Tsarin yanke hukunci na Lokacin-Bluecore na eTail

eCommerce

Kuna kasuwa. Me za ku yi a gaba? Wannan ita ce tambayar da yan kasuwa zasu yiwa kansu. Bayanai yanzu suna gudana cikin ƙungiyoyi cikin saurin rikodi da ƙarar, kuma tsarin shiryawa da aiki da wannan bayanan na iya zama mai rauni.

Don masu farawa, an ɗora muku alhakin sanin abubuwa da yawa game da abokan cinikin ku:

  • Wanene kwastomomi na masu daraja?
  • Wanene abokan cinikina waɗanda kawai ke sayen abubuwa masu ragi?
  • Wadanne kwastomomi zan yi hasara?

… Kuma jerin suna ci gaba.

Idan zaku iya tattara bayanan tashoshi da yawa kuma kuyi ma'anar wanene a cikin kwastoman ku, me zakuyi gaba da wannan bayanin? Ma'ana, yaya kuke aiki da ita? Wannan shine shirinku na kafofin watsa labarai: Wanene kuke niyya, ta waɗanne hanyoyi ne kuke sadar da waɗannan saƙonnin kuma yaushe kuke aikatawa? Wannan zurfin ilimin, wayewa, da kuma iyawa ya gagara ga mafi yawan yan kasuwa.

Dangane da wannan ƙalubalen masana'antu, Bluecore, mai ba da fasahar SaaS mai shekaru huɗu, ya ba da sanarwar sabon Siffar Yanke Shawara don yan kasuwa don taimakawa amsa tambayar "menene na gaba?" Keɓaɓɓen hanyar sa yana ba masu kasuwar dillalai damar sarrafa bayanai da kuma samar da masu sauraro a duk hanyoyin, ba tare da sa hannun IT ba.

Muna zaune ne a cikin duniyar gamsuwa nan take inda yan kasuwa ba su da lokacin jin daɗi. Sauri da kuma fahimtar lokaci-lokaci sune mabuɗan sayan tuki, jujjuyawar da matakan riƙewa a cikin yanayin kasuwancin gasa na yau. CRM da analytics kayan aiki suna ba wa yan kasuwa ikon tara bayanai don wannan maƙasudin, amma tara bayanai kawai ba ya haifar da sakamako.

Yan kasuwar kiri ba sa buƙatar ƙarin bayanai ko sabbin kayan aiki don ƙarfafa bayanai. Suna buƙatar taimako don bayyana abubuwan da ke cikin bayanan su kuma suna buƙatar kayan aikin yanke shawara don amfani da wannan bayanan. Karfafa ƙungiyoyin ku suyi aiki akan abin da suka sani game da kwastomomin ku don haka zaku iya ƙirƙirar ƙwarewa masu ma'ana da gaske a lokutan cin kasuwa.

Masu kasuwa ba sa buƙatar ƙarin bayanai. Suna buƙatar taimako ta amfani da shi - wannan shine ɓataccen ɓangaren kasuwancin yau. Mun tsara dandamalinmu don haɗakarwa ba tare da ɓata lokaci ba cikin ƙididdigar tallan da ake ciki, ba tare da taimakon ƙungiyar IT ba, kuma tare da sauƙaƙan hanyar amfani da mai amfani don masu kasuwa su iya ginawa tare da daidaita masu sauraro a duk faɗin tashoshi cikin daƙiƙai kaɗan. Fayez Mohamood, co-kafa, kuma Shugaba na Bluecore

A matsayin kayan haɗin kai a cikin tallan tallan ka, Tsarin yanke shawara na Bluecore ba tare da wata haɗuwa ba yana haɗa hanyoyin samun bayanai, kamar CRM, kundin kayan aiki da dandamali na eCommerce, tare da hanyoyin tashar da ke sadarwa kai tsaye tare da abokan cinikin ku. A yin haka, dandamali yana aiwatar da bayanan bayanai masu yawa a cikin sakanni, wanda zai iya zama mai saurin aiwatarwa ga 'yan kasuwa don gina masu sauraro, wanda zai iya hada da kwastomomin ku masu kima, masu saukin rahusa, kwastomomin da suke shirin yin kururuwa. 'Yan kasuwa sannan za su iya tura kamfen a duk tashoshi kamar imel, zaman jama'a, bincike da dandali.

Nemo Tsarin Shawara na yanke shawara na Bluecore

Bari mu ɗauki takamaiman misali daga takalmin wasan motsa jiki na duniya da mai siyar da tufafi:

Matsala

A matsayina na ɗaya daga cikin manyan masu zane a duniya, masu kasuwa da masu rarraba kayan motsa jiki da salon rayuwa, tufafi da kayan aiki, wannan alamar ta duniya an daɗe da saninta don jagorantar hanyoyin dijital da kuma ba masu sauraro da gaske abubuwan kwarewa - a cikin shagon da kuma kan layi. Amma kamar yadda lamarin yake ga mafi yawan yan kasuwar yanar gizo, musamman waɗanda suka samo asali daga manyan ƙungiyoyi tare da abubuwan more rayuwa masu rikitarwa, samun dama da aiki da sauri akan bayanan abokin ciniki ya tabbatar da ƙalubalen kamfanin.

Don shawo kan wannan ƙalubalen, dillalin ya juya zuwa Bluecore zuwa:

  • Yi nazari ku ƙayyade matakan ƙawancen abokin ciniki ta amfani da ainihin lokacin abokin ciniki
  • Aika imel da keɓaɓɓun abubuwan da aka haifar da su, abubuwan da suka shafi kafofin watsa labarun, tallan tallace-tallace da kuma gogewa akan abubuwan dandalin
  • Bude bayanan abokan cinikin da za a iya aiwatarwa da kuma samar da takamaiman masu sauraro a cikin sakan dangane da bayanan tarihi da kuma tsarin lissafi na tsinkaye
  • Da sauri daidaita masu sauraro a duk hanyar imel, hanyoyin sadarwa da tashoshi don gudanar da kamfen din talla mai yawa-ba tare da yin aiki da sashen IT ba.

Kafin Bluecore, ba mu da isasshen damar yin amfani da bayanan masu amfani da mu. Ba za mu iya sauƙaƙe sarrafa shi ko zana ayyuka daga gare shi ba. Mun fahimci Bluecore ba zai iya taimaka mana kawai mu magance wannan matsalar ba, amma za a iya warware ta ba tare da nauyin sashen IT na duniya ba. Wannan babban wurin sayarwa ne a gare mu, kamar yadda sassauƙar Bluecore da sauƙin amfani da ke ba mu damar ci gaba da tallan tallanmu inda ya kamata - a cikin sashin tallan, ba a hannun sashen IT ɗinmu ba. Samun damar dawo da ikon kamfen tallanmu yana da girma. Ba mu ga wani dandamali wannan mai sauƙin amfani ko sauri don aiwatarwa a cikin kowane kayan aikin ba har yanzu. Babban Daraktan Babban Manajan CRM

Dillalin yanzu yana amfani da Tsarin yanke shawara na Bluecore don bincika bayanai da haɗakarwa cikin sauri, samar da masu sauraro a cikin sakan da aiwatar da kamfen tsallaka-tsallake-tsallake game da sabbin kayan ƙira. Musamman, alamar ta amfana daga manyan maganganu masu amfani guda uku:

Controlara Controlarfafa Tallace-tallace da Samun Bayani

Kafin aiwatar da Bluecore, ƙirƙirar kamfen imel yana buƙatar taimakon sashin IT na kamfanin kuma yana iya ɗaukar ko'ina daga kwanaki 40 zuwa 60 don ƙaddamarwa. Tare da Bluecore, kodayake, ƙungiyar tallan na iya gwadawa da aiwatar da watsi da niyya da kuma rayuwa mai haifar da kamfen imel a cikin kwanaki.

Baya ga taimakawa kaucewa cin lokaci da rikitarwa na haɗin IT, Bluecore ya kuma sauƙaƙa wa dillalin hada waɗannan kamfen tare da sauran abokan fasahar. Misali, kungiyar masu talla zasu iya daukar wani kamfe da akayi niyya ga masu siye da kima a cikin manyan biranen (watau Boston, New York City, Los Angeles) da kuma haɗa bayanan tare da Manhajan Fitness na Handstand don bawa masu sayayya a waɗancan yankuna zaman horo na sirri .

Babban sakamako na waɗannan ƙoƙarin sun haɗa da:

  • Toarfin gano ƙarin kwastomomi a cikin gida da ƙaddamar da ƙarin kamfen sake dawowa tare da Bluecore idan aka kwatanta da dandalin dillalan da ya gabata, SaleCycle
  • Mafi girman buɗewa da danna farashin tare da Bluecore fiye da na SaleCycle, wanda hakan ke haifar da dawo da saka hannun jari na 10: 1

sayar da kayan sama na sama

Inganta Ingantaccen Ingantaccen Maɗaukaki

Lokacin da dillali ya fahimci bukatar tsara daidaitaccen sadarwa a tsakanin hanyoyin, sai ya juya zuwa Bluecore don taimako. Alamar ta fara ƙoƙarin haɓaka haɓaka na omnichannel tare da ƙaddamar da sabon takalmi a cikin shahararren layin takalmin motsa jiki. Don farawa, kamfanin yayi amfani da Tsarin yanke shawara na Bluecore don gina ainihin lokacin masu sauraro na abokan ciniki tare da babban dangantaka don siyan samfuran daga layin takalmi. Daga nan sai ta ba da keɓaɓɓiyar masaniya ta musamman don wannan masu sauraro ta amfani da Bluecore don yin aiki ba tare da matsala ba tare da dandamali na keɓaɓɓu na mutum da daidaita fasalin gida mai saurin tashi don nuna sabon takalmi da sauran kayayyaki daga layi ɗaya. Hakanan kamfanin ya ɗauki waɗannan ƙoƙarce-ƙoƙarcen ta hanyar yin amfani da irin waɗannan abubuwan kirkirar a cikin tallan Facebook da kuma ta hanyar tallan tallan imel ga waɗancan masu cinikin da ke da babbar dangantaka don siye kamar yadda Bluecore ya gano.

Don tsawaita rayuwar ayyukan ƙaddamar da kamfen da kuma ci gaba da kasancewa cikin sabo ga masu amfani da ƙima, ƙungiyar ta kuma gabatar da wani ƙwarin gwiwa na musamman don maimaita baƙi da masu amfani da karɓar saƙon taɓawa na biyu wanda ya ba da izinin shiga cikin ɗayan manyan abubuwan da kamfanin ke yi a duniya.

Babban sakamako na waɗannan ƙoƙarin sun haɗa da:

  • Liftara 76% akan dannawa don keɓaɓɓen abun ciki
  • Conversionara yawan tuba ta sama da 30% a kan watsi da keken don kamfen waɗanda suka haɗa da ƙarin ƙarfafawar shigarwar taron kyauta

Bluecore Omnichannel

Gano Sababbin Masu Sauraro don Ci Gaba da Tashar Talabijin

Bluecore kuma ya taimaka wa dillalin tare da himmar haɓaka masu sauraro a kan sabbin tashoshi ta hanyar gudanar da kamfen ɗin zamantakewar da ke da nasaba da ƙaddamar da sabon samfurin talla. Amfani da ainihin lokacin yanke shawara na Bluecore, kamfanin ya gina masu sauraro masu sayayya waɗanda suka kalli sabon samfurin a cikin kwanaki 60 ɗin da suka gabata amma basu saya ba kuma suka yi niyyarsu ta hanyar tallan Facebook.

Bluecore Takalma

Bluecore ya ci nasaraAna hawa

Gabaɗaya, Tsarin yanke shawara na Bluecore ya taimaka wa ƙungiyar tallace-tallace ta masu tallata karɓar bayanan abokan ciniki, sanya wannan bayanan aiki da amfani dashi ta hanyar hankali, keɓaɓɓiyar hanya don haɓaka aiki a cikin tashoshi. Tunda yake aiki tare da Bluecore, mai siyarwar ya koya cewa cimma waɗannan sakamakon bawai samun tsaunukan bayanan kwastomomi wuri guda bane. Maimakon haka, yana game da kawo tsarin yanke shawara na abin da za a yi da duk waɗannan abubuwan fahimta a cikin wani dandamali ɗaya.

Abubuwan Kulawa

Tare da Ra'ayoyin Masu Sauraro, yan kasuwar eCommerce suna samun damar zuwa dashboard mafi sauri na masana'antu don zurfin fahimtar halayyar- da kayan kwalliya ga kowane ɓangaren masu sauraro da suka zaɓi ƙirƙiri. Da zarar mai talla ya kirkiri masu sauraro a cikin Bluecore, yanzu suna iya samun damar Basirar Masu Sauraro don ganin yadda ake yin annabta wani bangare don shiga da juyowa, sannan kuma haɓaka kamfen da dabaru don haɓaka sakamako.

Tare da Basirar Masu Sauraro, shuwagabannin talla zasu iya koyon yadda bangarorin kwastomomin su masu kima ke yin kusanci da sauran kungiyoyin kwastomomi, da kuma yadda kamfen din su yake tafiya tare da wadancan masu sauraro. Masu kasuwa za su iya nazarin wannan bayanan mako fiye da mako kuma su tsara dabarun kasuwanci da takamaiman sassa na tushen abokin cinikin su.

Dashboard ɗin masu sauraro yana amsa tambayoyi kamar:

  • Menene ƙimar wannan masu sauraro? Duba kaso dari na yawan kudaden shiga, matsakaiciyar darajar tsari (AOV), matsakaitan adadin samfuran da oda, matsakaiciyar darajar rayuwa da matsakaiciyar darajar rayuwa
  • Menene lafiyar masu sauraren? Rushewar batattun abokan ciniki, masu aiki da haɗari
  • A ina zan iya tuntuɓar wannan masu sauraro? Cikakken bayani game da yawan kwastomomi a cikin keɓaɓɓiyar masu sauraro za a iya isa cikin tashar da aka ba su, kamar imel, zamantakewa, nuni ko wuri
  • Ta yaya waɗannan masu sauraro ke shiga tare da samfuran? Showcases "Rockstars," "Cash Shanu" da "Hidden Gems" kayayyakin
  • Ta yaya waɗannan masu sauraro ke aiki tare da rukunin yanar gizo na? Sauƙaƙe fahimtar yanayin abubuwan da suka faru, maziyar juyawar yanar gizo da kwatancen abubuwan da ke faruwa a shafin
  • Ta yaya waɗannan masu sauraro ke aiki tare da imel na? Cikakken ra'ayi game da isar da, buɗewa, da danna imel, da kuma waɗanda ba sa rajista bisa ga ɓangarorin masu sauraro
  • Wanene abokan ciniki mafi ban sha'awa? Wani kallon da ba a sani ba ga masu amfani da "manyan masu kashe kuɗi," "manyan masu bincike" da "mafi girman damar"

Kara karantawa game da Basirar Masu Sauraro

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