Littafin Littafin Wasanni na Black Friday & Q2019 Facebook Ad: 4 don Kasancewa mai Inganci Idan Kudin Tsada

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Lokacin cinikin hutu ya zo mana. Ga masu tallace-tallace, Q4 kuma musamman makon da ke kewaye da Ranar Juma'a ba kamar kowane lokaci na shekara ba. Kudin ad yana yawan karu da kashi 25% ko fiye. Gasar don ƙididdigar ƙira mai ƙarfi tana da zafi. 

Masu tallace-tallace na Ecommerce suna sarrafa lokacin haɓakarsu, yayin da sauran masu talla - kamar wasannin wayar hannu da ƙa'idodin - suna fatan kawai su rufe shekarar da ƙarfi.  

Late Q4 shine lokaci mafi hadari na shekara don yan kasuwa, don haka ba kamar sauran dandamali na talla suna shiru ba. Amma tallan Facebook yana samun gasa musamman daga Oktoba har zuwa Disamba 23rd. Amma ko da yake Shafukan Facebook farashi yayi tsada yayin ƙarshen Q4, har yanzu shine mafi kyawun dandamali a cikin gari. Yawancin manyan masu tallatawa za su yi takara da zafin rai. 

Ko da da hauhawar farashin, yawancin masu tallata ecommerce suna da kyau. Nazarin kwanan nan daga Kayan Aiki ya nuna cewa 'yan kasuwar ecommerce suna cewa tallan Facebook sune tashar da ta fi inganci ga sabon sayen abokin ciniki yayin hutu. 

Manyan Tashoshi 5 na Siyarwa don Siyan Hutu

Tabbas, ba abin mamaki bane cewa kowace shekara tallace-tallace suna da tsada kusa da Jumma'a Jumma'a, Cyber ​​Litinin, da duk hutun Disamba. Kowane mai talla ya san wannan. Suna kawai shiga cikin kakar tare da fuska mai ƙarfin hali ta wata hanya, suna shirye don yin tsada don buga burin su na shekara. Duk wanda ya taba kallon shafin talla na Facebook a lokacin hutu dole ne ya hadiye dunkulen gawayi lokacin da ya kalli farashin su ta dannawa daya.

Kuma tabbas ya isa: 80% na yan kasuwa na ecommerce suna cewa "tashin tallata kuɗi" shine damuwa don tallan hutu.

Manyan Damuwa don Kasuwancin Hutu

Duk da kuɗi da gasar, Q4 babbar dama ce. Ga 'yan kasuwa, dama ce ta haɓaka mafi kyawun lokacin siya na shekara. Don wasannin wayar hannu da aikace-aikace, hutu sun gabaci lokacin talla mafi tsada mafi tsada na shekara kuma menene zai zama mafi ƙarancin CPM na 2020.

Don taimaka muku kewaya lokacin, ga biyar Ayyukan talla mafi kyau na Facebook don ƙarshen Q4: 

1. Sarrafa Sauyin Dabaru a cikin Wajan Talla Ad.

Anyi daidai, haɓaka har zuwa tallan hutu na iya zama mahimmanci kamar ranakun hutu da kansu. Masu tallatawa na iya yin amfani da sake komowa, jerin imel, da sauran tashoshi masu sauƙin farashi bayan Disamba 8th - if sun inganta kamfen dinsu yadda ya kamata kafin hakan. 

Lokacin Samun Hutu

Amma kada ku raina bayan bunƙasar cinikin Kirsimeti. Kowane mutum yana son yin splurge tare da kuɗin Kirsimeti kuma ya saya wa kansa abin da Santa bai kawo ba. Abin da ya sa lokacin bayan 26 ga Disamba na iya zama mai tasiri musamman. Auki wannan lokaci don gwada sabbin tallan na'ura (kamar su iPhone 11), bidiyo, da sabon saƙo / kere-kere. Kuma kar a tsaya har zuwa 15 ga Janairu ko ma ranar soyayya. Yawancin masu tallata gargajiya suna janye tallansu a farkon shekara, suna barin wata kyakkyawar taga dama ga sauranmu.

2. Sizeara Matsakaicin Tsarin Girman.

A lokacin da farashin sayen mai amfani tashi, kuna da zaɓi biyu don adana riba: yanke farashin ku / samfurin, ko ɗaga girman tsari. Abin farin ciki, ƙara matsakaicin tsari yana haɓaka abin da ke gudana a cikin Q4 da kyau - mutane suna kashe kuɗi, kan kansu da sauransu.

Akwai hanyoyi da yawa don ƙara girman girman tsari:

  • Bundarfafa kayayyaki
  • Bayar da ƙarin fasali don ragi
  • Amfani da rangwamen $ - kashe (kashe $ X, samu $ kashe)

Hakanan kuna iya kawai tsallake wannan ƙirar dabarar tsararren tsari gaba ɗaya, ma. Dogaro da kamfanin ku da yanayin ku, zai iya zama ma'ana kawai ku tafi tare da jagorar asara a Q4 kuma amfani da shi don gina tushen abokin cinikin ku. 

Idan kun sarrafa dabarun-jagora da kyau, kuna iya karya ko (ko ku sami riba sosai), amma zaku ƙara tarin mutane a cikin jerin masu siye. Haɗa wannan tare da ingantaccen tallan riƙewa, kuma Kirsimeti na iya zama kyakkyawar dama don kawai sami sabbin abokan ciniki kamar yadda za ku iya. 

3. Jira shi Ko Nemi Aljihunan Kwarewa.

Tabbas, ba kowa ke cikin kasuwancin ba. Idan kayi tallan kayan aiki ko ƙarni na gaba, lokacin hutu yana da matsala daban. 

Ga masu tallata Facebook waɗanda ba sa cikin kasuwancin ecommerce, mafi kyawun lokacin da za a kashe kuɗin yayin kwata na huɗu shine tsakanin Oktoba 1 zuwa Oktoba. CPMs suna ƙaruwa a wannan lokacin, amma ba yawa ba. Sannan muna ba da shawarar ka ja da baya ko sauya kashewa tsakanin Nuwamba 28th zuwa 10 ga Disamba.

Anan akwai wasu shawarwari don taimaka muku magance hauhawar farashi yayin ƙaruwar farashin CPM:

Don kasafin kuɗi:

  • Idan zaku kashe kuɗi a cikin kwata na huɗu kuma ba ku kamfanin ecommerce bane, yi ƙoƙari ku ciyar da kuɗin gaba yadda zai yiwu a watan Oktoba da Nuwamba. 

Ga masu sauraro masu niyya:

  • Mayar da hankali kan ƙananan kasuwannin gasa yayin lokutan buƙatu mai yawa.
  • Raba ƙarin kasafin kuɗi zuwa Android. Yana neman ganin ƙara ƙimar bayyana a farashin.
  • Amfani da bayanai daga kamfen na ƙasa da ƙasa don haɓaka cikin EMEA (Turai, Gabas ta Tsakiya, da Afirka), APAC (Asia-Pacific), da LATAM (Latin Amurka) inda gasar hutu ba ta da ƙarfi.

CPM Ad Trends na NA Mobile Tallace-tallace Caca
daga 2019 Q4 NA (Arewacin Amurka) Littafin Kwallan Biki PDF

Don siyarwa:

  • Haɓaka sikelin Duniya duka ta amfani da ƙimar darajar don haɓaka a kasuwannin duniya, yayin inganta lokaci ɗaya don mafi ƙarancin farashi ta siye. Wannan yana kiyaye ROAS yayin yin fadada aiki.
  • Binciken Facebook don sabon tsarinsa na Scale (S4S) ya nuna cewa ad set din bayarwa yana daidaita yayin da tallan da aka kafa ya cimma akalla sauye-sauye 50 na musamman a sati. Sun sami daidaitaccen kai tsaye tsakanin tallan talla wanda ya sami wannan ƙimar, rage CPAs, da ƙarfi ROAS. Lokaci-lokaci haɓaka ROAS na iya wuce 25%.
  • Fara ƙarami tare da Minaramar roƙon ROAS, amma amfani da shi. Imumaramar ROAS ta ba masu tallace-tallace damar shigar da buƙatar da suke so akan tallan da aka kashe don kowane tallan da aka saita. Kuna iya saita ƙaramar ROAS tare da lambar da ta fi 0.01%, to Facebook za su daina isar da tallan ku idan ba za su iya bugun wannan adadin da aka ƙayyade ba. Zai yi aiki mafi kyau idan ka fara ta gwada ƙananan burin ROAS (<1%) akan manyan masu sauraro, sa'annan ƙara haɓaka idan ƙari ba aikin a can (1%, 2%, da sauransu). Karka fara sama ka sake shi; mafi ƙarancin ROAS yana aiki mafi kyau ana ƙaruwa da ƙaruwa.
  • Yi amfani da AEO don Siyar da Manual. Idan kuna fuskantar ƙarancin bayarwa ko ƙananan canje-canje masu inganci tare da motsa jiki, yi la'akari da sauyawa zuwa ƙididdigar gwaninta mai tsada (mafi ƙarancin farashi tare da farashi). Tare da yanayin yanayi mara tabbas kamar lokacin hutu, ƙididdigar sifa mai kyau hanya ce mai kyau don ci gaba da isar da saƙo.

Don ƙirƙirar:

  • Shirya don ƙarin m sabuntawa to yaƙi gajiya gajiya. Wataƙila kuna shirin tun farko don wannan, saboda yawancin ma'aikata suna son a ɗan ɗan hutu kusa da hutun. Ko kuma, idan ya cancanta, nemi abokin tarayya don ƙirƙirar su fadada iya aiki.
  • Ci gaba hutu-jigo m don haɓaka ƙimar dacewa. Wannan na iya taimakawa rage wasu farashi mafi girma na tallan hutu.
  • gwajin Tallan talla a kan hanyar sadarwa Masu Sauraro don fitar da ƙarin tsunduma, girke-girke mai inganci. Facebook ya ce waɗannan tallace-tallace suna samun kyakkyawan aiki na kowane tsarin talla a yanzu.

Abin farin ciki, kwanaki masu tsada suna wucewa. Kusan kamar sihiri, a ranar 26 ga Disambath, farashin ya fadi. Yawancin masu kasuwancin ecommerce sun kashe kasafin kuɗaɗen su, sun sayar da kayan aikin su, kuma sunyi la'akari da shekarar da aka yi. 

Wannan shine lokacin da 'yan kasuwar da ba na ecommerce ba - kamar wasanni da aikace-aikacen hannu - suke da mafi girman lokaci. Za su ji daɗin wasu kyawawan CPMs na shekara daga Disamba 26th har zuwa ranar soyayya a ranar 14 ga Fabrairu, 2020.

CPM Ad farashin Kwanan Juma'a

Yi amfani da digo a cikin CPIs da ƙa'idodin kaya daga Disamba 26th ta hanyar ranar soyayya ta amfani Tallace-tallace. Bayan Kirsimeti lokaci ne mai kyau don yin amfani da sabbin masu amfani da na'urar, kuma ƙirar keɓaɓɓen kera abubuwa na iya ba ku ƙarin matsala cikin dacewar. Tabbas, idan kuna son mamaye mamaye a waɗannan kwanakin sihirin, dole ne ku tanadi wasu kasafin kuɗaɗe kafin lokaci. 

4. Mayar da hankali kan Waya.

Kowa ya san zirga-zirgar wayar hannu yanzu ya wuce cinikin tebur. Amma yawancin yan kasuwa har yanzu sunyi imani zirga-zirgar hannu ba ta canzawa… Ko kuma aƙalla cewa ba ya canzawa kamar yadda aka yi amfani da tebur. 

Wannan bazai iya zama gaskiya ba. 

Nazarin Tallace-tallacen Google ya bayyana karuwar ban mamaki a cikin yawan jujjuyawar wayoyin hannu a cikin 'yan shekarun nan. Matsakaicin jujjuyawar masu siye da suka fara kuma suka kawo karshen tafiye-tafiyen masu siyarwa akan na'urorin hannu sun karu da 252%.

Siyarwa da Siyayya ta Hanyar Kayayyakin Google

Amma jira… akwai ƙarin:

Hanyar masu siye da fara binciken su akan tebur da kammala siyan su ta wayar hannu ya tashi 259% shekara sama da shekara.

A takaice dai, wasu mutane sun fi so su duba ta hanyar wayar tafi da gidanka maimakon a kan tebur.

Tabbas, wannan shine Siyayya ta Google, ba tallan Facebook ba. Amma Facebook yayi nata binciken. Sun kuma gano cewa masu amfani da wayoyin sun zama masu cinikin wayar hannu.

Firstididdigar Kasuwancin Farko Na Waya

5. Amfani da Bidiyo.

Idan kun kasance a raye daga saka hannun jari a cikin bidiyo ko saka hannun jari cikin bidiyo, yana iya zama gefen da kuke buƙata don Q4 2019. 

Kusan 1 cikin 3 masu siyayya ta hannu da aka bincika a Amurka sun faɗi haka bidiyo shine mafi kyawun matsakaici don gano sabbin kayayyaki.

Binciken Facebook

Don haka, idan kuna son samun ƙarin masu siye, sanya ƙarin bidiyo - duka na Facebook da Instagram. Kuma haka ne, Virginia, har yanzu akwai sauran lokaci don samu videos sanya kafin manyan hutu shopping. 

Next Matakai

Ta yaya kamfanin ku ko hukumar ku za su gudanar da karin kudin talla na Q4 Facebook? Shin dabarun ku don Q4 sunyi aiki sosai a bara? Yi tunani game da inda kuka kasance don tsara yadda za ku je. Kawai yi tunani da sauri; Bakar Juma'a ta shigo mana.

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