DESelect: Maganganun Haɓaka Bayanan Talla don Salesforce AppExchange

DESelect Haɓaka Bayanan Talla don Salesforce AppExchange

Yana da mahimmanci ga masu kasuwa su kafa 1: 1 tafiya tare da abokan ciniki a ma'auni, da sauri, da inganci. Ofaya daga cikin dandamalin tallan da aka fi amfani da su don wannan dalili shine Salesforce Marketing Cloud (Farashin SFMC).

SFMC yana ba da dama mai yawa kuma yana haɗa wannan multifunctionality tare da damar da ba a taɓa gani ba don masu kasuwa don haɗawa da abokan ciniki a cikin matakai daban-daban na tafiyar abokin ciniki. Kasuwancin Cloud zai, alal misali, ba kawai baiwa masu kasuwa damar ayyana tsarin bayanan su ba, amma kuma yana da cikakkiyar ikon haɗawa ko loda tushen bayanai da yawa, waɗanda aka sani da haɓaka bayanai.

Babban sassaucin da SFMC ke bayarwa yana da alaƙa da farko ga gaskiyar cewa yawancin ayyuka a cikin Cloud Marketing ana gudanar da su ta tambayoyin SQL. Ayyukan tallace-tallace kamar rarrabawa, keɓantawa, aiki da kai, ko ma bayar da rahoto suna buƙatar takamaiman tambayar SQL a cikin Cloud Marketing don masu kasuwa don tacewa, haɓaka, ko haɗa ƙarin bayanan. 'Yan kasuwa kaɗan ne kawai ke da ilimi da fasaha don rubutawa, gwadawa, da kuma gyara tambayoyin SQL da kansu, suna sa tsarin rarrabuwa ya ɗauki lokaci (saboda haka tsada) kuma galibi yana fuskantar kurakurai. Mafi kusantar yanayin a cikin kowane kamfani shine sashin tallan ya dogara da tallafin fasaha a ciki ko waje don sarrafa bayanan su a cikin SFMC.

DESelect ya ƙware wajen samar da hanyoyin ba da damar bayanan talla don Salesforce AppExchange. Maganinta na farko na ja-da-saukarwa, DESelect Segment an ƙirƙira shi ne musamman don masu kasuwa ba tare da gogewa ba, yana ba su damar tura kayan aiki nan take a cikin 'yan mintuna kaɗan na shigarwa don su fara kai tsaye tare da rarrabuwar ƙungiyoyin da aka yi niyya don su. yakin neman zabe. Tare da DESelect Segment, masu kasuwa ba dole ba ne su rubuta tambayar SQL guda ɗaya.

DESelect Capabilities

DESelect yana da kewayon shirye-shiryen mafita don haɓaka ROI a cikin Tallace-tallacen Talla ta Salesforce don kamfanoni:

  • DESelect Sashe yana ba da fasalulluka masu fa'ida amma masu ƙarfi ta hanyar zaɓi. Zaɓuɓɓuka suna ba masu amfani damar haɗa tushen bayanai kuma su yi amfani da tacewa don samar da ɓangarori ta hanyar da ta kawar da buƙatar tambayoyin SQL. Godiya ga kayan aiki, masu amfani za su iya yin ayyukan rarrabawa a cikin SFMC 52% cikin sauri kuma su ƙaddamar da yakinsu har zuwa % 23 cikin sauri, yayin da suke ci gaba da yin cikakken amfani da dama da dama da Marketing Cloud ke bayarwa. DESelect yana bawa yan kasuwa damar yanki, manufa, da keɓance hanyoyin sadarwar su daban-daban (ba tare da buƙatar ƙwararrun ƙwararrun waje ba) kuma tare da ƙarin kerawa fiye da kowane lokaci.
  • DESelect Haɗa shine hanyar haɗin gwiwar bayanan tallace-tallace wanda ke ba ƙwararrun ƙwararrun ƙwararrun ƙwararrun tallata damar adana lokaci ta sauƙaƙe haɗawa da kiyaye kowane tushen bayanai ta hanyar yanar gizo (API) zuwa Salesforce Marketing Cloud da/ko Salesforce CDP da baya, ba tare da amfani da komai ba sai ja-da-saukar fasali. Ba kamar manyan kayan aikin haɗin kai ba, DESelect Connect an gina shi don masu kasuwa masu fasaha na aiki, yana sa shi ya fi dacewa, a farashi mai sauƙi idan aka kwatanta da sauran mafita, kuma mai sauƙin amfani. Kamar duk samfuran DESelect, Haɗa baya buƙatar kowane lokaci don shigarwa ko saiti, kawai kun toshe-da-wasa. Mafi mahimmanci, baya buƙatar ɗaukar nauyin kai kuma an tsara shi tare da iyakokin SFMC akan adadin kiran API.
  • DESelect Search ba sabon abu ba ne, an samo shi kuma har yanzu yana matsayin Extension na Chrome don taimakawa masu kasuwa cikin sauƙi bincika wani abu a cikin girgijen tallan su. Cikakken mashigin bincike yana ba ku damar neman Karin bayanai, gami da:
    1. Samfura na Imel
    2. Mai amfani Yana Aika
    3. Content
    4. Automom
    5. Ayyukan Tambaya
    6. Tace Ma'anar

A wannan watan, DESelect kuma ta fitar da Bincike a ciki AppExchange. Shawarar ƙara samfurin zuwa kasuwar Salesforce ta kasance saboda shaharar buƙata daga masu amfani waɗanda ke aiki a cikin ƙungiyoyi waɗanda basa goyan bayan kari na chrome. Yanzu, kowane mai amfani da Cloud Marketing yana samun fa'idodin wannan kayan aikin mai amfani da ceton lokaci.

  • deselect search 1
  • cire sakamakon bincike

KAKE Zaɓan Fasalolin Yanki

  • Haɗa kari na bayanai tare - Masu amfani za su iya amfani da ja-da-saukarwa don haɗawa da haɓaka bayanai cikin sauƙi tare da ayyana yadda suke da alaƙa. Admins na iya tuntuɓar waɗannan alaƙar.
  • Cire bayanan - Hakazalika da shiga haɓaka bayanai, masu amfani za su iya nuna bayanan da suke son ware daga zaɓin su.
  • Haɗa tushen bayanai – Yana da sauki tare da ZABE don haɗa lambobin sadarwa daga kafofin bayanai daban-daban tare.
  • Aiwatar da ma'aunin tacewa - Masu amfani za su iya amfani da ɗimbin masu tacewa a cikin haɓaka bayanai da tushe, suna tallafawa duk tsarin filin.
  • Yi lissafi - Abubuwan da ake buƙata suna ba da damar tattara bayanai da yin ƙididdiga, kamar yawan sayayya da abokin ciniki ya yi ko nawa abokin ciniki ya kashe.
  • Tsara kuma iyakance sakamakon - Masu amfani za su iya tsara sakamakon su ta haruffa, ta kwanan wata, ko wata hanya mai ma'ana. Hakanan za su iya iyakance adadin sakamakon idan an buƙata.
  • Ƙayyade kuma amfani da lissafin zaɓe - Masu amfani za su iya ba da ƙimar zaɓaɓɓu da lakabi a matsayin mai gudanarwa, yana ba ƙungiyar su damar tacewa tare da ƙarin tabbaci.
  • Saita darajoji na jagora ko tushen ƙa'ida - Masu amfani za su iya keɓance sakamakon su, ta hanyar saita jagora ko ƙimar tushen ƙa'ida, misali, Mace ya zama Miss da kuma Namiji ya zama Mista.
  • Ƙaddamar da bayanai tare da dokoki - Ana iya kwafin bayanan ta hanyar doka ɗaya ko da yawa, ana ba da fifiko.
  • Yi amfani da yanki na waterfall - Masu amfani za su iya amfani da ka'idojin cascading don amfani da 'bangaren ruwa'.

DESelect Labaran Nasara

A halin yanzu, DESelect ta amince da samfuran duniya kamar Volvo Cars Turai, T-Mobile, HelloFresh, da A1 Telekom. Manufar kamfanin na kiyaye dangantaka ta kud da kud tare da abokan cinikinsa inda horo da goyan bayan sadaukarwa a matakin farko, kodayake app ɗin yana shirye daga ranar shigarwa, ya ba da damar ci gaba da samun nasara.

Nazarin Harka Emerald: California ta tushen Emerald ma'aikaci ne na manyan abubuwan raye-raye da abubuwan B2B masu nitsewa da nunin kasuwanci. An kafa shi a cikin 1985, wannan alamar da ke jagorantar kasuwa ta haɗa sama da abokan ciniki miliyan 1.9 a cikin abubuwan 142 da kaddarorin watsa labarai 16.

Emerald kwanan nan ya fara amfani da SFMC. Ba da daɗewa ba bayan amfani da gajimare, ƙungiyar tallan tallan su ta gano nawa akwai dogaro mai nauyi akan tambayoyin SQL ba tare da mafita mai dacewa ga masu kasuwa ba tare da ƙwarewar SQL ba. Sun sami rashin aiki a cikin gina bayanan bayanan da suka gabata kuma sun yi gwagwarmaya tare da rashin sassaucin ra'ayi na samun ma'anar duk filayen a gaba.

Kafin amfani da DESelect, 'yan kasuwa Emerald ba su da damar bayanai, saboda ƙungiyar tsakiyarsu ta gina sassa a baya. DESelect ya taimaka Emerald wajen ba da damar ƙungiyar tallan ta don samun dama da sarrafa bayanai duk yayin ƙirƙirar ɓangarori yadda ya kamata, kuma da kanshi. Yanzu, har ma suna duban fitar da DESelect ga 'yan kasuwa da kansu don ba da damar masu amfani da SFMC gaba ɗaya.

DESelect ya haɓaka aiki da kashi 50%. Yana da sauƙin yin wani abu ad-hoc yanzu.

Gregory Nappi, Sr. Darakta, Gudanar da Bayanai & Bincike a Emerald

Don ƙarin koyo kan yadda ZABE zai iya taimakawa ƙungiyar ku:

Ziyarci DESelect Jadawalin DESelect Demo