Menene Kudin Kowane Aiki?
Farashin Kowane Aiki (CPA) ana ƙididdige shi ta hanyar rarraba jimillar kuɗin yaƙin neman zaɓe ta hanyar adadin ayyukan (canzawa) da aka samar. CPA tana auna farashin samuwa abokin ciniki ko canzawa mai yuwuwar abokin ciniki a cikin abokin ciniki mai biyan kuɗi.
A al'adance, dabarar CPA ita ce:
inda:
- Kudaden Kamfen - A al'ada, wannan shine kudin yakin. Kamfanoni kuma suna da albashi da kuɗaɗen dandamali waɗanda yakamata a haɗa su amma galibi ana yin watsi da su.
- Yawan Ayyuka - Aiki na iya zama siyarwa, jagora, saukewa, sa hannu, juyawa, da sauransu.
Farashin Kowane Aiki shine a KPI ana amfani da su wajen talla da tallace-tallacen kan layi don auna farashin kowane mataki da aka ɗauka a sakamakon yaƙin neman zaɓe. Ta hanyar sa ido kan CPA, kamfanoni na iya ƙayyade ƙimar-tasirin tashoshi na tallace-tallace daban-daban da yaƙin neman zaɓe, kwatanta ayyukan kafofin talla daban-daban, da haɓaka ƙoƙarin tallan su don haɓaka dawowar su kan saka hannun jari (Roi).
Ana iya amfani da wannan bayanin don yanke shawara game da kasafin kuɗi, rabon albarkatun ɗan adam, dandamali da tsadar fasaha, inganta yaƙin neman zaɓe, da dabarun tallata gaba.
Menene Yawan CPAs Ta Masana'antu?
Matsakaicin CPA ya bambanta sosai dangane da masana'antar, masu sauraron da aka yi niyya, da irin aikin da ake ɗauka. Anan ga wasu matsananciyar matsakaita ga wasu masana'antu gama gari:
- E-ciniki: Matsakaicin CPA na gidan yanar gizon e-ciniki yana kusa da $60 - $120, amma yana iya zama mafi girma ko ƙasa dangane da alkuki da masu sauraro masu niyya.
- B2B SA: Matsakaicin CPA na kamfanin B2B SaaS yana kusa da $ 100 - $ 300, amma zai iya zama mafi girma don ƙarin hadaddun mafita da ƙananan don samfurori masu sauƙi.
- gubar Generation: Matsakaicin CPA don yaƙin tsararrun jagora na iya zuwa daga $ 10 zuwa $ 200 ko fiye, dangane da masana'antar, masu sauraron da ake niyya, da ingancin jagoranci.
- caca: Matsakaicin CPA don aikace-aikacen caca na wayar hannu na iya zuwa daga $ 1 zuwa $ 10, amma yana iya zama mafi girma don ƙarin hadaddun wasanni da ƙasa don wasanni masu sauƙi tare da masu sauraro da yawa.
- Healthcare: Matsakaicin CPA na kamfanin kiwon lafiya na iya zuwa daga $50 zuwa $200 ko fiye, dangane da masu sauraron da aka yi niyya da irin aikin da ake ɗauka.
Waɗannan matsakaita ne kawai. Ainihin CPAs na iya bambanta yadu bisa ga dalilai iri-iri. Yana da mahimmanci a tuna cewa ƙananan CPA ba koyaushe yana nufin mafi kyawun yakin ba. Babban CPA na iya nuna kamfen da aka yi niyya sosai kuma mafi riba.