Wayar hannu da Tallan

Ci gaba Manufofi Kafin Wayar Hannu

Mutanen kirki a Webtrends (abokin ciniki) sun saki takarda mai ban mamaki daga Daraktan su na Nazarin Waya, Eric Rickson. Aaddamar da Dabara don Balagar Wayar hannu da saka hannun jari yana tafiya ta hanyar mahimman alamun aikin a cikin dabarun wayar hannu. Bayan batun wayar hannu analytics, ɗayan mahimman sakin layi na samo shine:

Yawancin lokaci, yan kasuwa suna tsallake mahimmin matakin bayyana da tsara dabarun kasuwar wayar hannu, suna tafiya kai tsaye zuwa ci gaban aikace-aikace a maimakon haka. Da yawa suna shiga fagen wayar hannu tare da aikace-aikacen iPhone, gicciye yatsunsu, kuma suna fatan ya cimma wani abu mai kyau. Wasu kuma suna shimfida aikace-aikacen tafi-da-gidanka a duk manyan dandamali kuma suna fatan mutum ya ci gaba. Galibi kamfanoni suna buga aikace-aikace sannan kuma su ciyar da albarkatun su don kiyaye shi. Kuma wasu sun zaɓi mayar da hankali kan gidan yanar gizo na wayar hannu saboda sunyi imanin cewa aikace-aikace zasu tafi hanyar dinosaur.

Mun yi rubutu da yawa game da mobile Marketing a nan akan Martech. A matsayina na matsakaici, yana ɗayan mafi saurin girma amma ba a biyan su. Kamfanonin da ke kai wa wayar hannu hari suna cin riba, kodayake. Mai sayarwa eBay ya samu fiye da dala biliyan 2.5 a cikin tallace-tallace ta hanyar wayar hannu a shekara ta 2010 kuma yana sa ran ninka wannan adadin a shekarar 2011.

wayar hannu da tebur

Tabbatar da zazzage wannan farar takarda don zurfin jagora akan ma'aunin da yan kasuwa zasu iya amfani dasu don saka idanu da haɓaka dabarun wayar su. Tare da Apps sama da 450,000 a can, yana da sauƙi a ɓace cikin haɗin. Strategyirƙirar dabarun wayar hannu - sannan kai hari kan dandamali ya fi kyau shawara fiye da zubar da kuɗi cikin bunƙasa aikace-aikacen da ba wanda yake so, buƙata, ko ba ya ba da fa'ida ga layinka.

Douglas Karr

Douglas Karr shine wanda ya kafa Martech Zone da ƙwararren ƙwararren masani akan canjin dijital. Douglas ya taimaka fara farawa MarTech da dama masu nasara, ya taimaka a cikin ƙwazo na sama da dala biliyan 5 a cikin saye da saka hannun jari na Martech, kuma ya ci gaba da ƙaddamar da nasa dandamali da sabis. Shi ne co-kafa Highbridge, Kamfanin tuntuɓar canji na dijital. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

3 Comments

  1. Na gode, Douglas don tukwici game da takarda Eric Rickson… karatu mai ban sha'awa. A matsayina na mai haɓaka wayar hannu, Ina matuƙar farin ciki game da hasashen Stanley Research game da masu amfani da intanit ta wayar hannu da suka zarce masu amfani da tebur nan da 2014.

    Yi mamakin aikace-aikace nawa za a samu a wannan lokacin?

    Oh, kuma adadinku na aikace-aikace 450,000 na Apple Store ne - akwai wadatar da yawa (da sannu zasu fi Apple yawa!) A cikin shagon Google, kantin Amazon, da waɗanda suke na RIM, Microsoft, da sauransu.

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