Content MarketingBidiyo na Talla & TallaBinciken TallaKafofin watsa labarun & Tasirin Talla

Menene Hanyoyin Nofollow, Dofollow, UGC, Ko kuma Hanyoyin Hanyoyin Talla? Me yasa Abubuwan Abubuwan Haɗi na Baya suke don Matsayin Bincike?

Kowace rana akwatin saƙo na yana cika cike da lalata SEO kamfanoni suna rokon sanya hanyoyin haɗi a cikin abun ciki na. Buƙatun buƙatun ne mara iyaka, kuma yana ba ni haushi. Ga yadda imel ɗin yawanci ke tafiya…

Dear Martech Zone,

Na lura cewa kun rubuta wannan labarin mai ban mamaki akan [keyword]. Mun rubuta cikakken labarin akan wannan kuma. Ina tsammanin zai yi babban ƙari ga labarinku. Da fatan za a sanar da ni idan kuna iya yin la'akari da labarinmu tare da hanyar haɗi.

Sa hannu,
Sunan James

Na farko, koyaushe suna rubuta labarin kamar suna ƙoƙarin taimaka min da haɓaka abubuwan na lokacin da na san ainihin abin da suke ƙoƙarin yi… sanya a backlink. Duk da yake injunan bincike suna lika shafukanka daidai bisa abubuwan da suka ƙunsa, waɗancan shafukan za su daidaita ta adadin abubuwan da suka dace, masu inganci da suka haɗa su.

Menene hanyar Nofollow? Dofollow Link?

A Nofollow mahada ana amfani da shi a cikin alamar HTML don gaya wa injin bincike ya yi watsi da hanyar haɗin gwiwa lokacin wucewa kowace hukuma ta cikinsa. Wannan shine abin da yake kama a cikin ɗanyen HTML:

<a href="https://martech.zone/refer/google/" rel="nofollow">Google</a>

Yanzu, yayin da injin binciken injuna yake rarrafe a shafina, yana nuna abubuwan da ke ciki, kuma yana ƙayyade hanyoyin haɗin baya don samar da iko ga tushe sources yana yin biris da balaga hanyoyin haɗin gwiwa. Koyaya, idan na haɗa zuwa shafin da aka nufa a cikin rubutaccen abun ciki na, waɗannan alamun anga ba su da sifa ta nofollow. Wadanda ake kira Hanyoyin Dofollow. Ta hanyar tsoho, kowane hanyar haɗin yanar gizo ta wuce ikon martaba sai dai idan rel an ƙara sifa, kuma an ƙayyade ingancin hanyar haɗin gwiwa.

Abin sha'awa shine, ana nuna hanyoyin haɗin nofollow a cikin Google Search Console. Ga dalilin:

Don haka Abubuwan haɗin Dofollow a ko'ina suna Taimakawa Matsayi na?

Lokacin da aka gano ikon sarrafa martaba ta hanyar haɗin gwiwa, masana'antar dala biliyan sun fara dare ɗaya don taimaka wa abokan ciniki don haɓaka hanyarsu zuwa matsayi. Kamfanonin SEO sun yi ta atomatik kuma sun gina su mahada gonaki kuma sun hau kan gas don sarrafa injunan bincike. Tabbas, Google ya lura… kuma duk ya faɗi ƙasa.

Google ya inganta algorithms ɗinsa don saka idanu kan matsayin shafukan yanar gizo waɗanda suka tara backlinks tare da Dace, yankuna masu iko. Don haka, babu… ƙara hanyoyin haɗin gwiwa kawai a ko'ina ba zai taimake ku ba. Garnering backlinks a kan matuƙar dacewa da kuma rukunan shafukan zai taimake ka. Akasin haka, hanyar haɗin yanar gizo za ta iya cutar da ikon ku na matsayi tunda har ila yau basirar Google na iya bambanta magudi da kuma hukunta ku.

Shin Rubutun Haɗin Yana da Matsala?

Lokacin da mutane suka mika mini labarai, sukan yi amfani da fitattun kalmomi a cikin rubutun anka. Ban yi imani algorithms na Google sun zama na farko ba cewa rubutun da ke cikin hanyar haɗin yanar gizon ku shine kawai mahimman kalmomi masu mahimmanci. Ba zan yi mamaki ba idan Google yayi nazarin abubuwan da ke cikin mahallin mahallin. Ba na tsammanin kuna buƙatar zama a bayyane tare da hanyoyin haɗin yanar gizon ku. A duk lokacin da ake shakka, ina ba abokan ciniki shawarar yin abin da ya fi dacewa ga mai karatu. Ina amfani da maɓalli lokacin da nake son mutane su gani kuma su danna hanyar haɗin da ke waje.

Kuma kar a manta cewa alamar anga tana ba da duka biyun rubutu kuma a suna don mahaɗin ku. Lakabi sifa ce ta isa don taimakawa masu karatun allo su bayyana hanyar haɗin kai ga masu amfani da su. Duk da haka, yawancin masu bincike suna nuna su kuma. SEO gurus ba su yarda ba game da ko sanya rubutun take zai iya taimaka wa matsayin ku don kalmomin da aka yi amfani da su. Ko ta yaya, Ina tsammanin babban aiki ne kuma yana ƙara ɗan ƙaramin pizazz lokacin da wani ya danna hanyar haɗin yanar gizon ku kuma aka gabatar da tukwici.

<a href="https://martech.zone/partner/dknewmedia/" title="Tailored SEO Classes For Companies">Douglas Karr</a>

Me game Hanyoyin Talla?

Ga wani imel ɗin da nake samu kullun. Ina amsa waɗannan… tambayar mutumin idan suna nemana in saka sunana cikin haɗari, gwamnati ta ci tarara, kuma a cire ni daga injunan bincike. Tambaya ce ta ban dariya. Don haka, wani lokacin nakan amsa kuma in gaya musu zan yi farin cikin yin hakan… kawai zai biya su $18,942,324.13 ta hanyar haɗin baya. Har yanzu ina jiran wanda zai yi waya da kudin.

Dear Martech Zone,

Na lura cewa kun rubuta wannan labarin mai ban mamaki akan [keyword]. Muna so mu biya ku don sanya hanyar haɗi a cikin labarinku don nunawa ga labarinmu [a nan]. Nawa ne kudin biyan hanyar haɗin dofollow?

Sa hannu,
Sunan James

Wannan abin ban haushi ne saboda yana neman in yi wasu abubuwa:

  1. Karya Sharuɗɗan Sabis na Google - suna roƙon ni in ɓoye hanyar haɗin da na biya zuwa masu binciken Google:

Duk wata hanyar haɗin yanar gizo da aka yi niyya don sarrafa martabar wani shafi a cikin sakamakon binciken Google ana iya ɗaukarsa wani ɓangare na tsarin hanyar haɗin yanar gizo da kuma keta ƙa'idodin Google's Webmaster. 

Shirye-shiryen Google Link
  1. Keta Dokokin Tarayya - suna nemana in keta ka'idojin amincewar FTC.

Idan akwai haɗi tsakanin mai tallatawa da mai talla wanda masu sayen ba zasu zata ba kuma hakan zai shafi yadda masu amfani suke kimanta amincewa, yakamata a bayyana wannan haɗin. 

Jagoran Yarda da FTC
  1. Cin Amanar Masu Karatu Na - suna tambayar ni in yi wa masu saurarona karya! Masu sauraro da na yi aiki na tsawon shekaru 15 don gina masu bi da kuma samun amincewa da su. Yana da rashin hankali. Haka kuma daidai dalilin da ya sa za ku gan ni na bayyana kowace dangantaka - ko haɗin haɗin gwiwa ne ko aboki a cikin kasuwancin.

Google ya kasance yana tambaya cewa hanyoyin haɗin yanar gizo suna amfani da balaga sifa. Koyaya, yanzu sun canza wannan kuma suna da sabon sifa mai tallafawa don hanyoyin haɗin biya:

Alamar alamomin da suke talla ko sanya abubuwan biya (wanda ake kira hanyoyin haɗin biya) tare da ƙimar tallatawa.

Google, Ingantaccen Fitowar Hanyoyin Sadarwa

Wadannan hanyoyin an tsara su kamar haka:

<a href="https://i-buy-links.com" rel="sponsored">I pay for links</a>

Me yasa Ba 'Yan Baya baya Suna Rubuta Ra'ayoyi?

Lokacin da aka fara tattauna PageRank kuma shafukan yanar gizo sun koma wurin, yin sharhi ya kasance gama gari. Ba wai kawai shine wurin tsakiya don yin tattaunawa ba (a da Facebook da kuma Twitter), amma kuma ya wuce matsayi lokacin da kuka cika bayanan marubucin ku kuma kun haɗa hanyar haɗi a cikin maganganunku. An haifi spam na sharhi (kuma har yanzu yana da matsala a zamanin yau). Ba a ɗauki lokaci mai tsawo ba kafin tsarin sarrafa abun ciki da tsarin sharhi sun kafa hanyoyin haɗin gwiwar Nofollow akan bayanan bayanan marubuci da sharhi.

Google ya fara tallafawa wani sifa daban don wannan, rel="ugc". UGC harafi ne na Userunshin Haɗin Mai amfani.

<a href="https://i-comment-on-blogs.com" rel="ugc">Comment Person</a>

Hakanan zaka iya amfani da haɗin halayen halayen. A ciki WordPress, misali, sharhi yayi kama da haka:

<a href="https://i-comment-on-blogs.com" rel="external nofollow ugc">Comment Person</a>

Na waje wata sifa ce da ke ba masu rarrafe su san cewa hanyar haɗin gwiwa tana zuwa external site.

Shin Ya Kamata Ku Yi Saka Baya ta Baya don Samun Linkarin Mahaɗan Dofollow?

Wannan gaskiya babban batu ne a gare ni. Saƙon imel ɗin banza da na bayar a sama suna da ban haushi da gaske, kuma ba zan iya jurewa ba. Na yi imani da gaske cewa kuna bukata

tãrãwa hanyoyin haɗi, ba neman su ba. Abokina mai kyau Tom Brodbeck ya dace da wannan linke koke. Ina backlink zuwa dubban shafuka da labarai daga rukunin yanar gizona… saboda sun sami hanyar haɗin yanar gizo.

Wannan ya ce, ba ni da wata matsala tare da wani kasuwanci ya tuntube ni da tambayar ko za su iya rubuta labarin mai daraja ga masu sauraro na. Kuma ba sabon abu ba ne cewa akwai a dofollow mahada a cikin wannan labarin. Na ƙi da yawa guda saboda mutanen da ke ƙaddamarwa suna ba da labari mai ban tsoro tare da hanyar haɗin yanar gizo marar kuskure. Amma ina buga labarai masu ban sha'awa da yawa, kuma hanyar haɗin da marubucin ya yi amfani da shi zai kasance mai amfani ga masu karatu na.

Ba na yin wayar da kan jama'a… kuma ina da kusan hanyoyin haɗin kai 110,000 baya zuwa Martech Zone. Wannan shaida ce ga ingancin labaran da nake ba da izini a wannan rukunin yanar gizon. Ku ciyar da lokacinku don buga abun ciki na ban mamaki… kuma masu haɗin baya zasu biyo baya.

Sauran Halayen Rel

Anan akwai jerin harsashi na wasu gama gari rel dabi'un halayen da aka yi amfani da su HTML alamar anga (hanyoyi):

  • nofollow: Yana umurtar injunan bincike kar su bi hanyar haɗin yanar gizo kuma kada su wuce kowane tasiri daga shafin haɗin kai zuwa shafin da aka haɗa.
  • noopener: Yana hana sabon shafin da hanyar haɗin yanar gizo ta buɗe daga shiga cikin window.opener dukiya na shafin iyaye, inganta tsaro.
  • noreferrer: Yana hana mai bincike aika da Referer kai zuwa sabon shafi idan an buɗe shi, yana haɓaka sirrin mai amfani.
  • external: Yana nuna cewa shafin da aka haɗa an shirya shi akan wani yanki na daban daga shafin na yanzu.
  • me: Yana nuna cewa mutum ɗaya ko mahaɗan yana sarrafa shafin da aka haɗa azaman shafin na yanzu.
  • next: Yana nuna cewa shafin da aka haɗa shine shafi na gaba a jere.
  • prev or previous: Yana nuna cewa shafin da aka haɗa shine shafin da ya gabata a jere.
  • canonical: Yana ƙayyadad da sigar da aka fi so na shafin yanar gizon don injunan bincike lokacin da nau'ikan shafin ya wanzu (amfani da shi a cikin mahallin SEO).
  • alternate: Yana ƙayyadad da madadin sigar shafin na yanzu, kamar sigar da aka fassara ko nau'in watsa labarai daban (misali, RSS ciyarwa).
  • pingback: Yana nuna cewa hanyar haɗin gwiwa ce URL da aka yi amfani da shi a cikin mahallin tsarin pingback na WordPress.
  • tag: Yana nuna cewa hanyar haɗin yanar gizon alama ce da aka yi amfani da ita a cikin mahallin WordPress ko wasu tsarin sarrafa abun ciki.

Yana da mahimmanci a lura cewa wasu rel halayen halayen, kamar nofollow, noopener, Da kuma noreferrer, suna da takamaiman abubuwan aiki kuma ana gane su ta hanyar injunan bincike da masu bincike. Wasu, kamar external, canonical, alternate, da sauransu, ana amfani da su a cikin takamaiman mahallin, sau da yawa suna da alaƙa da SEO, tsarin sarrafa abun ciki (CMS), ko aiwatar da al'ada.

Bugu da ƙari, cikin rel sifa ta ba da damar ƙididdige ƙimar sararin samaniya, don haka ana iya haɗa dabi'u da yawa don isar da alaƙa da yawa tsakanin shafin da aka haɗa da shafin na yanzu. Koyaya, halayen aikin waɗannan ƙimar haɗin gwiwar na iya dogara da yadda takamaiman tsari ko aikace-aikace ke fassara su.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

shafi Articles

Komawa zuwa maɓallin kewayawa
Close

An Gano Adblock

Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.