Gyara: Maganin Kasuwancin Abun Cikin Audio don Alamar Kasuwanci

Tallan Audiounshiyar Audio da Bidiyo don Kasuwanci

Bunƙasa daga ra'ayin cewa tattaunawa ya zama ta hanyar layi ga duk abubuwan talla, Sanya shine kawai dandalin tallan abun ciki wanda aka gina don karfafawa masu kasuwa samun dama, fadada, da kuma danganta kayan kwalliyar kwalliyar su don samar da dabarun kasuwancin su gaba daya.

Ba kamar sauran hanyoyin tallan abun ciki ba, waɗanda aka gina don taimakawa masu kasuwa su fitar da rubutaccen abun ciki da yawa, Sanya yana bawa yan kasuwa damar yin tasiri da inganci ta hanyar ɗaukar matakin farko-na audio. Ta hanyar dandalin Casted, 'yan kasuwa na iya amfani da ikon tattaunawa don ƙirƙirar wadataccen, mai dacewa, ƙwararrun ƙwararrun masarufi waɗanda ke ba da manufa kuma suna ba da tabbataccen sakamako.

Bayanin 3 A

Mataki na farko shine rikodin tattaunawa tare da masanin batun magana. Daga can, ba za a iya buga abun cikin tattaunawar ba kawai azaman kwasfan fayiloli, amma kuma za a sake maimaita shi zuwa yalwar albarkatun talla kamar rubutun blog, bayanan kafofin watsa labarun, littattafan lantarki da ƙari.

Casted yana bawa yan kasuwa dawowar gaskiya akan saka hannun jari na podcast ta hanyar haɓaka access zuwa abun cikin odiyo da sauran membobin kungiyar zasu yi amfani da shi, sassan, da kuma abokan aikin hukumar. Tsarin dandamali yana ba da hanyoyi da yawa don ƙarawa wannan abun cikin sauran tashoshi. Aƙarshe, Casted yana ba da abin da ba a taɓa gani ba ingancin danganta hakan yana bayyana tasirin da abun cikin ke haifarwa akan alama da kasuwanci. 

  • Access: Yi amfani da ikon abubuwan da kake tarawa daga tattaunawa tare da masana masana'antu, abokan ciniki, shugabannin cikin gida, abokan hulɗa, da ƙari akan kwasfan fayilolin ka ta hanyar samar da abun cikin ga sauran membobin ƙungiyar, sassan, da abokan haɗin gwiwar hukumar. 
  • Fadada: Rarraba kowane tattaunawa zuwa cikin keɓaɓɓen abun ciki wanda ke da wadataccen hangen nesa da ƙwarewar ku don ƙimar darajar masu sauraron ku don amfani dasu a kowane tashar talla.
  • Halayen: Fahimci tasirin da Podcast ɗinku yake da shi akan kasuwancinku tare da bayanan aiki kamar ƙimar aiki da nazarin masu sauraro. 

Ta hanyar bugawa cikin abun ciki na kwasfan fayiloli, makasudin shine ga yan kasuwa su kirkiri wata dabarar hadin kai, wanda wata hanya ce zata iya tinkaho dasu (kwasfan fayiloli) sun riga sunfara lokaci da kokarinsu.

Tallan Tattaunawa ayyuka mafi kyau

Fara Da Tattaunawa

Daga ɗayan dandamali na rukuni, ƙungiyoyin tallace-tallace na iya amfani da ƙididdigar musamman da aka bayyana a cikin tattaunawa tare da ƙwararru - ba kawai azaman lokutan watsa shirye-shiryen bidiyo ba, har ma a matsayin man fetur don dubunnan tashoshin talla.

Na farko, Sanya yayi aiki a matsayin dandamali na tallata kayan kwalliyar kwastomomi, da buga kowane labari ga 'yan wasan podcast kamar Apple, Spotify, da Google, da kirkirar gida don wasan kwaikwayon akan shafin yanar gizon alamar ta hanyar shafukan da aka kirkira kai tsaye a dandalin. 

Daga can, Casted ya wuce yin tallatawa da hada kai don samar da sauki ga wannan abun cikin sauti don inganta hadin kai tsakanin kungiyoyi don kara sako daga kowane bangare ta hanyar fadada shi a duk sauran hanyoyin. Wannan ya hada da shafukan nunawa na musamman, kwafin rubutu don tallafawa SEO da karin rubutaccen abun ciki, yin kwalliya da kirkirar odiyo don kafofin watsa labarai, sakawa don yanar gizo da abun cikin email, hadewa tare da dandamali kamar HubSpot, Drift, da WordPress, da ƙari. 

A ƙarshe, Casted yana ba da ma'auni game da haɗin masu sauraro, yana taimaka wa finallyan kasuwa daga ƙarshe su fahimci kuma su raba tasirin da kwasfan fayiloli da abubuwan da suka dace ke haifarwa akan alama da kasuwancin. 

Yi amfani da Podcasting azaman hanyar layi

A cibiyar, kwasfan fayilolin talla shine zinare: ingantaccen tattaunawa tare da masana waɗanda ke bayyana ra'ayoyi na asali, fahimtar shugabanni, da kuma labarin abokan ciniki. Tare da irin wannan fahimta mai karfi, kwasfan fayiloli yakamata ya kasance a tsakiyar dabarun ƙirar, mai amfani da duk sauran abubuwan. 

Yawancin lokaci, kodayake, waɗannan fayilolin fayilolin ana silan su. An rufe abun cikin odiyo daga sauran abubuwan alamomin kuma an barshi da sauran kungiyar. Me ya sa? Saboda ba a yi kayan aikin kwasfan fayiloli don ƙungiyoyin talla ba kuma ba a sanya dandamalin tallan abun ciki don aiki tare da kwasfan fayiloli ba. Babu wata hanya mai sauƙi ga ƙungiyoyi don samun damar wannan abun cikin kuma amfani da shi a duk wasu hanyoyin. 

Shigar da tedasa, dandamalin tallan abun ciki kawai wanda aka gina don ƙarfafa marketan kasuwa don samun dama, haɓakawa, da kuma danganta abubuwan kwalliyar su a matsayin mai mai ga duk dabarun kasuwancin su. Tare da tsarin farko na odiyo don tallan abun ciki, kwafin adana alama yana aiki ne azaman hanya mai zuwa ga duk sauran hanyoyin tashar. 

Dalilin Tabbacin Podcast

Tattaunawa tana sauƙaƙa alaƙa ba kawai tsakanin waɗanda suke tattaunawa da ainihin ba, har ma da duk wanda ke saurarawa. Masu sauraro suna ƙulla dangantaka da mutane da ke yin wannan hirar da kuma alamar da ke bayanta duka. 

Waɗannan haɗin man suna canza abubuwa. Lokacin da masu sauraro suka ji alaƙa da alama, suna iya ci gaba da zama abokan ciniki. Thisauki wannan binciken da BBC ta kammala:

Alamar ambaci a cikin kwasfan fayilolin isar da matsakaita:

  • 16% mafi girman aiki da 12% mafi girman rikodin ƙwaƙwalwar ajiya fiye da abubuwan da ke kewaye. Wannan tasiri ne na musamman, kamar yadda alamomin rediyo na duniya suka nuna cewa alamun suna ambata akan matsakaicin kashi 5% ƙasa da abun ciki. 
  • Halin kusanci da tattaunawa na yanayin kwasfan fayiloli yana haifar da haɓakar yanayin haɗin gwiwa don ambaton alama. Wannan kuma yana tura ma'aunin ma'auni a duk faɗin hukumar, yana taimakawa don samar da ɗagawa a cikin sanarwa (↑ 89%), la'akari da alama (↑ 57%), fifiko na alama (↑ 24%), da niyyar sayan (↑ 14%).

Kashi 94% na masu sauraro suna cinye kwasfan fayiloli yayin aiwatar da wasu ayyuka

BBC

Mutane suna sauraron kwasfan fayiloli suna yankan ciyawa, suna yawo, suna ninka kayan wanki, ko ma suna aiki. Wannan yana nufin alamomin da ke ƙirƙirar jan hankali, kwasfan fayiloli masu ban sha'awa suna da ikon samun ƙarin lokaci tare da masu sauraro.

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