Lissafi na 2020 CRM: Amfani, Fa'idodi & Kalubale na Platform na Gudanar da Dangantakar Abokin Ciniki

Bayanan kididdiga na 2020 CRM

Wannan tarin tarin ƙididdigar masana'antar CRM ne. Idan baku saba da fa'idar CRM ba, me yasa kasuwanci ke buƙatar guda ɗaya, kuma lokacin da kuke buƙatar saka hannun jari a matsayin ƙungiya… tabbatar da bincika sauran labarin mu wanda yayi cikakken bayani akan waɗannan:

Menene CRM?

Bayanan Masana'antu na CRM

  • CRM shine tallan kayan aikin software mafi sauri (source)
  • Girman kasuwar CRM a halin yanzu yana da darajar dala biliyan 120 (source
  • Zuwa 2025, kasuwar CRM ta riga ta haɓaka zuwa dala biliyan 82, tana ƙaruwa zuwa 12% a kowace shekara (source)
  • Tsarin CRM sun mamaye tsarin sarrafa bayanai (DBMSs) ta kudaden shiga a ƙarshen 2017 (source)
  • Shahararrun kayan aikin tallace-tallace na kasuwanci sun hada da CRM, neman zamantakewar jama'a, bayanai da kuma jerin ayyuka, shigarda imel, waya, da kuma tsarin talla (source)
  • CRM shekara-shekara girma ana tsammanin zai zama 25% tsakanin shugabannin kasuwanci (source)
  • CRM tana cikin manyan kayan aiki guda uku da fasaha don ƙirƙirar hulɗa ta musamman tare da abokan ciniki don haɓaka aminci da ingantaccen ROI (source)
  • 54% na masu kasuwar B2B sun ce suna jin "an ba su ƙarfi don haɗin gwiwa" tare da ƙungiyoyin tallace-tallace (source)
  • 32% na masu amfani da CRM suna cikin masana'antar sabis, sannan IT yana biye da 13% da kamfanonin masana'antu suma a 13% (source)
  • Kasuwar CRM ta wayoyin hannu ta duniya za ta haɓaka 11% zuwa dala biliyan 15 a duk duniya a wannan shekara (source)

Mahimmin Bayanan CRM

  • Gabaɗaya amfani da CRM ya karu daga 56% a 2018 zuwa 74% a cikin 2019 (source)
  • 91% na kamfanoni tare da ma'aikata sama da 11 suna amfani da tsarin CRM (source)
  • Matsakaicin ROI na CRM shine $ 8.71 don kowane dala da aka kashe (source)
  • CRM na iya haɓaka yawan juyawa ta 300% (source)
  • 50% na ƙungiyoyi sun haɓaka aikin su ta amfani da CRM ta hannu (source)
  • Aikace-aikacen CRM na iya haɓaka kudaden shiga har zuwa 41% na kowane wakilin tallace-tallace (source)
  • An san CRM don haɓaka riƙewar abokin ciniki, ta hanyar kusan 27% (source)
  • 5ara 25% kawai ga ƙoƙarin riƙewar abokin cinikinku na iya haɓaka riba tsakanin 95% da XNUMX% (source)
  • 73% na abokan ciniki suna nuna ƙwarewar abokin ciniki azaman muhimmin mahimmanci a yanke shawarar siyan su (source)
  • Kashi 22% na masu kasuwanci sun gaskata rungumar sabuwar fasaha shine babban ƙalubalen da ke gaban kamfanin su (Tech.co)

Bayanan amfani da CRM

  • Gabaɗaya amfani da CRM ya karu daga 56% a 2018 zuwa 74% a cikin 2019 (source)
  • 46% na ƙungiyoyin tallace-tallace suna ba da rahoton yawan amfani da tsarin CRM (source)
  • 91% na kamfanoni tare da ma'aikata sama da 11 suna amfani da tsarin CRM (source)
  • Lokacin la'akari da wane CRM da zai yi amfani dashi, kamfanoni suna la'akari da sauƙin amfani da 65%, gudanar da jadawalin 27%, da kuma damar ɗaukar hoto na 18% (source)
  • 13% na kamfanoni sun ce saka hannun jari a cikin CRM na ɗaya daga cikin abubuwan fifikon tallan su (source)
  • 81% na masu amfani yanzu suna samun damar software na CRM daga na'urori da yawa (source)
  • A cikin 2008, kawai 12% na kasuwancin sun yi amfani da CRM mai girgije - Wannan adadi yanzu ya karu zuwa 87% (source)
  • Gudanar da tuntuɓar (94%), bin diddigi (88%), da jadawalin / tunatarwa (85%) sune manyan abubuwan software na CRM da aka nema (source)

CRM Amfanin Stats

  • Matsakaicin ROI na CRM shine $ 8.71 don kowane dala da aka kashe (source)
  • CRM software na iya haɓaka tallace-tallace ta 29%, yawan aiki ta 34%, da kuma daidaitattun hasashe ta 42% (source)
  • Aikace-aikacen CRM na iya haɓaka kudaden shiga har zuwa 41% na kowane wakilin tallace-tallace (source)
  • CRM na iya haɓaka yawan juyawa ta 300% (source)
  • Organizationsungiyoyin tallace-tallace masu tasiri sune kashi 87 cikin ɗari mafi yuwuwar kasancewa masu amfani da CRM ko wani tsarin rikodin. (source)
  • Ci gaban 87% a cikin tallace-tallace, ƙãra 74% cikin gamsuwa da abokin ciniki, 73% haɓaka cikin ƙwarewar kasuwanci (source)
  • ROI na tsarin software na CRM, lokacin da aka aiwatar dashi da kyau, na iya wuce 245% (source)
  • 74% na masu amfani da software na CRM sun ce tsarin CRM ɗinsu ya basu ingantaccen damar samun bayanan abokan ciniki (source)
  • 50% na masu kasuwanci sun ce CRM ya haɓaka yawan aiki, 65% ya haɓaka adadin tallace-tallace, 40% rage farashin aiki, 74% haɓaka haɓaka abokan ciniki (source)
  • Kamfanoni tare da ƙimar tallafi na CRM na ƙasa da 75% suna da talaucin ayyukan ƙungiyar tallace-tallace (source)
  • 50% na ƙungiyoyi sun haɓaka aikin su ta amfani da CRM ta hannu (source)
  • 84% na abokan ciniki sun yi imanin kwarewar da kamfani ke bayarwa yana da mahimmanci kamar samfuransa da ayyukanta. (Asali)
  • Kashi 69% na abokan ciniki suna tsammanin haɗin gwaninta idan suka haɗu da kamfani (source)
  • Kashi 78% na kwastomomi yanzu suna tsammanin daidaitattun hulɗa a tsakanin sassan (source)

Atsididdigar Zaɓin Abokin Ciniki

  • 94% na abokan ciniki suna neman yin siye daga tushe ɗaya (Tech.co)
  • Sabis na abokin ciniki yana shirye don maye gurbin farashi da samfur azaman mai rarrabe lamba ɗaya a tsakanin samfuran (source)
  •  49% na masu amfani da Amurka sun yi imanin kamfanoni suna ba da kyakkyawan ƙwarewar abokin ciniki (source)
  • 73% suna nuna ƙwarewar abokin ciniki azaman mahimmin mahimmanci a yanke shawarar siyan su (source)
  •  52% na masu amfani sun yarda cewa kamfanoni suna buƙatar ɗaukar mataki akan ra'ayoyin abokan ciniki (source)
  • 38% na masu amfani sunyi imanin sake dubawa don zama mafi alherin taimako yayin yanke shawarar sayan (Tech.co)
  • 40% na abokan ciniki suna dagewa cewa basu damu ba ko ɗan adam yana taimaka musu (ko a'a)source)
  • Kashi 68% na kwastomomi sun yanke shawarar barin kasuwanci saboda tsinkayen rashin kulawa akansu (source)
  • 80% na masu amfani suna iya yin siye daga kamfani wanda ke ba da ƙwarewar musamman (source)
  • 90% sun yi imanin cewa keɓancewa yana sanya rukunin yanar gizo ya zama mai jan hankali (source)
  • Abokan ciniki sun kashe ƙarin kashi 19% a kamfani lokacin da suka ji cewa suna cikin ƙungiyar yanar gizo ta kamfanin (source)
  • 87% na masu amfani sun ba da rahoton shirye-shiryen yin sayayyar bisa matsayin kamfani kan al'amuran zamantakewar (source)
  • 76% sun ce za su ƙi yin kasuwanci tare da kamfani idan suna da ra'ayoyi da goyan bayan batutuwan da suka saɓa wa imaninsu (source)

CRM Kalubale Stats

  • 22% na masu sana'a na tallace-tallace har yanzu basu da tabbas game da menene CRM (source)
  • Binciken CRM ya nuna cewa ƙalubalen lamba ɗaya ga tallafi na CRM shine shigar da bayanan hannu (source)
  • Masu ƙwarewar tallace-tallace suna ciyar da kashi biyu bisa uku na lokutan ofis ɗin su a kan ayyukan gudanarwa kamar gudanar da software na CRM (source)
  • 43% na masu amfani CRM kawai suna amfani da ƙasa da rabin fasalin tsarin CRM ɗin su (source)
  • 32% na wakilan tallace-tallace suna ciyarwa fiye da awa kowace rana akan shigar da bayanan hannu. Hakanan shine ainihin dalilin rashin karɓar CRM (source)
  • Kashi 13% na kamfanoni sun ce amfani da fasahar tallace-tallace a cikin ayyukan yau da kullun ya fi wahala yanzu fiye da shekaru 2-3 da suka gabata (source)
  • Kusan shida cikin 10 masu siyarwa XNUMX sun ce idan sun gano abin da ke amfanar su, basa canza shi. (source)
  • Kashi 22% na masu kasuwanci sun gaskata rungumar sabuwar fasaha shine babban ƙalubalen da ke gaban kamfanin su (Tech.co)
  • 23% na masu kasuwanci sun ce shigar da bayanan hannu, sannan 17% rashin haɗin bayanai, sannan bayanan mara inganci / ba daidai ba 9% da wahala cikin bin mazurai tallace-tallace 9% (source)
  •  40% na ƙananan zuwa matsakaitan masana'antu ba tare da CRM ba sun ce ba su da albarkatu don aiwatar da ɗaya kuma 38% kuma sun ce ba su da ƙwarewar IT da ake buƙata (source)
  • Kaso 23% na 'yan kasuwa sun dage kan cewa yin takardu da sadarwa sune ayyukan da suke cin lokaci sosai (Tech.co)
  • 34% na SMEs ba tare da CRM ba suna nuna juriya don canzawa azaman matsala (source)
  • Kashi 47% na kasuwanci tare da CRM mai aiwatarwa suna da kuɗin tallafi fiye da 90% a cikin kasuwancin (Source)
  • 17% na masu siyarwa sun faɗi rashin haɗuwa tare da wasu kayan aikin azaman babban ƙalubale ta amfani da CRM ɗin da suke ciki (source)

Stididdigar Abokin Ciniki

  • An san CRM don haɓaka riƙewar abokin ciniki, ta hanyar kusan 27% (source)
  • 5ara 25% kawai ga ƙoƙarin riƙewar abokin cinikinku na iya haɓaka riba tsakanin 95% da XNUMX% (source)
  • Kudinsa ya ninka sau biyar don isa ga sabbin kwastomomi kamar yadda yake yi don riƙe waɗanda kuke da su (source)
  • Abokan ciniki masu aminci suna kashe 67% fiye da sababbin abokan ciniki (source)
  • Kasuwanci suna da damar 60% zuwa 70% na siyarwa ga abokin ciniki na yanzu (source)
  • Abokan ciniki masu aminci suna da yuwuwar sake siyarwa kuma sau bakwai suna iya gwada sabon samfur ko sabis (source)
  • Abokan ciniki masu aminci zasu iya komawa, kuma sababbin abokan cinikin da aka tura sun fi waɗanda ba su da daraja ba (source)
  • Abokan ciniki masu aminci kusan sau shida suna iya gafarta musifu (source)
  • Kamfanonin Amurka sun yi asarar dala biliyan 136.8 a kowace shekara saboda kaucewa sauyawar masu amfani (source)

Ƙididdigar dandamali na CRM

Anan akwai jadawalin kasuwar masu ba da sabis na CRM:

Rarraba Kasuwancin Kamfanin CRM

Tallace-tallace CRM Stats

  • Salesforce shine babban mai siyar da CRM tare da 19.5% na kasuwar kasuwar CRM (source)
  • Tallace-tallace ya ninka biyu kamar yadda yake kusa da kishiya, SAP (source)
  • Tallace-tallace yana da abokan ciniki biya 150,000 (source)
  • 83% na kamfanonin 500 na Fortune sune abokan ciniki na Salesforce (source)
  • Darajar tallace-tallace a halin yanzu kusan dala biliyan 177.28 (source)
  • Bayyanawa: Douglas shine co-kafa Highbridge, a Abokin Tallace-tallace.

Hubspot CRM Stats

  • Darajar Hubspot a yanzu tana kusan dala biliyan 10.1 (source)
  • Hubspot yana da sama da 56,500 masu biyan kuɗi (source)
  • Jimlar kudin shigar Hubspot ya kai dala miliyan 186.2, ya karu da kashi 29% idan aka kwatanta da Q4'18. (source)
  • Hubspot yana da kashi 3.4% na kasuwar kasuwar CRM (source)

Litinin.com Bayanan CRM

  • Litinin.com tana darajar dala biliyan $ 2.7 (source)
  • Litinin.com tana da sama da 80,000 masu biyan kwastomomi (source)
  • Jimlar kuɗaɗen shiga na Litinin.com kusan $ 112.5 (source)

Zoho CRM Stats

  • Zoho kamfani ne mai zaman kansa, don haka kimantawa yana da wahalar faɗi, amma an kiyasta tsakanin dala biliyan 5 da biliyan 15 (source)
  • Fiye da kasuwancin 150,000 suna amfani da Zoho CRM (source)
  • Kudaden shigar Zoho na shekara-shekara suna zuwa kimanin dala miliyan 500 (source)

Bayanan SugarCRM

  • Darajar yanzu ta SugarCRM ta kai dala miliyan 350 (source)
  • SugarCRM yana da masu amfani miliyan biyu a duniya (source)

Microsoft kuzarin kawo cikas CRM Stats

  • Microsoft Dynamics tana wakiltar kashi 2.7% na kasuwar CRM (source)
  • Kimanin 40,000 ko fiye na kasuwanci suna amfani da Microsoft Dynamics CRM (source)

Bayanan Zendesk CRM

  • Zendesk a halin yanzu yana darajar dala biliyan $ 2.1 (source)
  • Zendesk yana da fiye da 40,000 biyan abokan ciniki masu bauta wa mutane miliyan 300 (source)
  • Kudaden shekara-shekara na Zendesk kusan dala miliyan 814.17 (source)

Bayanan Freshdesk CRM

  • Freshworks, kamfanin iyaye ga Freshdesk CRM, yana da darajar dala biliyan 3.5 (source)
  • Freshdesk yana da fiye da 40,000 biyan abokan ciniki (source)
  • Freshwork na shekara-shekara kudaden shiga yana zuwa kusan dala miliyan 100 (source)

Bayanin Bayanan kididdiga na 2020 CRM

Ga cikakken bayanin daga Tech.co, 93 CRM Kididdiga don Taimaka Maka Fahimtar Software.

Bayanan kididdiga na 2020 CRM

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