Hanyoyi 5 Kusa da Kasuwancin Kusa da Kusa zai Sayayya Masu Sayayya

zama cikin ruwa

Fasaha ta iBeacon ita ce sabuwar hanyar haɓaka ta zamani a cikin wayoyin hannu da kuma tushen tushen talla. Fasahar ta haɗu da kamfanoni tare da kwastomomi na kusa ta hanyar watsa shirye-shiryen ƙananan ƙarfi na Bluetooth (tashoshi), aika takaddun shaida, tallan samfur, gabatarwa, bidiyo ko bayani kai tsaye zuwa na'urar ta hannu.
iBeacon shine sabuwar fasaha daga Apple, kuma wannan shekara a shekara Taron veloaddamarwa na Duniya, IBeacon fasaha shine babban batun tattaunawa.

Tare da Apple yana koyawa dubban masu haɓaka abubuwa game da fasaha, kuma kamfanoni kamar su Hasken BeaconStream bayar da aikace-aikace don kamfanoni don amfani da fasaha da iyawa don haɗa shi cikin aikace-aikacen da ake dasu, kawai muna iya tsammanin ganin iBeacon yana haɓaka cikin sauri da haɓaka.

Ga yan kasuwa, iBeacons da kuma tallace-tallace na tushen kusanci bayar da sabuwar hanya kai tsaye don haɗi tare da kwastomomi, haɓaka ƙirar sanarwa da tasirin halayyar siyan mai amfani.

  • Motsa mutane zuwa wani sayan nan da nan. Lokaci ne na tallan wasiƙar kai tsaye da lambobin QR. Fasaha ta iBeacon tana bawa yan kasuwa hanyar da zasu iya yin hulɗa kai tsaye tare da masu yuwuwar kwastomomi lokacin da suke iya yin siye –in suna kusa ko kuma a shago. Kasuwanci na iya aika tayi don yaudarar sayayya ko don ƙarfafa sayayya ta hanyar saƙonni da takardun shaida.
  • Yana ba kamfanoni a layi kai tsaye ga abokan ciniki. Ba kamar sauran nau'ikan talla ba, tallan wayar hannu kusa-kusa yana ba wa samfuran wata hanyar sada don isar da saƙonsu a hannun abokan cinikinsu, a zahiri. Duk da yake ana iya wucewa kuma watsi da alamar inganta cikin shagon, aika sako kai tsaye zuwa wayar abokin ciniki yana haifar da kyakkyawan aiki. Hakanan hanya ce ta musamman don nuna ƙirar mutumtaka da haɓaka ƙawancen alama mai ƙarfi tare da abokan ciniki.
  • Mahara tabawa maki tare da abokin cinikin ka Locationaya daga cikin wurare yana iya samun fitilu masu yawa, kowane ɗayan yana ba da saƙo daban. Wannan yana ba da dama da yawa don haɗi tare da abokin ciniki kuma ya kore su don ɗaukar mataki. Duk da yake gabatarwar da aka aiko ta kai tsaye zuwa gidan abokin ciniki na iya zama ba amfani ba ko kuma kore su su sayi abu ɗaya, fitilu suna ba wa 'yan kasuwa damar aikawa da abokan ciniki da dama masu dacewa waɗanda ke jan hankalin sayayya. Kasuwancin Beacons zuwa wurin abokin ciniki, aikawa da gabatarwa da yawa akan abubuwan da suka dace da buƙatun su, duk a ainihin lokacin.
  • Haske suna ba da kasuwanci nazarin mabukaci na musamman. Lokacin amfani da fasaha ta hanyar aikace-aikace kamar BeaconStream, kamfanoni suna da damar yin rayuwa kai tsaye analytics da kuma fahimta kan halayyar mabukata, zirga-zirgar ƙafa, halaye da ɗabi'un sayayya da zasu iya taimaka musu don haɓaka kaifin kasuwancinsu da dabarun sayarwa. Da analytics na iya taimaka wa kamfanoni ƙayyade waɗanne haɓakawa da kamfen suka yi aiki kuma ba su damar daidaitawa kai tsaye ga waɗannan abubuwan.
  • iBeacon da tushen tushen talla ba faduwa bane. Masu kasuwa sun riga sun san ikon tallan wayar hannu, kuma fasahar iBeacon ita ce maraba da ƙari ga ingantaccen tsarin kasuwanci. Manyan samfuran kamfani kamar Macys, Starbucks da American Airlines tuni sun saka hannun jari sosai a ciki, kuma suna ganin ƙarfi da fa'idodin tallan kusanci. Tare da manyan playersan wasa suna tura fasaha, da sannu zamu iya tsammanin ganin ƙarin fasalluka, kamar biyan wayoyin hannu kai tsaye, samar da sayayya ko da sauƙaƙe ga kwastomomi da tuki ƙarin tallace-tallace don kasuwanci.

Ga yadda BeaconStream ke aiki

3 Comments

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    Na yi farin ciki da kuka nuna wannan! Babu wanda ke magana game da wannan. Ba na tsammanin kowa ya karanta sabon jagororin. A ra'ayina kun tattauna abubuwa masu kyau game da tallan kusanci wanda ke da ban mamaki ga masu kasuwar intanet. Godiya ga wannan babban sakon.

  3. 3

    Godiya ga babban matsayi Chris. Na kwanan nan akwai hayaniya da yawa game da yadda tallan kusanci zai iya kasancewa ɗayan mahimman kayan aiki waɗanda zasu iya taimaka wa kamfanoni su samar da ROI mafi girma cikin sauƙi. A zahiri, masana masana masana'antu suna da ra'ayin cewa ci gaba yana da kyau yan kasuwa suyi daidai da dabarun tallan kusancin su da buƙatu da fifikon masanan su. Koyaya, tare da yawancin yan kasuwa basa san yadda ake haɗa tashoshi tare da dabarun wayar su wasu daga cikin waɗannan fitinar fitinar sun zama abin kunya. Mun tattauna kan sirrin nasarar kamfen na kusancin kusa wanda zai taimakawa yan kasuwa suyi yakin neman su na gaba anan: http://blog.mobstac.com/2015/01/4-tips-to-kickstart-your-proximity-marketing-campaign/

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