Abokan Ciniki da Halayyar Kasuwanci a Social Media
SurveyMonkey ya binciki masu yanke shawara a cikin kasuwancin Amurka waɗanda ke da ma'aikata da masu amfani da ƙasa da 1,000 don fahimtar amfani da kafofin watsa labarun, musamman Facebook, don hulɗa. An yi amfani da binciken binciken kan layi na SurveyMonkey don tattarawa da kuma nazarin bayanan, kuma an buga sakamakon: Talla a cikin Digital World SMB & Sakamakon Binciken Abokan Ciniki, 2011.
Gabaɗaya, 1180 ƙanana da matsakaicin kasuwanci (SMB) Masu yanke shawara da masu amfani da 500 sun kammala binciken da ke ba da haske game da amfani da kafofin watsa labarun, abubuwan da ake so na Facebook, da kuma yadda kowane bangare ke amfani da waɗannan kayan aikin don yin hulɗar kasuwanci.
Manufa: sami zurfafan ra'ayi na yadda ƙananan kasuwanci zuwa matsakaici (SMBs) da masu amfani ke amfani da kayan aikin kafofin watsa labarun don yin hulɗa don kasuwanci.
Sakamakon ya kasance mai ban sha'awa da na tambaya SurveyMonkey idan za mu iya sanya sakamakon a cikin Infographic a gare su. Suna son ra'ayin, kuma yanzu mun ƙirƙiri wani ingantaccen bayanan bayanai! Yana da ban sha'awa don kwatanta martanin masu amfani da masu yanke shawara na SMB. Yana ba da haske mai yawa game da gibin da ke tsakanin yadda kasuwancin ke kallon kafofin watsa labarun da tsammanin masu amfani kan yadda suke son kasuwanci su shiga!