Rahoton Bincike na BrightTALK: Kyawawan Ayyuka don Inganta Gidan yanar gizon ku

Haskakawa, wanda ke wallafa bayanan yanar gizo tun daga shekarar 2010, ya binciki sama da shafukan yanar gizo dubu 14,000, imel miliyan 300, ciyarwa da kuma tallata rayuwar jama'a, kuma jimlar sa'o'i miliyan 1.2 na aiki daga shekarar da ta gabata. Wannan rahoton na shekara-shekara yana taimaka wa masu kasuwar B2B don kwatanta ayyukansu da na masana'antar su kuma ga waɗanne ayyuka ne ke haifar da babbar nasara.

Zazzage Rahoton Bincike

  • A cikin 2017, mahalarta sun kashe wani matsakaici na minti 42 kallon kowane gidan yanar gizo, kashi 27 cikin ɗari ya karu shekara-shekara daga 2016.
  • Sauya imel zuwa rajistar yanar gizo sun kasance sama da kashi 31 daga shekarar da ta gabata, sakamakon kai tsaye na ingantattun fahimtar yan kasuwa game da abubuwan da suka fi so.
  • Jimlar yawan yanar gizo a kan dandamalin BrightTALK ya karu da kashi 40 shekara-shekara, yana ba da shawarar cewa shafukan yanar gizo da tattaunawa na ƙwararrun masarufi kayan aiki ne masu mahimmanci a cikin cinikin ƙididdigar marketan kasuwar.
  • Webinars suna canzawa zuwa kan abun cikin bidiyo mai buƙata. Kusan rabin kallon yanar gizo yana faruwa a farkon kwanaki 10 na bayan taron kai tsaye.

Yadda zaka inganta Yanar Gizon ka

Wataƙila mafi mahimmancin bayanin da na samo a cikin rahoton shine akan dabarun haɓaka gidan yanar gizon ku don haɓaka yawan halarta. Ga abokan cinikinmu, shafukan yanar gizo suna ci gaba da kasancewa ingantacciyar hanyar jagoranci. Mun gano cewa mutanen da ke halartar yanar gizo galibi suna da zurfin zurfin siye da siyarwa kuma suna neman inganta ko ƙarin koyo game da saka hannun jarin da zasu yi. Maganar ita ce, ba shakka, yadda za a fitar da damar da za ku iya can.

BrightTALK Webinar Tushen Gubar

Abin godiya - Haskakawa yana ba da manyan kyawawan ayyuka a can:

  • Shirye-shiryen yanar gizo suna ganin nasara yayin da suke ciyar da wuri (makonni 3-4 a waje), kuma ci gaba cikin rana mai rai.
  • Yawancin masu sauraron ku zasu sami rajista a cikin makonni biyu na taron kai tsaye. Waɗannan ƙididdigar sun kasance sun daidaita sosai a cikin shekaru uku da suka gabata.
  • Brighttalk ya bada shawarar aikawa gabatarwar imel guda uku, tare da na karshe a ranar yanar gizo kanta.
  • Canza imel don shafukan yanar gizo sun tashi sama da kashi 31% cikin watanni 12 da suka gabata, kuma sun tashi sama da 35% a ƙarshen mako
  • Yawan canjin kuɗi don inganta yanar gizo a zahiri ya kasance kusan ɗan madaidaiciya a cikin makon aiki, tare da Talata yin mafi kyau.
  • Matsakaicin yawan masu halarta ya daidaita Litinin zuwa Alhamis amma tsoma 8% a ranar Juma'a.
  • The mafi kyawun lokaci don tsara gidan yanar gizo shi ne 8:00 na safe zuwa 9:00 na safe (PDT, Arewacin Amurka).
  • Haskakawa abokan ciniki sun kori 46% na rajistar yanar gizon su ta hanyar tallan su (imel, talla, zamantakewa, da sauransu) tare da jagororin da aka biya sun kasance a baya a 36%. 17% na jagoranci sun fito ne daga zirga-zirgar kwayoyin.

Ina matukar ba da shawarar zazzagewa da karanta cikakken rahoton da BrightTALK ya hada, akwai tarin ƙima a cikin wannan rahoton ƙididdigar!

Zazzage Rahoton Bincike

Game da BrightTALK 

Haskakawa yana kawo ƙwararru da kasuwanci wuri ɗaya don koyo da haɓaka. Fiye da ƙwararru miliyan 7 ke aiki tare da tattaunawa kyauta fiye da 75,000 da taron kan layi guda 1,000 don gano sabbin fasahohi, koya daga ƙwararrun masanan da haɓaka ayyukansu. Dubun dubatar kamfanoni suna amfani da abun da ke cikin AI na BrightTALK kuma suna buƙatar dandalin talla don haɓaka kuɗaɗen shiga. An kafa BrightTALK a 2002 kuma ya tara sama da $ 30 miliyan a cikin babban kamfani. Abokan ciniki sun haɗa da Symantec, JP Morgan, BNY Mellon, Microsoft, Cisco, da Amazon Web Services.

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