B2C CRM yana da mahimmanci ga Abokin Ciniki da ke fuskantar Kasuwancin

abokin ciniki kiri crm

Masu amfani a kasuwar yau suna da ƙarfi fiye da kowane lokaci, suna neman dama don yin hulɗa da kamfanoni da alamu. Babban canjin wutar lantarki ga masu amfani da ita ya faru cikin hanzari kuma ya bar yawancin kamfanoni cikin rauni da rashin kayan aiki don amfani da duk sabbin bayanan da masu amfani da su suka fara bayarwa ta sabbin hanyoyi.

Kodayake kusan dukkanin kasuwancin da ke fuskantar masu amfani da kayan masarufi suna amfani da hanyoyin CRM don gudanar da abokan ciniki da fata, yawancinsu suna dogara ne da tsohuwar fasahar shekaru - kuma an tsara su da farko don kula da tallan B2B. Yawancin kamfanoni suna dogara da rikodin rikodin abokin ciniki tsakanin POS, eCommerce, ko Tallan tallace-tallace waɗanda basa raba bayanai da juna. An gina shi don tallafawa tsohuwar ƙirar wacce ta ƙunshi mafi yawan matakan siye da siyarwa, waɗannan hanyoyin ba za su iya samar da cikakkun hotuna na masu amfani da zamani yayin shiga da fita daga ramin tallace-tallace sau da yawa, a kan tashoshi daban-daban da maɓallan taɓawa daban-daban kafin su sauya ba.

Bottomarshen magana ita ce tsarin aiki da CRMs bisa ga tsofaffin ɗabi'u ba su da tasiri wajen kula da masu amfani da zamani. Hankalin da suke bayarwa an kebe shi ne da silos, an kebance shi da abin da aka koya ta wasu hanyoyin da mu'amala; wannan yana hana shi daga haɗa sabbin bayanan kwastomomi a cikin lokaci na ainihi don yin cikakken hoto game da sabuwar tafiya ta cin kasuwa, wanda ya kasance mai rikitarwa da mara layi.

Wannan shine abin da ya motsa ni don ƙirƙirar ENGAGE.cx, wani sabon nau'in CRM wanda aka gina daga tushe don bawa businessesan kasuwa damar sani da haɓaka dangantaka tare da kwastomomin su. Haife shi a cikin gajimare, wannan dandamali yana koyan halayyar mabukaci da raba bayanai a duk hanyoyin, har ma da kafofin watsa labarun, tare da burin isar da cikakkiyar ƙwarewar kwastomomi a inda ya fi dacewa: shiga tsakani tsakanin ma'aikata da kwastomomi.

Ina kiran shi B2C CRM.

Me yasa B2C CRM?

A ENGAGE.cx, mun san hakan 80% na ribar ku ana kawo ta 20% na abokan cinikin ku.
Ka yi tunanin inganta haɗin kai tare da waɗannan abokan cinikin ta hanyar ma'amala da alaƙa kamar ƙawancenku; sanin juna da fahimtar hanyoyin mafi kyau don sadarwa a cikin yanayin daban-daban da kuke hulɗa da su:

  • Duk tattaunawar da zaku yi da abokanka ta dogara ne da tarihin da aka raba, kuma ku a yadda kuke san yadda zakuyi la’akari da yanayin da ake ciki yayin sadarwa.
  • Lokacin da suke kira, rubutu, tweet, kun san su wanene - ƙimomin su, sha'awar su, da buƙatun su.
  • Lokacin da suka aiko maka da abun ciki, yana dacewa koyaushe saboda sun san kai wanene.
  • Lokacin da suka bayyana a gidanka, kun san yadda za ku nishadantar da su, kuma wataƙila kuna da abin sha da suka fi so a gare su.

Amfani da wannan wayar da kan jama'a game da kasuwancin ku, kuna son CRM ɗinku ya sami damar ba kawai tallafawa wannan sabon nau'in alaƙar abokin ciniki ba amma don taimakawa gina sababbi. CRM na gargajiya yana da nakasa saboda iliminsa yana iyakance ga yanayi da alƙawurran da aka tsara don kulawa.

Sabuwar B2C CRM ɗinku zata fahimci yadda abokin cinikin ku yake canzawa a duk lokacin da kuka sayi ourankinmu Cloud® yana aiki ne don sanar da ƙarfafa ma'aikata tare da ƙwarewar kwastomomin da suka dace, an gina shi a kan wani dandamali mai saurin wucewa waɗanda ke ratsa tashoshi don kamawa da kuma daidaita bayanan halayen.

eCX_RelationshipCloud

B2C CRM Innovation: Ilimin Kasuwancin Abokin Ciniki

Haɗin Haɗin Mu yana ba da haske, ganuwa da mahallin cikin inda abokan cinikin ku suke a cikin tafiye-tafiyen su na musamman. Wannan yana bawa 'yan kasuwa damar koyan mafi kyawun hanyoyin shigar da kwastomomi a kowane lokaci da wuri akan ka'idojin kwastomomi - a duk tashoshi, kafofin watsa labarai, da wurare. Arin lokaci, muna keɓe lokutan rayuwa ga kowane abokin ciniki wanda hakan zai samar da matakan hankali da ba a taɓa gani ba waɗanda za a iya amfani da su ga kowane mai amfani ko kuma a bayyane ga mai siye.

B2C CRM Innovation: Emparfafa Ma'aikata

Ma'aikata suna kan layin haɗin abokin ciniki kuma galibi sune mahimman abubuwa a cikin haɓaka alaƙar da samar da aminci. CRMs na gargajiya ba su da ikon ƙarfafa su da bayanin da suke buƙata a halin yanzu don haɓaka kowane hulɗar abokin ciniki. An kirkiro Cloud Cloud ne dangane da samarwa da DAMA ma'aikaci RELEVANT bayanan abokin ciniki a kowane mataki na tafiya. Yi la'akari da shi taƙaitaccen bayani game da kowane abokin ciniki wanda ma'aikata zasu iya amfani dashi don jagorantar ma'amala.

B2C CRM Innovation: ilitywarewar Samfura

Masu ba da sabis na CRM na al'ada sun fara sake sanya abubuwan da suke bayarwa game da ƙwarewar abokin ciniki, amma har yanzu ana gina su gaba ɗaya akan ƙashin baya na B20B CRM mai shekaru 2 ko kuma haɗuwa da samun abubuwa da yawa waɗanda aka ɗinke tare. Babu wani yanayi da zai haifar da da mai ido ko amsawa da ake buƙata don magance buƙatun masu amfani da yau. Haɗin Hadin Gwiwar yana keɓance hankali a ainihin lokacin kuma yana da wayo a kowane wurin taɓawa ta hanyar sarrafawa da bincika halayen rayuwar abokin ciniki na ainihi da abubuwan da suka faru.

Tafiya Abokin ciniki

Akwai hanyoyin CRM da yawa a can suna fafatawa don kasuwar B2C, amma sai dai idan an gina dandamalin don sadar da alaƙar mutum da abokan ciniki a sikeli, shin zata iya kiran kanta B2C? Masu amfani da yau suna jin yunwa a fahimta; suna son shi kuma suna amsa shi. Ta hanyar aiwatar da B2B CRM na gaskiya a cikin rukunin fasahar su, kamfanoni na iya haɓaka haɓaka da haɓaka canji tare da abokan ciniki, kuma wannan shine maɓallin bambance-bambancen gasa da ɓangare don samun nasara mai ɗorewa.

Kuna iya koyo game da ainihin abubuwan haɗin B2C CRM da yadda ake wadatar da ƙwarewar abokin ciniki ta hanyar duba farin jaridar mu, Me yasa Abokin Ciniki da ke fuskantar Kasuwanci yake Bukatar B2C CRM. Saboda mun san gani gaskantawa ne, haka nan za ku iya tsara na kanku demo a nan.

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