Yadda Ecommerce CRM ke Fa'idodin B2B da Kasuwancin B2C

B2B na fa'idodin B2C Ecommerce CRM

Wani gagarumin canji a cikin halayen abokin ciniki ya shafi masana'antu da yawa a cikin 'yan shekarun nan, amma sashin ecommerce ya fi fuskantar wahala. Abokan ciniki masu fasaha na dijital sun himmatu zuwa ga keɓance hanya, ƙwarewar sayayya mara taɓawa, da hulɗar tashoshi da yawa.

Waɗannan abubuwan suna tura masu siyar da kan layi don ɗaukar ƙarin tsarin don taimaka musu wajen sarrafa alaƙar abokan ciniki da tabbatar da keɓancewar gogewa ta fuskar gasa mai tsanani.

Game da sababbin abokan ciniki, ya zama dole don auna buƙatun su da abubuwan da suke so da kuma kafa keɓaɓɓun haɗin kai don guje wa sa su karkata zuwa ga masu fafatawa. A lokaci guda, gano tarihin siyan su, kallo da siyan su yana taimakawa samar da shawarwari masu dacewa da tabbatar da riƙe su. Duk wannan yana buƙatar tattarawa, adanawa, sarrafawa, aiki tare, da sarrafa ɗimbin bayanan abokin ciniki.

Daya daga cikin hanyoyin da ya kamata a yi la'akari da su shine haɗin gudanarwa na abokin ciniki tsarin, ko CRM a takaice.

Kusan kashi 91% na kasuwanci tare da ma'aikata 10+ suna ba da damar CRMs a cikin ayyukansu.

Babban Bincike

Kamfanoni masu girma dabam suna aiwatarwa ecommerce CRM don:

  • Gudanar da abokin ciniki ta atomatik
  • Ba da damar hulɗar tashoshi da yawa
  • Gina cikakken hoto na abokin ciniki
  • Tallace-tallacen da tsarin sabis ta atomatik
  • Ƙirƙirar cibiyar gudanarwar abokin ciniki guda ɗaya don daidaita bayanan giciye-sashe

Yadda Maganin Ecommerce CRM Zai Iya Magance Buƙatun Kasuwancinku

CRMs galibi cikakkun hanyoyin warwarewa ne da aka saka a cikin gine-ginen ecommerce don biyan buƙatu masu zuwa:

  1. Bukatun aiki - Gudanar da ingantaccen abokin ciniki yana da ƙalubale sosai kuma, a mafi yawan lokuta, ba zai yuwu ba ba tare da ingantaccen cibiyar bayanai guda ɗaya ba. Sakamakon haka, kasuwancin kan layi suna amfani da tsarin CRM don haɗa wuraren taɓawa da yawa don tattara bayanan abokin ciniki cikin ma'ajiyar bayanai gama gari da kuma tabbatar da samun damar bayanai ga sassa daban-daban.
  2. Bukatun nazari - CRMs na iya amfani da bayanan da aka tattara don samar da fahimta don yanke shawara mai fa'ida. Tsarin yana amfani da bayanan abokin ciniki da aka tattara na kuɗi da tallace-tallace kamar tambayoyin bincike, ra'ayoyi, da tarihin siyan don ƙirƙirar cikakkun bayanan martaba, halayen tsinkaya, samar da shawarwari, haɓaka gamsuwar abokin ciniki, da ba da damar siyar da giciye da haɓakawa.
  3. Bukatun haɗin gwiwa - Kashe haɗin sassan na iya cutar da yawan aiki na ayyukan aiki. Don ba da damar haɗin kai ga bayanan abokin ciniki don tallace-tallace, tallace-tallace, da sauran sassan, kuna buƙatar tsari guda ɗaya wanda zai iya sauƙaƙe musayar bayanai da samun dama. Ecommerce CRM na iya ba da damar bayanin martabar abokin ciniki guda ɗaya, haɗin gwiwar sashen giciye maras kyau, da tabbatar da haɗin kai na kamfani.

Ecommerce CRM na B2B da B2C: Fa'idodi

Komai girman girman kamfanin ku na ecommerce, kuma ko B2B ne ko B2C, babban burin shine jawo hankalin abokan ciniki, canzawa da riƙe abokan ciniki. An haɓaka CRMs don taimakawa kamfanoni don cimma waɗannan manufofin ta hanyar samar musu da fa'idodi masu zuwa:

  • Cikakken kallon abokin ciniki - Dabarun sarrafa abokin ciniki masu inganci suna farawa tare da zurfin bincike na abokin ciniki dangane da tarin bayanai. CRMs na iya taimaka wa masu siyar da kan layi wajen tattara bayanai kuma, bisa ga shi, ƙirƙira bayanin martabar siyayya mai digiri 360. Samun damar kallon abokin ciniki a cikin sassan sassan yana ba da damar gudanar da madaidaicin tallace-tallace na mazurari, hangen nesa na cinikin abokin ciniki, bin diddigin ayyuka, haɓaka dabarun tallan da aka yi niyya, da samar da shawarwari masu dacewa.
  • Keɓancewar mutum - CRMs tare da na'ura da aka gina a cikin ilmantarwa na iya yin amfani da bayanan abokin ciniki da aka tattara don yin aiki akan damammakin tallace-tallace da tallace-tallace, ba da shawarwari, da sauƙaƙe abubuwan sayayya. Irin wannan keɓantaccen tsarin yana taimakawa kawo abokan ciniki da haɓaka riƙewa da ƙimar aminci.
  • Kwarewar abokin ciniki da yawa – Damar yau don hulɗar omnichannel yana ba abokan ciniki damar zama masu sassauƙa wajen siyan su, ta hanyar shagunan wayar hannu ko ta yanar gizo ko kafofin watsa labarun. A halin yanzu, ga dillalai na dijital, samar da ƙarancin aibi da keɓaɓɓen gogewa a cikin mahallin tashoshi da yawa yana haifar da ƙalubalen ƙalubalen da suka danganci haɗa wuraren taɓawa da yawa da tattara bayanan abokin ciniki na tashar tashoshi zuwa cibiyar haɗin gwiwa. CRM na iya canza rarrabuwar kwarewar abokin ciniki a cikin guda ɗaya wanda ke kawo tashoshi da yawa tare da tabbatar da duk bayanan da ke cikin gani, kuma mai amfani zai karɓi keɓaɓɓen ƙwarewar ta kowane tashar hulɗar.
  • Yin aiki da kai na ayyukan tallace-tallace - Ƙarfin CRM na tallace-tallace yana nuna iko akan hulɗar abokin ciniki yayin tafiya ta tallace-tallace, ayyukan tallan tallace-tallace, ƙirƙirar kamfen ɗin tallan da aka keɓance, da dama don sabis na musamman tare da taɗi da amsa ta atomatik. Gudanar da ayyukan tallace-tallace ta atomatik da fahimtar halayen abokin ciniki yana haifar da ingantacciyar kulawar jagoranci, haɓaka kudaden shiga, da ƙarin keɓancewar tsarin tafiyar sayayyar abokin ciniki.
  • Nazarin gaba-gaba - CRMs suna aiki azaman ma'ajiyar bayanan abokin ciniki waɗanda ke tattarawa, adanawa, da amfani da bayanan don yanke shawara mai tushe. Godiya ga wannan tushen gaskiya guda ɗaya, ana iya amfani da bayanan don samar da cikakkun bayanan abokan ciniki, ƙididdige matakin haɗin gwiwar su, tsinkayar halayen, da gano matakin da ke cikin bututun tallace-tallace don aiwatar da dabarun tallan a kan kari da bayar da shawarwari masu dacewa. Menene ƙari, tsarin zai iya gano masu siyayya masu kima da mafi kyawun tashoshi don siyan su don samar muku da shawarwarin da suka dace dangane da ƙarin ayyuka masu inganci.

Samun mafita na CRM na iya zama hanyar da ta dace don sarrafa sarrafa abokin ciniki, ba da tsarin keɓancewa, haɓaka riƙewa da gabaɗayan aikin kasuwanci. Haka kuma, ta hanyar haɗawa da sauran nau'ikan gine-ginen ecommerce ɗin ku ba tare da lahani ba, mafita na CRM na iya dacewa da aikin gabaɗayan yanayin yanayin.