Nasarar Kan layi yana farawa tare da CXM

Gudanar da encewarewar Abokin Ciniki yana amfani da fasaha don ba da keɓaɓɓen ƙwarewa ga kowane mai amfani don juya lamuran zuwa abokan har abada. CXM ya haɗa da tallace-tallace mai shigowa, ƙwarewar gidan yanar gizo na musamman, da tsarin kula da alaƙar abokan ciniki (CRM) don auna, kimantawa da kimanta hulɗar abokin ciniki.

Gudanar da Experiwarewar Abokin Ciniki

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16% na kamfanoni suna kara yawan kasafin kudin tallan su da kuma kara yawan kashe kudi. 39% na kamfanoni suna haɓaka kasafin kuɗin tallan dijital ta hanyar rarraba kasafin kuɗin da ake ciki a cikin tallan dijital. A cewar wadancan da sauran alkaluman daga Rahoton 2013 daga Society of Digital Agencies, ikon yin aiki a ciki da kuma dawowa kan saka hannun jari don tallata kan layi ya fi tsoffin fa'idodin tallan gargajiya kamar TV, jarida, allon talla ko rediyo. Samun damar ƙirƙirar haɗin 1-on-1 tare da abokan ciniki, mai yiwuwa da na yanzu, ya kawo sauyi ga tallan tallace-tallace da duniyar talla. Duk wannan yana yiwuwa ta hanyar CXM.

Makullin CXM Success

  • Janyo hankalin Sababbin Abokan Cinikayya zuwa Shafin Ku - Yin amfani da tabbatattun dabarun tallata shigowa, za a kawo sababbin abokan ciniki zuwa rukunin yanar gizonku ta hanyar kafofin sada zumunta, SEO, blogs, bidiyo, farar fata, da sauran nau'ikan tallan abun ciki.
  • Haɗa Masu Ziyartar Gidan yanar gizon Ku - Kawo saƙon ka zuwa ga kowane mai amfani ta hanyar keɓaɓɓun abun ciki don kowane baƙo dangane da halayen su. Wannan ba kawai zai sa su ga sakon da suke nema ba, amma kamfanonin da suka aiwatar da wadannan dabarun sun ga karuwar kudaden shiga da kuma dawo da kashi 148% kan jarin su. Haɗa wannan tare da aboki mai amfani, ƙira mai ma'amala da dabarun abun ciki mai ƙarfi kuma kuna da tushe mai ƙarfi don sanya ƙirar talla da tallan ku daga.
  • Aiwatar da Tallace-tallace CRM - Aikace-aikacen CRM suna aiki ne a matsayin cibiya ga duk ƙididdigar abokin ciniki, wanda ke bawa kamfanoni damar ɗaukar mahimman bayanai daga duk ƙoƙarin tallan da haɓaka tasirin ƙoƙarin tallace-tallace.
  • Riƙewa Abokan Ciniki da Hasashe - Ta hanyar yin aiki mai mahimmanci ko yakin "taɓa", za a inganta haɓakar abokin ciniki na yanzu. Amfani da aikin sarrafa kai na tallace-tallace da kuma haɗa da abokan cinikin yau da kullun a cikin ƙoƙarin kasuwancinku na shigowa hanya ce ta cin nasara a riƙe abokin ciniki.

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