Sellics Benchmarker: Yadda ake Ƙimar Asusun Talla na Amazon

Rahoton Binciken Talla na Amazon

Akwai lokuta da yawa da muke mamaki, a matsayin masu kasuwa, yadda tallace-tallacen da muke kashewa ke gudana idan aka kwatanta da sauran masu tallace-tallace a cikin masana'antar mu ko a cikin wani takamaiman tashar. An tsara tsarin ma'auni don wannan dalili - kuma Sellics yana da kyauta, cikakken rahoton ma'auni don ku. Amazon Advertising Account don kwatanta aikinku da wasu.

Amazon Advertising

Tallan Amazon yana ba da hanyoyi don yan kasuwa don haɓaka ganuwa ga kwastomomi don gano, bincika, da siyayya don samfuran samfuran. Tallan dijital na Amazon na iya zama kowane haɗin rubutu, hoto, ko bidiyo, kuma ya bayyana ko'ina daga yanar gizo zuwa kafofin watsa labarun da yawo abubuwan ciki. 

Tallan Amazon yana ba da zaɓuɓɓuka masu yawa don talla, gami da:

  • Brands masu tallafi - farashin-ta-danna (CPC) tallan da ke dauke da tambarin tambarin ka, taken al'ada, da samfuran da yawa. Waɗannan tallace-tallace suna bayyana a cikin sakamakon cin kasuwa masu dacewa kuma suna taimakawa wajen gano samfuran ku tsakanin abokan cinikin ku don samfuran kamar ku.
  • Kayayyakin tallafi - farashin-ta-danna (CPC) tallan da ke inganta jerin samfuran mutum akan Amazon. Kayayyakin tallafi suna taimakawa don haɓaka ganuwa na samfuran mutum tare da tallace-tallace waɗanda suka bayyana a cikin sakamakon bincike da kuma kan shafukan samfur
  • Tallace-tallacen talla - bayani ne na talla na kai-da kai wanda yake taimaka maka bunkasa kasuwancin ka da alamarka a kan Amazon ta hanyar shiga masu cin kasuwa a duk hanyar sayen, a ciki da wajen Amazon.

Alamar Talla ta Amazon

Don wuce gasar, kuna buƙatar fahimtar ta. Kuma wannan shine abin da ke sa kayan aikin Sellics Benchmarker ya fi kowane abu a kasuwa: zai sanya aikinku cikin mahallin kuma samar muku da fa'idodin aiki don sanya ku zama mai talla mai riba akan Amazon. The Sellics Benchmarker yana nazarin ayyukan ku a cikin Samfuran Tallafawa, Abubuwan tallatawa, da Nuni da tallatawa kuma ya nuna muku ainihin inda kuke yin girma da kuma inda zaku inganta.

Mahimman rahotannin ma'auni na ma'auni waɗanda aka kwatanta sune:

  • Tallace-tallacen Talla Shin kuna amfani da duk madaidaiciyar hanyar da Amazon zai bayar? Kowannensu yana da dabaru da dama na musamman. Yi nazarin Samfuran tallafi, Brandan tallatawa da Nuni da Tallafi
  • Cikakken Sakamakon: Fahimci idan ka kasance daga saman 20% - ko kasan
  • Kwatanta farashin Talla na tallace-tallace (ACOS): Menene yawan tallace-tallace kai tsaye da kuka yi daga tallafawa talla na kamfen talla idan aka kwatanta da mai talla na tsakiya? Shin kai ma mai ra'ayin mazan jiya ne? Fahimtar kuzarin riba a cikin rukunin ku
  • Matsakaicin farashin ku kowane danna (CPC) Nawa ne wasu ke biyan wannan latsawa? Koyi yadda ake nemo cikakkiyar bidia
  • Haɓaka ƙimar danna-Ta hanyar (CTR): Shin tallan tallan ku sun fi kasuwa kyau? Idan ba haka ba, koya yadda ake haɓaka damar samun dannawa
  • Inganta versimar Canjin Amazon (CVR): Yaya sauri abokan ciniki ke kammala takamaiman ayyuka bayan danna kan talla. Shin samfuranku sun fi na sauran kaya? Koyi yadda ake doke kasuwa & shawo kan masu amfani

Dangane da bayanan da ke wakiltar $2.5B a cikin kudaden talla a cikin samfuran 170,000 da nau'ikan samfura 20,000, Sellics Benchmarker shine kayan aikin talla mafi ƙarfi akan kasuwa. Kuma kyauta ne. Kowace kasuwa, masana'antu, gungu tsarin ya ƙunshi aƙalla 20 na musamman na musamman. Matsakaici su ne ƙididdigar matsakaiciyar fasaha don ƙididdiga ga waɗanda suka fito.

Yi samfurin Asusun Talla na Amazon

Farawa Tare da Rahoton Sellics Benchmarker

Da zarar kun shigar da buƙatar ku Gidan yanar gizon Sellics, za ku sami rahoton ku kyauta a cikin sa'o'i 24. Lokacin da ka buɗe rahoton, za ku ga alamar aiki a cikin kusurwar hannun dama ta sama tana ba ku ƙimar asusu gabaɗaya. Nan da nan, za ku sami babban bayyani na yadda kuke yi da abin da kuke yi girma m ne. 

Rahoton Amazon Benchmarks daga Sellics

Bajoji daban-daban suna nuna gaba ɗaya matsayin asusunku ta hanya mai zuwa:

  • Platinum: Manyan 10% na takwarorinsu
  • Zinariya: Manyan 20% na takwarorinsu
  • Azurfa: Manyan 50% na takwarorinsu
  • Bronze: Kasa 50% na takwarorinsu.

Tilas: Yi amfani da maɓallin kira na littafin don taɗi kyauta tare da ɗaya daga cikin ƙwararrun talla na Amazon Sellics. Za su iya taimaka muku fassara naku Sellics Benchmarker bayar da rahoto ko ƙarin bayani game da yadda zaku iya amfani da Sellics don haɓaka kamfen ɗin tallanku.

Amazon Ad Comparison Benchmark

A ƙasa zaku sami sashin taƙaitaccen bayani, wanda ke nuna aikinku gabaɗaya da mafi kyawu kuma mafi munin aiwatar da Maɓallin Ayyukan Maɓalli (KPIs) a kallo. Kuna iya amfani da maɓallin da ke saman dama don zaɓar ko kuna son kwatanta aikinku da maƙasudai masu dacewa ko zuwa aikin watan ku na baya.

Fahimtar canje-canje a cikin KPIs na Talla na Amazon 

KPI masu girma kamar ACoS abubuwa daban-daban suna tasiri sosai, yana iya zama da wahala a san abin da ke haifar da canje-canje a cikin aiki. 

Amazon KPIs - Funnel Performance

Tsarin aikin yana da kyau saboda

  1. Kuna iya ganin duk ma'aunin ku a wuri guda.
  2. Mazugi yana nuna yadda kowane abubuwan awo a cikin KPIs ɗinku, yana ba ku damar gano abin da ke haifar da canje-canje cikin sauƙi.

A cikin rahoton demo misali a sama, zaku iya ganin cewa ACoS ya tashi saboda tallan tallace-tallace ya karu fiye da tallace-tallace. Bugu da ƙari, Ina iya ganin cewa raguwar ƙimar juzu'i da matsakaicin ƙimar tsari (AOV) riƙe baya talla tallace-tallace.

Tabbatar danna maɓallin Canje-canje na Wata-Kasa-Wata maɓalli kawai a ƙarƙashin mazurari don bin diddigin ayyukan ku akan lokaci. 

Gane Kayayyakin Amazon Tare da Babban Tasiri (Mai Kyau ko Mara Kyau)

Tare da Tasirin Direba, Za ku iya sauri ganin waɗanne samfuran ke ba da gudummawa mafi girma-dukansu mai kyau (kore) da mara kyau (ja) - zuwa canje-canjen aikin ku na wata-kan-wata don duk manyan KPIs, gami da ciyarwar talla da ACoS.

Amazon Bechmarks - Samfura Tare da mafi inganci da tasiri mara kyau

Binciken Tasirin Direba zai amsa manyan tambayoyi, kamar:

  • Me yasa tallace-tallace na tallace-tallace ya karu / raguwa?
  • Wadanne samfura ne suka haifar da faduwa/ƙara a ACoS, tallace-tallacen talla?
  • A ina CPC dina ta karu a watan da ya gabata?

Yin amfani da kowane ɗayan sigogi uku na wannan kayan aikin (waterfall, taswirar itace, ko teburin samfur), zaku iya hanzarta gano ƙwararrun masu yin wasanku da babbar damar ku don ingantawa. 

Wannan kayan aiki ne da ba makawa ga kowane mai talla!

Yi samfurin Asusun Talla na Amazon

Samun Zurfafa-Dive Don Manyan ASINs 100 naku

Sashen Binciken Samfur shine ɓangaren kayan aikin da na fi so saboda yana ba ku bayanan aikin matakin ASIN. Kamar mazurarin wasan kwaikwayon, ƙirar tana ba ku damar aiwatar da bincike mai ƙarfi cikin sauƙi, kuma mafi mahimmanci, yana da sauƙin fahimta.  

Hoton 6

Na farko, ina so in yi amfani da CD maɓalli don tace don ƙaramin adadin kuɗin talla. Ta wannan hanyar, na san ina inganta samfuran da ke da tasiri mai mahimmanci akan aikin gabaɗaya. 

Sannan tare da sauran samfuran, Ina duban da'irori masu launi kusa da KPIs don ganin ko suna sama ko ƙasa da ma'auni na yanki. Tsarin launi mai launi yana aiki kamar haka: 

  • Green: Kuna cikin saman 40% = kyakkyawan aiki
  • Yellow: kuna tsakiyar 20% = kuna buƙatar haɓakawa
  • Ja: kuna cikin ƙasa 40% = kuna da babbar dama don haɓaka.

Domin ACoS ana ƙaddara ta ta hanyar danna-ta hanyar ƙima (CTR), ƙimar juyawa (CVR), da farashi kowane danna (CPC), yawanci ina neman ja da dige rawaya kusa da CTR, CVR, ko CPC, sannan farawa inganta masu tare da Sellics software.

Yayin da ba kwa buƙatar software na Sellics don sami rahoton ku na Sellics Benchmarker kyauta, Tabbas ina ba da shawarar shi! Suna da aiki da kai da fasalulluka na AI waɗanda ke amfani da ikon manyan bayanai don yin duk ɗagawa mai nauyi a gare ku. 

Yi samfurin Asusun Talla na Amazon

Dabarun Yakin Yakin Mai Girma 

Intanit yana cike da nasiha game da yadda ake inganta KPIs ɗinku, amma mutane kaɗan ne za su shiga cikin ƙwaƙƙwaran yadda ya kamata ku tsara kamfen ɗin tallanku. Sai dai idan kuna biyansu kuɗi masu yawa, wato. 

Wannan wani yanki ne wanda Farashin Sellics Benchmarker yana ba da ƙima mai ban mamaki. Sashen Tsarin Asusu yana ba ku cikakken ra'ayi na yadda aka saita asusunku da yana kwatanta shi da sauran asusu masu girma.

Sellics Benchmarker - Tushen Aiki (Kalmomi, ASIN, Kamfen, Ƙungiyoyin Talla)

Kayan aiki yana ƙididdige ma'auni daban-daban guda uku: ƙungiyoyin talla / yaƙin neman zaɓe, ASINs / yaƙin neman zaɓe, da keywords / yaƙin neman zaɓe. Sannan yana ba ku “maki” mai sauƙin karantawa ga kowane. Tsarin grading yana aiki ta hanya mai zuwa:

  • kore: kyau
  • rawaya: la'akari da yin wasu canje-canje
  • ja: tabbas kuna buƙatar sake fasalin kamfen ɗin ku.

Sai dai idan kai mai talla ne wanda ke da fiye da $10,000 a cikin tallan da ake kashewa kowane wata, ga wasu ƙa'idodi na gaba ɗaya waɗanda kayan aikin ke ba da shawarar.

  1. Kungiyoyin Talla/Kamfen: Samun ƙarancin ƙungiyoyin talla a kowane kamfen zai ba ku ƙarin iko akan kasafin kuɗin ku. 
  2. Kungiyar Talla ta ASINs: Ga mafi yawan masu talla, har zuwa 5 ASINs da aka yi tallar kowace rukunin talla zasu dace.
  3. Keywords/Ƙungiyar Talla: Ga mafi yawan masu talla, tsakanin kalmomi 5 zuwa 20 a kowace rukunin talla za su yi aiki mafi kyau.

Tsarin Talla na Amazon Deep-Dive

Ga masu talla waɗanda ke gudanar da samfuran Tallafi da Nuni Masu Tallafi, tsarin talla mai zurfin nutsewa tabbas yana ɗaya daga cikin mafi kyawun sassan Rahoton Sellics Benchmarker

Hoton hoto yana nuna rarraba tallace-tallace na idan aka kwatanta da ma'auni na nau'in, ta yadda zan iya gani a sauƙaƙe idan zan yi la'akari da saka hannun jari fiye ko žasa a nau'in talla. 

Amazon Ad Kushe vs Kashe Mahimmanci

Gungura ƙasa, za ku iya samun matakan-tsarin talla na KPI da Alamomi. Idan ka danna maballin “+” kusa da kowane ɗayan KPIs za ku iya yin nazarin matakin ASIN don ASIN ɗin da kuke tallata tare da Kayayyakin Tallafi. 

Amazon tallace-tallace kayayyakin

Ɗaya daga cikin manyan al'amuran Sellics Benchmarker shine bayan yin rajista don rahoton farko, za ku sami rahoto kowane kwanaki 30 wanda ya ƙunshi bayanai daga watan da ya gabata. Ta wannan hanyar, zaku iya ci gaba da haɓakawa da daidaita asusunku don cimma burin tallan ku na Amazon.

Ƙimar da wannan kayan aiki ke bayarwa yana da girma. Samu rahoton ku na Sellics Benchmarker kyauta a yau don ɗaukar tallan ku zuwa mataki na gaba kuma ku doke gasar.

Yi samfurin Asusun Talla na Amazon

Bayanin sanarwa: Ni amini ne na Sellics.

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