GangaminAlyzer: Bibiya da aiwatar da Kamfen Nazarin

kamfen

Yayinda nake shirin koyar darasi akan Aunawa da Kafofin Watsa Labarai tare da Nazarin Yanar Gizo a wannan makon, wani bangare na horon ya kasance - sake - samarwa mahalarta bayanan da suke bukata akan yadda zasu yiwa kamfen dinsu kyau ta hanyar amfani da yanar gizo analytics kayan aiki kamar Google Analytics. Kusan koyaushe ina nufin kai tsaye ga URL mai ginin don Google Analytics - amma da gaske yana damun ni yadda haɗarin kayan aiki yake game da gaba ɗaya analytics dabarun.

Yakin kamfen ba kawai tunani ba ne yayin samar da hanyar haɗi don inganta abubuwanku, tayin ko wani taron. Kuna buƙatar tsara abin da alamunku za su kasance, tabbatar da cewa ba ku da kwafin aiki, kuma ku sami damar lura da su cikin sauƙi. Ra'ayina ne kawai, amma lokacin da kuka shiga Google Analytics kuma kuka je Sashin Gangamin, yakamata a samar muku da kyakkyawar hanyar dubawa a can wanda ke nuna kamfen ɗin ku kuma yana ba ku damar ƙara ƙarin kamfen.

Wannan kawai menene GangaminAlyzer ya cika. GangaminAlyzer yana sa sa alama a kamfen cikin sauki. Yana ɗaukar minti ɗaya don saita sabon kamfen, kuma zaku iya fara tuka hanyoyin da suka dace zuwa gidan yanar gizonku ta hanya mafi inganci. Yana da maganin alamar kamfen din mai talla - aiki tare da Google Analytics, Webtrends ko Adobe SiteCatalyst (Omniture).

Fasali na KamfenAlyzer:

  • Samun dama - GangaminAlyzer aikace-aikacen yanar gizo ne wanda ke aiki azaman cibiyar ajiyar kayan aiki inda ƙungiyoyi zasu iya adana ƙimar kamfen ɗin tallan su a cikin bayanai ɗaya. Wannan hanyar, hukumomin tallace-tallace da 'yan kasuwar dijital a duk faɗin ƙungiya na iya aiki tare wajen sa alama ga kamfen daban-daban na kan layi da waje, da kuma tabbatar da daidaito a cikin yaƙin neman zaɓen su.
  • Rahoton Channel - GangaminAlyzer yana tabbatar da daidaiton tagging ta hanyar samar da samfurin "yadda za'a" yiwa masu amfani da aikace-aikace. Masu amfani zasu iya yin la'akari da ƙimomin da suka gabata da kamfen azaman jagora na gaba. GangaminAlyzer kuma yana tabbatar da rahotannin tashoshi masu tsafta ta hanyar ƙuntata masu amfani da ƙayyadaddun matsakaitan hanyoyin don yin alama Masu gudanarwa ne kawai ke da damar daidaita jerin tashoshi / matsakaici.
  • Samun damar-Matsayi - GangaminAlyzer yana bawa masu asusun da masu gudanarwa damar sauƙaƙe kowane adadin masu amfani da shirin da aka zaɓa ya ba su damar kuma ya ba su damar samun damar asusun da ake so. Masu amfani ko dai 1) masu gudanarwa ne waɗanda ke da cikakkiyar dama ga duk kamfen da saitunan asusu 2) editocin da za su iya ƙarawa, cirewa da shirya kamfen 3) ko masu karanta karatu kawai waɗanda za su iya duba rahotanni kawai.
  • Sidewiki - Tare da GangaminAlyzer, masu amfani za su iya bayyana kamfen don tunani na gaba da bayyana tambayoyi game da kamfen. Ana adana ra'ayoyi a cikin rumbun adana bayanan mu, don haka akwai damar buɗewa zuwa duk sabbin bayanai game da kowane kamfen da aka bayar.
  • Alamar URL mai alama - Sigogin yakin neman zabe zasu iya zuwa cikin cakuda babba da karami saboda rashin dacewar sanya alamar suna. Wannan na iya haifar da yaduwar ziyara a kan shigarwa daban-daban a cikin rahoton hanyoyin ababen hawa, wanda ke sa bincike ya zama da wahala. GangaminAlyzer yana ba da zaɓi don tilasta duk sigogin kamfen zuwa ƙaramin ƙarami, ƙarfafa abubuwan shigarwa da yin sauƙin rahoto da bincike.
  • Gudanar da Kamfen Gaggawa - Wannan ingantaccen fasalin yana da amfani musamman don gudanar da babban yakin neman zabe. Ta hanyar gudanar da kamfen mai dumbin yawa, a sauƙaƙe za a iya motsa kamfen da aka ƙirƙira ta amfani da wasu shirye-shiryen, kamar Microsoft Excel ko Google Docs, da shigo da su cikin CampaignAlyzer.
  • Fitar da bayanai - Kungiyoyi na iya son raba kamfen da tambura URL tare da hukumomin talla na wani, ba tare da basu damar zuwa kayan aikin ba. GangaminAlyzer ya warware wannan batun ta hanyar samar da dandamali don fitarwa kamfen cikin Excel, CSV da fayilolin da aka keɓe tab.
  • Model Model - Wasu kungiyoyi sun gwammace su danganta jujjuyarsu ta yanar gizo ga kamfen na farko, maimakon na kwanan nan. Google Analytics, ta tsohuwa, yana danganta sauyawa zuwa yaƙin neman zaɓe na kwanan nan. GangaminAlyzer yana ba da zaɓi don bin hanyar amfani da kowane samfurin. Idan an zaɓi fifikon taɓawa na farko-farko, CampaignAlyzer zai ɗaura nauyin sigar "utm_nooverride = 1" zuwa ƙarshen duk URL ɗin da aka yiwa alama.
  • Shortiner URL - GangaminAlyzer yayi amfani da sabis na gajartar da URL na Google [goo.gl] don sauƙin raba URL da rarrabawa ta duk kafofin watsa labarun da sauran tashoshin talla. Wannan sabis ɗin yana ba da zaɓi na amfani da gajeren sigar URL ɗin da aka yiwa alama.

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