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Canonicals Cross-Domain BA don Ƙasashen Duniya ba (Yi amfani da hreflang)

A giciye-yanki tag na canonical shi ne takamaiman aikace-aikace na rel="canonical" mahada kashi amfani a SEO, amma yana fadada zuwa yankuna daban-daban. Wannan alamar tana da mahimmanci lokacin sarrafa abubuwa iri ɗaya ko masu kama da juna a cikin gidajen yanar gizo da yawa.

Lokacin Amfani da Tag Canonical Canonical-Yanki:

  1. Sarrafa Kwafin Abun Ciki Daga Ƙungiyoyin Daban-daban: Idan kuna da abun ciki iri ɗaya da aka buga akan gidajen yanar gizo da yawa (yankuna daban-daban), alamar canonical ta yanki yana taimakawa injin bincike su fahimci wane nau'in shine master ko fifita abun ciki zuwa fihirisa. Misali, idan kun haɗa abubuwan da kuka rubuta na blog zuwa wasu rukunin yanar gizon, ta yin amfani da alamar canonical ta yanki zuwa asalin post akan gidan yanar gizonku na farko yana gaya wa injunan bincike inda ainihin abin da aka fi so ya kasance.
  2. Haɗin Haɗin Kai: A cikin yanayi inda abun ciki iri ɗaya ya wanzu akan yankuna da yawa, canonicals na yanki na iya taimakawa haɓaka daidaiton haɗin kai (ƙimar da aka wuce ta hanyar haɗin yanar gizo daga wannan shafi zuwa wani). Ba tare da alamun canonical ba, ana iya raba daidaiton hanyar haɗin gwiwa a cikin waɗannan yankuna, yana lalata ƙimar SEO. Ƙayyade URL na canonical yana tabbatar da cewa duk fa'idodin SEO, kamar backlinks da ikon matsayi, ana danganta su zuwa URL ɗin da aka zaɓa, ko da wane yanki ya karɓi hanyar haɗin.
  3. Ƙaura Abun Ciki zuwa Sabon Domain: Idan kuna matsar da abun ciki daga wannan yanki zuwa wani (kamar a lokacin sake fasalin rukunin yanar gizon ko sakewa), ana iya amfani da canonicals na yanki na ɗan lokaci don wuce ƙimar SEO daga tsoffin shafuka zuwa sababbi har injunan bincike sun cika sabbin ƙima. yankin.

A cikin Inganta Injin Bincike (SEO) don shafukan yanar gizo na duniya (I18N), yana da mahimmanci don gane tsakanin dabaru daban-daban da aikace-aikacen da suka dace. Musamman, fahimtar amfani da bambance-bambance tsakanin hreflang kuma alamomin canonical suna da mahimmanci don haɓaka rukunin yanar gizon ƙasa da ƙasa yadda ya kamata.

HubSpot ya fitar da wani ebook mai suna 50 SEO & Shafin Yanar Gizo don Kasuwa na Kasashen Duniya. Duk da yake HubSpot amintaccen tushe ne kuma hukumomi da yawa, gami da namu, abokan hulɗa da su, takamaiman bayani a cikin wannan ebook ya ɗaga damuwa game da ayyukan SEO na duniya. Wannan damuwa yana nuna mahimmancin bincika ko da shawarar kwararru.

Littafin ebook ya ba da shawarar yin amfani da alamun canonical na yanki-giciye don gidajen yanar gizo tare da manyan yankuna masu girma dabam (TLDs). Wannan shawarar tana da matsala ga SEO na duniya. The rel="canonical" tag, yawanci ana aiki da shi don warware batutuwan abun ciki kwafi, yana sanar da Google game da sigar da aka fi so na shafukan abun ciki iri ɗaya zuwa fihirisa da nunawa. Kwararrun SEO galibi suna ba da shawarar yin amfani da alamun canonical azaman maganin bargo don kwafin abun ciki, musamman a cikin mahallin rukunin yanar gizo na duniya.

Yi la'akari da gidan yanar gizon da ke da TLDs na duniya guda uku: mysite.com, mysite.co.uk, da mysite.de. Bin shawarar ebook ɗin zai haifar da saita hanyar haɗin yanar gizo zuwa mysite.com akan wuraren .co.uk da .de. Koyaya, wannan hanyar zata haifar da Google don ba da fifiko ga mysite.com, mai yuwuwar yin watsi da indexing na .co.uk da .de domains, rage ganuwansu a cikin binciken Google na yanki. Wannan kuskuren zai iya haifar da asarar iko ga yankunan yanki.

Yi amfani da hreflang don Abubuwan Fassara

Maganin da ya dace a cikin wannan yanayin shine aiwatar da alamun hreflang. A cikin dandalinsa na Babban Maigidan Gidan Yanar Gizo, Google yana ba da shawara akan yin amfani da alamomin canonical don rukunin yanar gizo na yankuna da yawa idan manufar shine a sanya su. Madadin haka, Google yana ba da shawarar rel="alternate" hreflang="x" Tag. An gabatar da wannan alamar a sarari don shafukan yanar gizo na ƙasa da ƙasa (multiregional da multilingual), wanda ke jagorantar Google don nuna madaidaicin sigar rukunin yanar gizon ga masu amfani.

Misali, gidan yanar gizon yakamata yayi amfani da alamun hreflang kamar haka:

<link rel="alternate" hreflang="en-us" href="http://mysite.com/" />
<link rel="alternate" hreflang="en-gb" href="http://mysite.co.uk/" />
<link rel="alternate" hreflang="de" href="http://mysite.de/" />

Kowane taken shafi na yanki yakamata ya haɗa da waɗannan alamun, la'akari da cewa hreflang takamaiman shafi ne. Wannan saitin yana tabbatar da cewa binciken Google UK zai nuna mysite.co.uk, daidaitaccen sigar yanki don masu binciken Burtaniya.

Yayin da alamomin canonical suna da tasiri don sarrafa kwafin abun ciki, ba su dace da gidajen yanar gizo na duniya ba inda ake son firikwensin yanki na musamman. A irin waɗannan lokuta, alamun hreflang sune shawarar da aka ba da shawarar, saboda suna taimakawa Google gabatar da daidaitaccen sigar rukunin yanar gizon yanki a cikin sakamakon bincike. Wannan bambance-bambance da aiwatarwa da ya dace suna da mahimmanci ga ingantaccen SEO na ƙasa da ƙasa.

Nikhil Raj

Nikhil Raj yana da ƙwarewar shekaru 7 + a cikin SEO da Tallace-tallace na Dijital. Ya yi aiki kai tsaye tare da Douglas Karr don gudanar da yawancin kwastomomi na yanki da na ƙasa tare da inganta injin binciken su na gida, na ƙasa, da na duniya.

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