Celtra: Gudanar da Tsarin Zane na Kirkirar Ad

Celtra Tsarin Gudanar da Creativeirƙira

A cewar Forrester Consulting, a madadin Celtra, kashi 70% na masu kasuwa suna ba da ƙarin lokaci ƙirƙirar abubuwan talla na dijital fiye da yadda suka fi so. Amma masu ba da amsa sun lura cewa samar da aikin kera motoci ta atomatik zai sami babban tasiri a cikin shekaru biyar masu zuwa akan ƙirar ƙirar talla, tare da tasiri mafi tasiri akan:

  • Ofarar kamfen ɗin talla (84%)
  • Inganta tsari / ingancin aiki (83%)
  • Inganta dacewar haɓaka (82%)
  • Inganta darajar haɓaka (79%)

Menene Tsarin Gudanar da Creativeirƙira?

Wani dandamali na gudanar da kere-kere (CMP) ya haɗu da nau'ikan kayan aikin talla na nuni wanda masu tallatawa da masu tallata tallace-tallace ke amfani dasu cikin tsari ɗaya, tushen girgije. Waɗannan kayan aikin sun haɗa da magina ƙirar talla waɗanda ke iya ƙirƙirar ƙirar kirkirar girma a cikin ɗumbin yawa, wallafe-wallafen hanyar tashar, da tattara bayanan tallace-tallace da bincike. 

G2, Fasahar Gudanar da Creativeira

Celtra

Celtra ne mai Tsarin Gudanar da Creativeirƙira (CMP) don ƙirƙirawa, haɗin kai, da kuma tallata tallan ku na dijital. Creativeirƙira, kafofin watsa labaru, talla, da ƙungiyar wakilai suna da wuri ɗaya don haɓaka kamfen da haɓaka keɓaɓɓu daga kayan aikin kayan duniya zuwa kafofin watsa labarai na gida. A sakamakon haka, nau'ikan kasuwanci na iya rage lokacin samarwa kuma ya rage kuskure. 

A ƙetaren hukumar, mun ga tallan da ƙungiyoyin kirkira suna gwagwarmaya idan ya zo ga tsarawa, samarwa, da ƙaddamar da kamfen ɗin talla a sikeli. 'Yan kasuwa da Opeungiyoyin Ayyuka Masu Creativeirƙira suna neman software don haɓaka ingantaccen tsari, aiki, sikelin da dacewar fitowar su.

Mihael Mikek, Wanda ya kafa & Babban Jami'in Celtra

Duk da yake nau'ikan suna gwagwarmaya don biyan buƙatun buƙatun kasuwancin yau da tallace-tallace, bayanan kuma sun bayyana da yawa hanyoyin mafita waɗanda zasu cika ramuka a cikin ayyukansu na yau da kullun da kuma hidimomin wuraren da ba a gano su ta hanyoyin da suke ciki. Lokacin da ake tunanin damar da zata fi tallafawa ƙirƙirar da haɓaka kayan tallan dijital, masu son amsa:

  • Tsarin dandamali don bin diddigin samarwa, ayyuka, da aiwatarwa (42%)
  • Abubuwan kirkirar kirki wanda ya dace bisa bayanai (35%)
  • Ginannen awo / gwaji (33%)
  • Bugun kirkirar kirkira sau daya a fadin dandamali da tashoshi (32%)
  • Gudanar da aiki na ƙarshe zuwa ƙarshe don ƙirƙirar dijital na multichannel (30%)

Maɓallan Celtra sun haɗa da:

  • Yi shi - Kirkirar kayan aiki wanda aka kirkira shi kuma aka sarrafa shi ta hanyar data. Tsarin dandamali yana tushen girgije don samar da samfuran zamani na ainihi. Dynamic mai kirkirar tallan talla da masu ginin bidiyo suna da 'yan qasar, gogewar mu'amala. Gine-ginen samfuri da gudanarwa tare da tabbacin inganci (QA) an gina su a ciki.
  • Sarrafa shi - Samun cikakken iko a kan samar da dijital ɗinku da aiwatar da ayyukanku ta hanyar tsakaitaccen dandamali. Kayan aikin haɗin gani tare da saiti da samfoti an haɗa su don tsarin ƙirar talla. Ana iya samun damar mallakar kadara a cikin samfuran da sifofin. Ana samun rarraba a duk faɗin kafofin watsa labarai da dandamali na zamantakewar jama'a tare da daidaitaccen tsarin gudanar da ayyukan yaƙin aiki da cikakken haɗin dandamali a cikin tarin ad talla.
  • Auna shi - Tattara bayanan kirkire-kirkire a fadin tashoshi don kawo bayanan aikin ga kungiyoyin kirkire-kirkire da kuma samar da bayanan kirkira ga kungiyoyin watsa labarai. Tsarin dandamali yana da daidaitaccen nuni da ma'aunin bidiyo, maginin rahoto da ganuwa ta hanyar dashboard. Hakanan akwai fitarwa mai yawa ko rahoton API don haɗa sakamakon aiki.

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