Dataarin Bayanai, Morearin Kalubale

data fitar da talla

Babban Bayanai. Ban tabbata game da ku ba amma yawancin abokan cinikinmu suna nutsar da shi. Duk da yake tarin bayanai na ci gaba da tarawa, galibi muna gano cewa yawancin abokan cinikinmu ba sa kulawa da wasu dabarun tallan da ake buƙata don saya, riƙewa da haɓaka ƙimar abokin ciniki. Ba wai kawai ba, suna gwagwarmaya da babbar cire haɗin tsakanin IT da talla. Jiya kawai, dole ne in yi magana da ɗaya daga cikin rukunin IT ɗin abokan cinikinmu don yin bayanin yadda masu toshe popup suke hana mutane damar yin hulɗa da kamfanin ta hanyar zamantakewar jama'a saboda duk hanyoyin haɗin zamantakewar su an tsara su don buɗe windows. Bai kamata in bayyana cewa… yakamata membobin IT su yi aikin kawai ba.

Bisa ga Binciken Teradata na Kasuwancin Teradata 2013, yan kasuwa suna dogaro sosai kuma suna amfani da nau'ikan bayanai na yau da kullun, masu sauƙin sauƙi, da kuma sauƙi don fitar da ƙirar kasuwancin su. A zahiri, kashi 75% ko fiye na waɗanda aka bincika suna amfani da bayanan sabis na abokin ciniki, bayanan gamsuwa na abokin ciniki, bayanan hulɗar dijital (misali, bincika, tallan tallace-tallace, imel, binciken yanar gizo), da kuma bayanan alƙaluma, tare da fiye da rabi ta amfani da bayanai kamar haɗin abokin ciniki (misali, amfani da kayayyaki ko bayanan fifiko), ma'amala (misali, halayyar sayan layi), ko kasuwancin e-commerce.

Ta yaya 'yan kasuwar yau ke kallon ikon su na amfani da damar amfani da manyan bayanai don samar da sakamako mai iya gwargwado? Nutse cikin tallace-tallace da aka ƙaddamar da bayanai tare da Teradata's Data-Driven Marketing Survey, 2013, Sakamakon Sakamakon Duniya:

data-kore-talla

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