ƙirƙira ta hanyar kafofin watsa labarun, yana jaddada inganci akan adadin don haɓaka tallace-tallace na gaba.
• Engimar shiga tsakani: Yana bibiyar hulɗa (so, sharhi, rabawa) akan abun ciki kamar rubutun jagoranci na tunani ko fahimtar masana'antu, yana nuna yadda masu sauraro ke haɗuwa da ƙwarewar alamar.
• Danna-Ta Ƙididdigar (CTR): Wannan ma'auni yana kimanta yawan masu amfani da ke danna hanyoyin haɗin gwiwa a cikin posts ko tallace-tallace (misali, zuwa shafukan saukowa ko abun ciki gated), yana nuna sha'awar zurfin bincike na kyauta.
• Farashin kowane jagora (CPL): Wannan ma'auni yana kimanta ingancin kamfen da aka biya ta farashi ta hanyar ƙididdige kuɗaɗen kowane gubar da aka samu. Yana da mahimmanci don inganta tallan tallace-tallace na B2B tare da tsayin dakaru na tallace-tallace.
• Abubuwan Zazzagewa: Yana ƙidaya sau nawa ana sauke albarkatun kamar farar takarda ko nazarin shari'a, siginar niyya da haɗin kai daga masu yanke shawara.
• Ci gaban Dangantaka: Yana sa ido kan abubuwan da suka faru kamar sa hannun wasiƙar labarai, binciken biyo baya, buƙatun demo, ko tarurrukan da aka yi rajista, bin diddigin yadda ƙoƙarin zamantakewa ke motsawa ta hanyar tallan tallace-tallace.

Rarraba tsakanin dabarun watsa labarun B2B da B2C suna nuna masu sauraronsu na musamman da manufofinsu, daga haɓaka amanar ƙwararru zuwa kunna sha'awar mabukaci. Ta hanyar daidaita dabarun zuwa waɗannan haƙiƙanin, 'yan kasuwa na iya buɗe cikakkiyar damar kafofin watsa labarun don takamaiman manufofinsu.

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