Ta yaya Kamfanonin Kaya Masu Kamfanoni ke Amfani da Babban Bayani?

Kayayyakin Kayayyakin Masu amfani

Idan akwai masana'anta guda ɗaya inda ake karɓar tarin bayanai akan ci gaba, yana cikin masana'antar Kasuwancin Masu Kaya (CPG). Kamfanonin CPG sun san cewa Babban Bayanai suna da mahimmanci, amma har yanzu basu rungume shi ba a cikin aikin su na yau da kullun.

Mene ne Kayayyakin da aka Sace Masu Sayayya?

Kayan kwastomomi masu amfani (CPG) abubuwa ne da matsakaita masu amfani ke amfani dasu yau da kullun wanda ke buƙatar sauyawa ko cika abubuwa na yau da kullun, kamar abinci, abubuwan sha, tufafi, taba, kayan shafa, da kayayyakin gida.

Andrew Bloomenthal, Investopedia

A cewar Bedrock Analytics, da mabukacin kayan kwastomomi masana'antu an kiyasta suna samar da sama da dala tiriliyan 2 duk shekara a Amurka kadai. Akwai dubban masana'antun CPG da ke yunƙurin sayar da dubunnan samfuran samfuran, da dubunnan abubuwa cikin manyan 'yan kasuwa 300. A zahiri, manyan sellingan kasuwa 5 masu ƙera kayan masarufi suna yin gyara fiye da rabi na jimlar tallace-tallace.

'Yan dillalai suna buƙatar ƙarin bayani, fahimta da shugabanci daga masana'antun don haɓaka nau'ikan kayan aiki da haɓaka tallace-tallace a tsakanin samfuran samfura. Yayinda manyan masana'antun CPG ke da albarkatun cikin gida don isar da waɗannan abubuwan, yawancin ƙananan masana'antun ba su da.

Nazarin Bedrock yana taimaka wa masana'antun CPG suyi amfani da ikon nazarin bayanai don haɓaka ci gaba da samun sararin shiryayye. Thereungiyar da ke wurin tana da sha'awar idan da yadda masu ƙwarewar CPG ke amfani da bayanan da suke da shi.

Bayanai sun zama mahimmanci ga kamfanonin CPG don yanke shawara mai tasiri. Gaskiyar ita ce, yawancin masu kera CPG suna ci gaba da gwagwarmaya tare da nazarin bayanai. Wannan buƙata ce mai ƙarfi da Bedrock zai ci gaba da magancewa - duka ta hanyar bincike kamar wannan, kuma ta hanyar dandamalin nazarin bayanan mu na AI.

Will Salcido, Shugaba na Nazarin Gidan Gado

Abin sha'awa shine, binciken ya nuna cewa yawancin ƙungiyoyin CPG suna da damar samun bayanai, amma suna da ɗan jin daɗin watsa bayanan cikin sakamakon aiki. Wannan abin takaici ne, saboda wannan bayanan yana da mahimmanci ga yawancin yanke shawara na ciki, gami da:

  • Pricing
  • Kiran
  • Talla da Talla
  • rarraba
  • Gabatar da Fadakarwa ga Masu Siya
  • Gabatar da Fahimci ga Masu zartarwa

Sun bincika zaɓaɓɓun ƙwararrun CPG, kuma sun ƙirƙira sakamakon binciken a cikin wannan ingantaccen kuma mai ba da haske.

CPG Babban Bayanin Bayanai

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